TEAS Request Reconsideration after FOA

RIPTIDE

Health Fusion Brands, Inc.

TEAS Request Reconsideration after FOA

PTO Form 1960 (Rev 9/2007)
OMB No. 0651-0050 (Exp. 07/31/2017)

Request for Reconsideration after Final Action


The table below presents the data as entered.

Input Field
Entered
SERIAL NUMBER 85491698
LAW OFFICE ASSIGNED LAW OFFICE 102
MARK SECTION
MARK FILE NAME http://tess2.gov.uspto.report/ImageAgent/ImageAgentProxy?getImage=85491698
LITERAL ELEMENT RIPTIDE
STANDARD CHARACTERS NO
USPTO-GENERATED IMAGE NO
ARGUMENT(S)

Applicant, by and through its attorneys, submits the following Remarks in response to the Office Action issued on October 3, 2012.                                

REMARKS

The Office Action dated October 3, 2012 has been received and carefully considered.  The Examining Attorney has continued to refuse registration of Applicant’s goods in Class 025 because he believes the mark is likely to cause confusion with the marks in U.S. Registration Nos. 3,353,749 and 3,378,004, both for the mark RIPTIDE, used on connection with clothing in Class 025.  While Applicant can understand the reasoning of the Examining Attorney, Applicant submits that no confusion is likely to occur by the use of Applicant’s mark and the cited marks in connection with their respective goods.  Based on the following remarks, Applicant requests that the refusal to register is withdrawn.

There are several factors used to determine whether the likelihood of confusion exists between the two marks.  Primarily, the factors include the similarity of the marks in their entirety as to appearance, sound, connotation and commercial impression; the similarity of the goods and services; the similarity of the trade channels; sophistication of the purchaser; the strength of the prior mark; the number and nature of similar marks in use on similar goods/services; any actual confusion; and other factors probative of the effects of use.  In re E.I. DuPont de Nemours & Co., 177 U.S.P.Q. 563 (C.C.P.A. 1973). 

I.                   Other factors probative of the effects of use.

Applicant has used the mark RIPTIDE in connection with beverages for over ten (10)

years, since March of 2003.  Additionally, Applicant has used the mark, RIPTIDE, on clothing, as an indicator as a secondary source of origin for approximately ten (10) years.  Applicant has been using its new logo, the subject of this application, on its beverages and associated clothing for approximately five (5) years.

            Applicant submits that no confusion is likely to occur by the use of Applicant’s mark and the cited registrations because consumers seeing Applicant’s mark on clothing are going to understand that the Applicant is the source of the goods.  It is well established that use of a mark as ornamentation on apparel manufactured by others qualifies as trademark use as long as long as the mark also serves the trademark purpose by identifying the source of a product (See In re Olin Corp., 181 USPQ 1982 (TTAB 1973); In re Expo’74, 189 USPQ 48 (TTAB 1975) and In re Bobosky v Adidas AG, 105 USPQ2d 1938 (D. Or. 2011).  While in the case at hand, the issue is not ornamentation, it is significant that Applicant’s rights in its mark as used on clothing serve a trademark function by identifying the item’s secondary source.  In addition to its prior registrations submitted with its Response dated September 20, 2012, Applicant submits use of the mark, RIPTIDE, in its logo form on its website and on a variety of its products as shown in Exhibit A.  Applicant submits that when purchasers view Applicant’s distinctive logo tied in with the mark RIPTIDE on clothing, purchasers will understand that the mark is a secondary source indicator of Applicant.  The mark does not tell the purchasing public the source of the shirt manufacturer, but rather that the owner of RIPTIDE beverages has sponsored the use on the shirt.  Registrant, L.L.Bean, who is a clothing manufacturer, would not be able to use a similar logo in connection with any clothing as consumers would view Applicant’s logo and believe that Applicant is somehow sponsored or connected with the clothing.  The Trademark Office’s allowance of the mark, RIPTIDE, in U.S. Registration No. 3,378,004 and the mark LA RIPTIDE in U.S. Registration No. 3,353,749 indicates that there is room in the marketplace for more than one RIPTIDE mark used on connection with clothing.  Applicant submits that in light of the differences in the marks, the long term concurrent use of the marks, and most importantly, that consumers will view Applicant’s mark on clothing as the secondary source of sponsorship of Applicant’s primary goods of business, no confusion is likely.  All of these factors combined would extinguish any likelihood of confusion among purchasers in the marketplace. 

