To: | Evive Station, LLC (tm-dc@cantorcolburn.com) |
Subject: | U.S. TRADEMARK APPLICATION NO. 85563259 - PRECYCLE - RVS0004TUS |
Sent: | 5/14/2012 4:25:56 PM |
Sent As: | ECOM104@USPTO.GOV |
Attachments: | Attachment - 1 Attachment - 2 Attachment - 3 Attachment - 4 Attachment - 5 Attachment - 6 Attachment - 7 Attachment - 8 Attachment - 9 Attachment - 10 Attachment - 11 Attachment - 12 |
UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION
APPLICATION SERIAL NO. 85563259
MARK: PRECYCLE
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CORRESPONDENT ADDRESS: |
CLICK HERE TO RESPOND TO THIS LETTER: http://www.gov.uspto.report/trademarks/teas/response_forms.jsp
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APPLICANT: Evive Station, LLC
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CORRESPONDENT’S REFERENCE/DOCKET NO: CORRESPONDENT E-MAIL ADDRESS: |
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TO AVOID ABANDONMENT OF APPLICANT’S TRADEMARK APPLICATION, THE USPTO MUST RECEIVE APPLICANT’S COMPLETE RESPONSE TO THIS LETTER WITHIN 6 MONTHS OF THE ISSUE/MAILING DATE BELOW.
ISSUE/MAILING DATE: 5/14/2012
The referenced application has been reviewed by the assigned trademark examining attorney. Applicant must respond timely and completely to the issue(s) below. 15 U.S.C. §1062(b); 37 C.F.R. §§2.62(a), 2.65(a); TMEP §§711, 718.03.
SEARCH OF OFFICE’S DATABASE OF MARKS
The trademark examining attorney has searched the Office’s database of registered and pending marks and has found no conflicting marks that would bar registration under Trademark Act Section 2(d). TMEP §704.02; see 15 U.S.C. §1052(d).
SECTION 2(e)(1) REFUSAL - MERELY DESCRIPTIVE
A mark is merely descriptive if it describes an ingredient, quality, characteristic, function, feature, purpose or use of the specified goods and/or services. TMEP §1209.01(b); see In re Steelbuilding.com, 415 F.3d 1293, 1297, 75 USPQ2d 1420, 1421 (Fed. Cir. 2005); In re Gyulay, 820 F.2d 1216, 1217-18, 3 USPQ2d 1009, 1010 (Fed. Cir. 1987).
In the present case, applicant intends to use the mark PRECYCLE in connection with "Advertisement-based, multi-function interactive vending machines for individually dispensing daily vitamins, a wide variety of highly filtered hot and cold beverages and providing on-demand reusable personally profiled bottles and bottle cleaning, comprising computers and touch display screens that allow users waiting for services to see videos, static image messaging, advertisements and offers with social media integration."
The term PRECYCLE, however, is defined as "buying particular products based on how recyclable or environmentally-friendly they are." See the enclosed definition from www.macmillandictionary.com. In addition, the word PRECYCLE is frequently used in connection with bottles, such as those which are the subject of applicant's vending machines. In this regard, see the enclosed representative sample of printouts from the Internet, including excerpts from www.urbandictionary.com and www.takomaparkmd.gov. Accordingly, as applicant's goods are in the nature of vending machines that provide reusable or recyclable bottles, and services associated with such bottles, the mark must be deemed to describe a feature and characteristic of the goods at issue.
In the alternative, to the extent applicant's goods are not in the nature of vending machines that provide reusable or recyclable bottles, and services associated with such bottles, registration is refused because the applied-for mark is deceptively misdescriptive of applicant’s goods. Trademark Act Section 2(e)(1), 15 U.S.C. §1052(e)(1); see TMEP §1209.04.
A mark is deceptively misdescriptive if it describes an ingredient, quality, characteristic, function or feature of the relevant goods and/or services, and the description conveyed by the mark is both false and plausible. In re Woodward & Lothrop Inc., 4 USPQ2d 1412 (TTAB 1987) (holding CAMEO deceptively misdescriptive of jewelry); In re Ox-Yoke Originals, Inc., 222 USPQ 352 (TTAB 1983) (holding G.I. deceptively misdescriptive of gun cleaning patches, rods, brushes, solvents and oils); TMEP §1209.04.
Applicant must respond to the requirement set forth below.
The identification of goods is indefinite and must be clarified because it does not sufficiently identify the nature of the goods at issue and is misclassified. See TMEP §1402.01. Applicant may adopt the following identification, if accurate: Advertisement-based, multi-function interactive vending machines for individually dispensing daily vitamins, a wide variety of hot and cold beverages, and providing on-demand reusable bottles with personal user activity profiles, and bottle cleaning, comprising computers and touch display screens that allow users waiting for services to see videos, static image messaging, advertisements and offers social media connectivity, in International Class 7.
RESPONSE TO OFFICE ACTION
/Barney L. Charlon/
Trademark Examining Attorney
Law Office 104
(571) 272-9141
(571) 273-9104 (fax)
barney.charlon@uspto.gov
TO RESPOND TO THIS LETTER: Go to http://www.gov.uspto.report/trademarks/teas/response_forms.jsp. Please wait 48-72 hours from the issue/mailing date before using TEAS, to allow for necessary system updates of the application. For technical assistance with online forms, e-mail TEAS@uspto.gov. For questions about the Office action itself, please contact the assigned trademark examining attorney. E-mail communications will not be accepted as responses to Office actions; therefore, do not respond to this Office action by e-mail.
All informal e-mail communications relevant to this application will be placed in the official application record.
WHO MUST SIGN THE RESPONSE: It must be personally signed by an individual applicant or someone with legal authority to bind an applicant (i.e., a corporate officer, a general partner, all joint applicants). If an applicant is represented by an attorney, the attorney must sign the response.
PERIODICALLY CHECK THE STATUS OF THE APPLICATION: To ensure that applicant does not miss crucial deadlines or official notices, check the status of the application every three to four months using Trademark Applications and Registrations Retrieval (TARR) at http://tarr.gov.uspto.report/. Please keep a copy of the complete TARR screen. If TARR shows no change for more than six months, call 1-800-786-9199. For more information on checking status, see http://www.gov.uspto.report/trademarks/process/status/.
TO UPDATE CORRESPONDENCE/E-MAIL ADDRESS: Use the TEAS form at http://www.gov.uspto.report/teas/eTEASpageE.htm.