PTO Form 1478 (Rev 9/2006)
OMB No. 0651-0009 (Exp 12/31/2011)

Trademark/Service Mark Application, Principal Register

Serial Number: 85270922
Filing Date: 03/18/2011

The table below presents the data as entered.

Input Field
Entered
SERIAL NUMBER85270922
MARK INFORMATION
*MARKVAMOS POR MÁS
STANDARD CHARACTERS YES
USPTO-GENERATED IMAGE YES
LITERAL ELEMENTVAMOS POR MÁS
MARK STATEMENTThe mark consists of standard characters, without claim to any particular font, style, size, or color.
REGISTER Principal
APPLICANT INFORMATION
*OWNER OF MARKDIRECTV, Inc.
*STREET2230 East Imperial Hwy
*CITYEl Segundo
*STATE
(Required for U.S. applicants)		California
*COUNTRYUnited States
*ZIP/POSTAL CODE
(Required for U.S. applicants only)		90245
LEGAL ENTITY INFORMATION
TYPEcorporation
STATE/COUNTRY OF INCORPORATION California
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS041 
*IDENTIFICATIONDistribution of television programs for others; television programming; programming on a global computer network; entertainment services, namely, providing ongoing television programs featuring music, musical entertainment, information about music and entertainment in the field of music, all via satellite; providing on-line interactive computer databases in the field of entertainment information featuring television programming lists, program schedules and program- related information; providing on-line interactive computer databases featuring entertainment information and schedules about television programming, movies, and other digital images, audio, video and other multimedia materials; Entertainment services, namely, providing on-line computer games; providing computer games via satellite transmission; providing a computer game for use network-wide by network users; Entertainment services, namely, providing ongoing television programs featuring general news and local news that also include interactive functions that permit viewers to view multiple images and sources of television programming simultaneously; Entertainment services, namely, providing ongoing television programs featuring general news and local news as well as a variety of information of interest to specific geographic areas that also include interactive components that let viewers choose what to watch at various times, to obtain information about popular programs in their local viewing area and to more narrowly define the types of related information they receive and programs they view; Entertainment services, namely, ongoing television programs in the field of geographical, categorical, real-time programming ratings that also include interactive components that let viewers more narrowly define the types of related information they receive and programs they view; Entertainment services, namely, providing ongoing television programs featuring general information relating to satellite television service, satellite television equipment and hardware, satellite television programming and audio, visual and other multimedia content that also include interactive components that allow users to define their viewing preference; On-line, nondownloadable newsletters featuring general information relating to entertainment, namely, television, movies and other multimedia entertainment-related content; On-line, nondownloadable newsletters featuring general information relating to satellite telecommunication services and satellite telecommunications hardware; and entertainment services, namely, providing ongoing television programs in a wide variety of fields that also feature interactive television viewing functions that permit viewers to view and use computer applications simultaneously while viewing television programs
FILING BASISSECTION 1(b)
ADDITIONAL STATEMENTS SECTION
TRANSLATIONThe English translation of VAMOS POR MÁS in the mark is LET'S GO FOR MORE.
ATTORNEY INFORMATION
NAME Takehiko Suzuki
STREET 2230 East Imperial Hwy
CITY El Segundo
STATE California
COUNTRY United States
ZIP/POSTAL CODE 90245
EMAIL ADDRESS tsuzuki@directv.com
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
CORRESPONDENCE INFORMATION
NAME Takehiko Suzuki
STREET2230 East Imperial Hwy
CITYEl Segundo
STATECalifornia
COUNTRYUnited States
ZIP/POSTAL CODE90245
EMAIL ADDRESStsuzuki@directv.com
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
FEE INFORMATION
NUMBER OF CLASSES1
FEE PER CLASS325
*TOTAL FEE DUE325
*TOTAL FEE PAID325
SIGNATURE INFORMATION
SIGNATURE /TSuzuki/
SIGNATORY'S NAME Takehiko Suzuki
SIGNATORY'S POSITION Attorney of record, California bar member
DATE SIGNED 03/18/2011


PTO Form 1478 (Rev 9/2006)
OMB No. 0651-0009 (Exp 12/31/2011)


Trademark/Service Mark Application, Principal Register

Serial Number: 85270922
Filing Date: 03/18/2011

To the Commissioner for Trademarks:

MARK: VAMOS POR MÁS (Standard Characters, see mark)
The literal element of the mark consists of VAMOS POR MÁS.
The mark consists of standard characters, without claim to any particular font, style, size, or color.

The applicant, DIRECTV, Inc., a corporation of California, having an address of
      2230 East Imperial Hwy
      El Segundo, California 90245
      United States
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 041:  Distribution of television programs for others; television programming; programming on a global computer network; entertainment services, namely, providing ongoing television programs featuring music, musical entertainment, information about music and entertainment in the field of music, all via satellite; providing on-line interactive computer databases in the field of entertainment information featuring television programming lists, program schedules and program- related information; providing on-line interactive computer databases featuring entertainment information and schedules about television programming, movies, and other digital images, audio, video and other multimedia materials; Entertainment services, namely, providing on-line computer games; providing computer games via satellite transmission; providing a computer game for use network-wide by network users; Entertainment services, namely, providing ongoing television programs featuring general news and local news that also include interactive functions that permit viewers to view multiple images and sources of television programming simultaneously; Entertainment services, namely, providing ongoing television programs featuring general news and local news as well as a variety of information of interest to specific geographic areas that also include interactive components that let viewers choose what to watch at various times, to obtain information about popular programs in their local viewing area and to more narrowly define the types of related information they receive and programs they view; Entertainment services, namely, ongoing television programs in the field of geographical, categorical, real-time programming ratings that also include interactive components that let viewers more narrowly define the types of related information they receive and programs they view; Entertainment services, namely, providing ongoing television programs featuring general information relating to satellite television service, satellite television equipment and hardware, satellite television programming and audio, visual and other multimedia content that also include interactive components that allow users to define their viewing preference; On-line, nondownloadable newsletters featuring general information relating to entertainment, namely, television, movies and other multimedia entertainment-related content; On-line, nondownloadable newsletters featuring general information relating to satellite telecommunication services and satellite telecommunications hardware; and entertainment services, namely, providing ongoing television programs in a wide variety of fields that also feature interactive television viewing functions that permit viewers to view and use computer applications simultaneously while viewing television programs
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).


The English translation of VAMOS POR MÁS in the mark is LET'S GO FOR MORE.

The applicant's current Attorney Information:
Takehiko Suzuki
      2230 East Imperial Hwy
      El Segundo, California 90245
      United States


The applicant's current Correspondence Information:
      Takehiko Suzuki
      2230 East Imperial Hwy
      El Segundo, California 90245
      tsuzuki@directv.com (authorized)

A fee payment in the amount of $325 has been submitted with the application, representing payment for 1 class(es).

Declaration

The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and the like, may jeopardize the validity of the application or any resulting registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section 1051(b), he/she believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and that all statements made on information and belief are believed to be true.


Signature: /TSuzuki/   Date Signed: 03/18/2011
Signatory's Name: Takehiko Suzuki
Signatory's Position: Attorney of record, California bar member



RAM Sale Number: 1578
RAM Accounting Date: 03/21/2011

Serial Number: 85270922
Internet Transmission Date: Fri Mar 18 15:18:59 EDT 2011
TEAS Stamp: USPTO/BAS-XXX.XX.X.X-2011031815185993992
8-85270922-480c3f72a9eeebae860a97bc97cd6
97f977-CC-1578-20110318143213804137