            Accordingly, Applicant respectfully requests that the Examining Attorney reconsider his refusal to register Applicant’s mark and allow registration of Applicant’s mark in Class 025.

 

 

EVIDENCE SECTION
        EVIDENCE FILE NAME(S)
       ORIGINAL PDF FILE evi_69220234106-163533143_._RWR121TM_ExhibitA_20130328__00064622_.pdf
       CONVERTED PDF FILE(S)
       (4 pages)
\\TICRS\EXPORT16\IMAGEOUT16\854\916\85491698\xml5\RFR0002.JPG
        \\TICRS\EXPORT16\IMAGEOUT16\854\916\85491698\xml5\RFR0003.JPG
        \\TICRS\EXPORT16\IMAGEOUT16\854\916\85491698\xml5\RFR0004.JPG
        \\TICRS\EXPORT16\IMAGEOUT16\854\916\85491698\xml5\RFR0005.JPG
DESCRIPTION OF EVIDENCE FILE Exhibit A - samples of use of the mark
SIGNATURE SECTION
RESPONSE SIGNATURE /Molly B. Markley/
SIGNATORY'S NAME Molly B. Markley
SIGNATORY'S POSITION Attorney and Authorized for Applicant
SIGNATORY'S PHONE NUMBER 248-649-3333
DATE SIGNED 03/28/2013
AUTHORIZED SIGNATORY YES
CONCURRENT APPEAL NOTICE FILED YES
FILING INFORMATION SECTION
SUBMIT DATE Thu Mar 28 16:41:13 EDT 2013
TEAS STAMP USPTO/RFR-XX.XXX.XXX.XXX-
20130328164113934046-8549
1698-5007d4ef77cddd45639b
6318261314fa272a713a3b380
c0f974f5cd7826ecd69732-N/
A-N/A-2013032816353314323
8



PTO Form 1960 (Rev 9/2007)
OMB No. 0651-0050 (Exp. 07/31/2017)

Request for Reconsideration after Final Action


To the Commissioner for Trademarks:

Application serial no. 85491698 RIPTIDE (Stylized and/or with Design, see http://tess2.gov.uspto.report/ImageAgent/ImageAgentProxy?getImage=85491698) has been amended as follows:

ARGUMENT(S)
In response to the substantive refusal(s), please note the following:

Applicant, by and through its attorneys, submits the following Remarks in response to the Office Action issued on October 3, 2012.                                

REMARKS

The Office Action dated October 3, 2012 has been received and carefully considered.  The Examining Attorney has continued to refuse registration of Applicant’s goods in Class 025 because he believes the mark is likely to cause confusion with the marks in U.S. Registration Nos. 3,353,749 and 3,378,004, both for the mark RIPTIDE, used on connection with clothing in Class 025.  While Applicant can understand the reasoning of the Examining Attorney, Applicant submits that no confusion is likely to occur by the use of Applicant’s mark and the cited marks in connection with their respective goods.  Based on the following remarks, Applicant requests that the refusal to register is withdrawn.

There are several factors used to determine whether the likelihood of confusion exists between the two marks.  Primarily, the factors include the similarity of the marks in their entirety as to appearance, sound, connotation and commercial impression; the similarity of the goods and services; the similarity of the trade channels; sophistication of the purchaser; the strength of the prior mark; the number and nature of similar marks in use on similar goods/services; any actual confusion; and other factors probative of the effects of use.  In re E.I. DuPont de Nemours & Co., 177 U.S.P.Q. 563 (C.C.P.A. 1973). 

I.                   Other factors probative of the effects of use.

Applicant has used the mark RIPTIDE in connection with beverages for over ten (10)

years, since March of 2003.  Additionally, Applicant has used the mark, RIPTIDE, on clothing, as an indicator as a secondary source of origin for approximately ten (10) years.  Applicant has been using its new logo, the subject of this application, on its beverages and associated clothing for approximately five (5) years.

