Application

PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2014)

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PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2014)

Trademark/Service Mark Application, Principal Register

Serial Number: 85619563

Filing Date: 05/08/2012

To the Commissioner for Trademarks:

MARK: ST. IVES (stylized and/or with design, see mark)

The literal element of the mark consists of ST. IVES.
The color(s) blue and green is/are claimed as a feature of the mark. The mark consists of stylized wording ST. IVES. The right side of the letter V is represented as a leaf.
The applicant, ST. IVES LABORATORIES, INC., a corporation of Delaware, having an address of
      2525 Armitage Avenue
      Melrose Park, Illinois 60160
      United States


requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 003:  Soap; medicated soap; non-medicated toilet preparations; bath and shower preparations; skin care preparations; oils, creams and lotions for the skin; petroleum jelly; lip care preparations; cotton wool for cosmetic purposes; cotton sticks for cosmetic purposes; tissues, pads or wipes impregnated or pre-moistened with personal cleansing or cosmetic lotions; facial packs; perfumery; deodorants and antiperspirants; hair care preparations; shaving preparations; sun protection preparations; cosmetics; make-up and make-up removing preparations.
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).



The applicant's current Attorney Information:
      Lisa W. Rosaya and Pamela T. Church, Erica S. D'Angelo, Michael J. Bales and all other attorneys with the firm of Baker & McKenzie LLP
      1114 Avenue of the Americas
      New York, New York 10036
      United States
The attorney docket/reference number is 39193324-000005/AU03WPP.

The applicant's current Correspondence Information:

Lisa W. Rosaya

Baker & McKenzie LLP

1114 Avenue of the Americas

New York, New York 10036

212 626 4557(phone)

212 310 1659(fax)

nyctrademarks@bakermckenzie.com (authorized)

A fee payment in the amount of $325 has been submitted with the application, representing payment for 1 class(es).

Declaration

The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and the like, may jeopardize the validity of the application or any resulting registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section 1051(b), he/she believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and that all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /mjb/   Date: 05/08/2012
Signatory's Name: Michael J. Bales
Signatory's Position: Attorney of Record, Authorized Attorney, New York bar member
RAM Sale Number: 1636
RAM Accounting Date: 05/09/2012

Serial Number: 85619563
Internet Transmission Date: Tue May 08 14:58:17 EDT 2012
TEAS Stamp: USPTO/BAS-XXX.XX.XXX.XXX-201205081458178
71570-85619563-49030928f865762cfe5beab4c
235c2e8e67-DA-1636-20120508135758461062