Application

PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2011)

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PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2011)

Trademark/Service Mark Application, Principal Register

Serial Number: 85347262

Filing Date: 06/15/2011

To the Commissioner for Trademarks:

MARK: PHYSICIANS FORMULA (Standard Characters, see mark)
The literal element of the mark consists of PHYSICIANS FORMULA.
The mark consists of standard characters, without claim to any particular font, style, size, or color.

The applicant, Physicians Formula Cosmetics, Inc., a corporation of Delaware, having an address of
      1055 West 8th Street
      Azusa, California 91702
      United States
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 003:  Cosmetics including foundations, primers, bronzers, tinted moisturizers, lip glosses, skin treatment products, and face powder brushes
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).


The applicant's current Attorney Information:
Donna Rubelmann, Esq. of Rubelmann & Associates, P.C.
      501 Herondo Street, Suite 45
      Hermosa Beach, California 90254
      United States

The applicant's current Correspondence Information:

Donna Rubelmann, Esq.

Rubelmann & Associates, P.C.

501 Herondo Street, Suite 45

Hermosa Beach, California 90254

310-379-2715(phone)

310-318-1852(fax)

para@rubelmann.com (authorized)

A fee payment in the amount of $325 has been submitted with the application, representing payment for 1 class(es).

Declaration

The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and the like, may jeopardize the validity of the application or any resulting registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section 1051(b), he/she believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and that all statements made on information and belief are believed to be true.


Signature: /dr/   Date Signed: 06/15/2011
Signatory's Name: Donna Rubelmann
Signatory's Position: Attorney of record, CA bar member



RAM Sale Number: 4671
RAM Accounting Date: 06/16/2011

Serial Number: 85347262
Internet Transmission Date: Wed Jun 15 17:44:07 EDT 2011
TEAS Stamp: USPTO/BAS-XX.XXX.X.XX-201106151744070044
66-85347262-48032d3138a8c5af3e436137eaba
536df4f-CC-4671-20110615174044895107