            Applicant submits that no confusion is likely to occur by the use of Applicant’s mark and the cited registrations because consumers seeing Applicant’s mark on clothing are going to understand that the Applicant is the source of the goods.  It is well established that use of a mark as ornamentation on apparel manufactured by others qualifies as trademark use as long as long as the mark also serves the trademark purpose by identifying the source of a product (See In re Olin Corp., 181 USPQ 1982 (TTAB 1973); In re Expo’74, 189 USPQ 48 (TTAB 1975) and In re Bobosky v Adidas AG, 105 USPQ2d 1938 (D. Or. 2011).  While in the case at hand, the issue is not ornamentation, it is significant that Applicant’s rights in its mark as used on clothing serve a trademark function by identifying the item’s secondary source.  In addition to its prior registrations submitted with its Response dated September 20, 2012, Applicant submits use of the mark, RIPTIDE, in its logo form on its website and on a variety of its products as shown in Exhibit A.  Applicant submits that when purchasers view Applicant’s distinctive logo tied in with the mark RIPTIDE on clothing, purchasers will understand that the mark is a secondary source indicator of Applicant.  The mark does not tell the purchasing public the source of the shirt manufacturer, but rather that the owner of RIPTIDE beverages has sponsored the use on the shirt.  Registrant, L.L.Bean, who is a clothing manufacturer, would not be able to use a similar logo in connection with any clothing as consumers would view Applicant’s logo and believe that Applicant is somehow sponsored or connected with the clothing.  The Trademark Office’s allowance of the mark, RIPTIDE, in U.S. Registration No. 3,378,004 and the mark LA RIPTIDE in U.S. Registration No. 3,353,749 indicates that there is room in the marketplace for more than one RIPTIDE mark used on connection with clothing.  Applicant submits that in light of the differences in the marks, the long term concurrent use of the marks, and most importantly, that consumers will view Applicant’s mark on clothing as the secondary source of sponsorship of Applicant’s primary goods of business, no confusion is likely.  All of these factors combined would extinguish any likelihood of confusion among purchasers in the marketplace. 

            Accordingly, Applicant respectfully requests that the Examining Attorney reconsider his refusal to register Applicant’s mark and allow registration of Applicant’s mark in Class 025.

 

 



EVIDENCE
Evidence in the nature of Exhibit A - samples of use of the mark has been attached.
Original PDF file:
evi_69220234106-163533143_._RWR121TM_ExhibitA_20130328__00064622_.pdf
Converted PDF file(s) ( 4 pages)
Evidence-1
Evidence-2
Evidence-3
Evidence-4

SIGNATURE(S)
Request for Reconsideration Signature
Signature: /Molly B. Markley/     Date: 03/28/2013
Signatory's Name: Molly B. Markley
Signatory's Position: Attorney and Authorized for Applicant

Signatory's Phone Number: 248-649-3333

The signatory has confirmed that he/she is an attorney who is a member in good standing of the bar of the highest court of a U.S. state, which includes the District of Columbia, Puerto Rico, and other federal territories and possessions; and he/she is currently the applicant's attorney or an associate thereof; and to the best of his/her knowledge, if prior to his/her appointment another U.S. attorney or a Canadian attorney/agent not currently associated with his/her company/firm previously represented the applicant in this matter: (1) the applicant has filed or is concurrently filing a signed revocation of or substitute power of attorney with the USPTO; (2) the USPTO has granted the request of the prior representative to withdraw; (3) the applicant has filed a power of attorney appointing him/her in this matter; or (4) the applicant's appointed U.S. attorney or Canadian attorney/agent has filed a power of attorney appointing him/her as an associate attorney in this matter.

The applicant is filing a Notice of Appeal in conjunction with this Request for Reconsideration.

        
Serial Number: 85491698
Internet Transmission Date: Thu Mar 28 16:41:13 EDT 2013
TEAS Stamp: USPTO/RFR-XX.XXX.XXX.XXX-201303281641139
34046-85491698-5007d4ef77cddd45639b63182
61314fa272a713a3b380c0f974f5cd7826ecd697
32-N/A-N/A-20130328163533143238


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