Application

PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2011)

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PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2011)

Trademark/Service Mark Application, Principal Register

Serial Number: 85357201

Filing Date: 06/27/2011

To the Commissioner for Trademarks:

MARK: CULTURAL TRACTION (Standard Characters, see mark)
The literal element of the mark consists of CULTURAL TRACTION.
The mark consists of standard characters, without claim to any particular font, style, size, or color.

The applicant, WPP Properties, a partnership legally organized under the laws of Delaware, having as partner(s) Young & Rubicam, Inc., a Delaware corporation, and Y&R Properties Holding One LLC, a Delaware limited liability company, having an address of
      100 Park Avenue
      New York, New York 10017
      United States
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 009:  Computer software, namely, an application allowing customer access to their brand and product identity and market research
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).

       International Class 035:  Consultancy services relating to marketing and brand development; business marketing advisory and consultancy services relating to the analysis, evaluation, creation, development and establishment of brands and other marketing tools
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).

       International Class 042:  Providing temporary use of on-line, non-downloadable software and applications for brand and product identity market research; non downloadable software in the field of marketing and market research
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).


The applicant's current Attorney Information:
Joy J. Wildes, Angela M. Martucci and and the other attorneys of Davis & Gilbert LLP
      1740 Broadway
      New York, New York 10019
      United States
The attorney docket/reference number is 22172-10-0.

The applicant's current Correspondence Information:

Joy J. Wildes, Angela M. Martucci

Davis & Gilbert LLP

1740 Broadway

New York, New York 10019

(212) 468-4974(phone)

(212) 468-4888(fax)

jwildes@dglaw.com (authorized)

A fee payment in the amount of $975 has been submitted with the application, representing payment for 3 class(es).

Declaration



Original PDF file:
hw_38117166110-160821035_._Cultural_Traction__signed_TM_.PDF
Converted PDF file(s) (3 pages)
Signature File1
Signature File2
Signature File3
Signatory's Name: Kevin Farewell
Signatory's Position: Secretary, Senior Tax Counsel



RAM Sale Number: 3222
RAM Accounting Date: 06/28/2011

Serial Number: 85357201
Internet Transmission Date: Mon Jun 27 16:33:44 EDT 2011
TEAS Stamp: USPTO/BAS-XX.XXX.XXX.XXX-201106271633444
52436-85357201-4801ef06c321281b283ffc72d
a363b0334-DA-3222-20110627160821035209