Trademark/Service Mark Application, Principal Register

PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2011)

Trademark/Service Mark Application, Principal Register

Serial Number: 85270914

Filing Date: 03/18/2011

The table below presents the data as entered.

MARK INFORMATION
Input Field	Entered
SERIAL NUMBER	85270914
*MARK	ENDURA
STANDARD CHARACTERS	YES
USPTO-GENERATED IMAGE	YES
LITERAL ELEMENT	ENDURA
MARK STATEMENT	The mark consists of standard characters, without claim to any particular font, style, size, or color.
REGISTER	Principal
APPLICANT INFORMATION
*OWNER OF MARK	Select Jewelry, Inc.
INTERNAL ADDRESS	47-28 37th Street
*STREET	3rd Floor
*CITY	Long Island City
*STATE (Required for U.S. applicants)	New York
*COUNTRY	United States
*ZIP/POSTAL CODE (Required for U.S. applicants only)	11101
LEGAL ENTITY INFORMATION
TYPE	corporation
STATE/COUNTRY OF INCORPORATION	New York
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS	014
*IDENTIFICATION	Jewelry, including rings, bracelets, pendants, earrings, necklaces, brooches and pins
FILING BASIS	SECTION 1(b)
ATTORNEY INFORMATION
NAME	Max Moskowitz
ATTORNEY DOCKET NUMBER	T/3526-165 V18808
FIRM NAME	Ostrolenk Faber LLP
INTERNAL ADDRESS	1180 Avenue of the Americas
STREET	7th Floor
CITY	New York
STATE	New York
COUNTRY	United States
ZIP/POSTAL CODE	10036
PHONE	212-382-0700
FAX	212-382-0888
OTHER APPOINTED ATTORNEY	Samuel H. Weiner, Robert C. Faber, James A. Finder, William O. Gray, III, Louis C. Dujmich, Charles P. LaPolla, Douglas A. Miro
CORRESPONDENCE INFORMATION
NAME	Max Moskowitz
FIRM NAME	Ostrolenk Faber LLP
INTERNAL ADDRESS	1180 Avenue of the Americas
STREET	7th Floor
CITY	New York
STATE	New York
COUNTRY	United States
ZIP/POSTAL CODE	10036
PHONE	212-382-0700
FAX	212-382-0888
FEE INFORMATION
NUMBER OF CLASSES	1
FEE PER CLASS	325
*TOTAL FEE DUE	325
*TOTAL FEE PAID	325
SIGNATURE INFORMATION
SIGNATURE	/max moskowitz/
SIGNATORY'S NAME	Max Moskowitz
SIGNATORY'S POSITION	Attorney for Applicant
DATE SIGNED	03/18/2011

PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2011)

Trademark/Service Mark Application, Principal Register

Serial Number: 85270914

Filing Date: 03/18/2011

To the Commissioner for Trademarks:

MARK: ENDURA (Standard Characters, see mark)
The literal element of the mark consists of ENDURA.
The mark consists of standard characters, without claim to any particular font, style, size, or color.

The applicant, Select Jewelry, Inc., a corporation of New York, having an address of
      47-28 37th Street,
      3rd Floor
      Long Island City, New York 11101
      United States
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 014: Jewelry, including rings, bracelets, pendants, earrings, necklaces, brooches and pins
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).

The applicant's current Attorney Information:
Max Moskowitz and Samuel H. Weiner, Robert C. Faber, James A. Finder, William O. Gray, III, Louis C. Dujmich, Charles P. LaPolla, Douglas A. Miro of Ostrolenk Faber LLP

      1180 Avenue of the Americas
      7th Floor
      New York, New York 10036
      United States
The attorney docket/reference number is T/3526-165 V18808.

The applicant's current Correspondence Information:

Max Moskowitz

Ostrolenk Faber LLP

1180 Avenue of the Americas
7th Floor

New York, New York 10036

212-382-0700(phone)

212-382-0888(fax)

A fee payment in the amount of $325 has been submitted with the application, representing payment for 1 class(es).

Declaration
The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and the like, may jeopardize the validity of the application or any resulting registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section 1051(b), he/she believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and that all statements made on information and belief are believed to be true.

Signature: /max moskowitz/ Date Signed: 03/18/2011
Signatory's Name: Max Moskowitz
Signatory's Position: Attorney for Applicant

RAM Sale Number: 1521
RAM Accounting Date: 03/21/2011

Serial Number: 85270914
Internet Transmission Date: Fri Mar 18 15:15:02 EDT 2011
TEAS Stamp: USPTO/BAS-XXX.XXX.XXX.XX-201103181515021
71373-85270914-480967746b6b450fe822a17bc
d5171eaad-CC-1521-20110318151208633316