To:PENSKE MEDIA CORPORATION (elizabeth.swanson@usip.com)
Subject:U.S. TRADEMARK APPLICATION NO. 85230121 - ENTERTAINMENT NEWS TELEVISION - 20939.00
Sent:12/21/2011 1:58:36 PM
Sent As:ECOM111@USPTO.GOV
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UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)

OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION

 

    APPLICATION SERIAL NO.       85230121

 

    MARK: ENTERTAINMENT NEWS TELEVISION           

 

 

        

*85230121*

    CORRESPONDENT ADDRESS:

          ELIZABETH SWANSON         

          SHELDON MAK & ANDERSON PC   

          100 CORSON ST FL 3

          PASADENA, CA 91103-3842    

           

 

CLICK HERE TO RESPOND TO THIS LETTER:

http://www.uspto.gov/trademarks/teas/response_forms.jsp

 

 

 

    APPLICANT:           PENSKE MEDIA CORPORATION  

 

 

 

    CORRESPONDENT’S REFERENCE/DOCKET NO:  

          20939.00        

    CORRESPONDENT E-MAIL ADDRESS: 

           elizabeth.swanson@usip.com

 

 

 

OFFICE ACTION

 

STRICT DEADLINE TO RESPOND TO THIS LETTER

TO AVOID ABANDONMENT OF APPLICANT’S TRADEMARK APPLICATION, THE USPTO MUST RECEIVE APPLICANT’S COMPLETE RESPONSE TO THIS LETTER WITHIN 6 MONTHS OF THE ISSUE/MAILING DATE BELOW.

 

ISSUE/MAILING DATE: 12/21/2011

 

 

This Office action is in response to applicant’s communication filed on 11/30/11.

 

The applicant amended to the Supplemental Register.  The amendment is partially accepted. The amendment is rejected for being highly descriptive for goods and services, i.e. classes 9, 38, and 41 as indicated below.   Applicant may delete these classes because they are unregistrable on the Supplemental Register.

 

 

REFUSAL ON SUPPLEMENTAL REGISTER FOR SOME GOODS & SERVICES

 

Registration is refused on the Supplemental Register because the applied-for mark is generic and thus, incapable of distinguishing applicant’s goods or services in classes 9, 38, and 41.  Trademark Act Section 23(c), 15 U.S.C. §1091(c); see In re Gould Paper Corp., 834 F.2d 1017, 5 USPQ2d 1110 (Fed. Cir. 1987) (holding SCREENWIPE generic as applied to premoistened antistatic cloths for cleaning computer and television screens); In re Northland Aluminum Prods., Inc., 777 F.2d 1556, 227 USPQ 961 (Fed. Cir. 1985) (holding BUNDT, a term that designates a type of cake, generic for ring cake mix); In re Wm. B. Coleman Co., 93 USPQ2d 2019 (TTAB 2010) (holding ELECTRIC CANDLE COMPANY generic for light bulbs, lighting fixtures, and candle sleeves); TMEP §§1209.01(c) et seq.

 

Generic terms are terms that the relevant purchasing public understands primarily as the common or class name for the goods and/or services.  TMEP §1209.01(c); see In re Dial-A-Mattress Operating Corp., 240 F.3d 1341, 1344, 57 USPQ2d 1807, 1810 (Fed. Cir. 2001); H. Marvin Ginn Corp. v. Int’l Ass’n of Fire Chiefs, Inc., 782 F.2d 987, 989, 228 USPQ 528, 530 (Fed. Cir. 1986).  Generic terms are by definition incapable of indicating a particular source of the goods and/or services, and cannot be registered as trademarks and/or service marks; doing so “would grant the owner of the mark a monopoly, since a competitor could not describe his goods as what they are.”  In re Merrill Lynch, Pierce, Fenner & Smith, Inc., 828 F.2d 1567, 1569, 4 USPQ2d 1141, 1142 (Fed. Cir. 1987); see TMEP §1209.01(c).  Here, the mark ENTERTAINMENT NEWS TELEVISION is highly descriptive of the applicant’s goods and services in classes 9, 38, and 41.  Accordingly, the application is refused on the Supplemental Register under Trademark Act Section 23(c), 15 U.S.C. §1091(c). 

 

 

Note:

 

The stated refusal refers to International Classes 9, 38, & 41 only and does not bar registration in the other classes.

 

Applicant may respond to the stated refusal by submitting evidence and arguments against the refusal.  In addition, applicant may respond by doing one of the following:

 

(1)        Deleting the goods and/or services to which the refusal pertains;

 

(2)        Filing a request to divide out the goods and/or services that have not been refused registration, so that the mark may proceed toward publication for opposition for those goods or services to which the refusal does not pertain.  See 37 C.F.R. §2.87.  See generally TMEP §§1110 et seq. (regarding the requirements for filing a request to divide).  If applicant files a request to divide, then to avoid abandonment, applicant must also file a timely response to all outstanding issues in this Office action, including the refusal.  37 C.F.R. §2.87(e).; or

 

(3)        Amending the basis for the goods and/or services identified in the refusal, if appropriate.  TMEP §806.03(h).  (The basis cannot be changed for applications filed under Trademark Act Section 66(a).  TMEP §1904.01(a).)

 

 

Although applicant’s mark has been refused registration, applicant may respond to the refusal(s) by submitting evidence and arguments in support of registration.

 

 

 

If applicant has questions regarding this Office action, please telephone or e-mail the assigned trademark examining attorney.  All relevant e-mail communications will be placed in the official application record; however, an e-mail communication will not be accepted as a response to this Office action and will not extend the deadline for filing a proper response.  See 37 C.F.R. §2.191; TMEP §§304.01-.02, 709.04-.05.  Further, although the trademark examining attorney may provide additional explanation pertaining to the refusal(s) and/or requirement(s) in this Office action, the trademark examining attorney may not provide legal advice or statements about applicant’s rights.  See TMEP §§705.02, 709.06.

 

 

/Zachary R. Bello/

Trademark Attorney Advisor

Law Office 111

USPTO

571-272-9376

zack.bello@uspto.gov

 

 

 

TO RESPOND TO THIS LETTER:  Go to http://www.uspto.gov/trademarks/teas/response_forms.jsp.  Please wait 48-72 hours from the issue/mailing date before using TEAS, to allow for necessary system updates of the application.  For technical assistance with online forms, e-mail TEAS@uspto.gov.  For questions about the Office action itself, please contact the assigned trademark examining attorney.  E-mail communications will not be accepted as responses to Office actions; therefore, do not respond to this Office action by e-mail.

 

All informal e-mail communications relevant to this application will be placed in the official application record.

 

WHO MUST SIGN THE RESPONSE:  It must be personally signed by an individual applicant or someone with legal authority to bind an applicant (i.e., a corporate officer, a general partner, all joint applicants).  If an applicant is represented by an attorney, the attorney must sign the response. 

 

PERIODICALLY CHECK THE STATUS OF THE APPLICATION:  To ensure that applicant does not miss crucial deadlines or official notices, check the status of the application every three to four months using Trademark Applications and Registrations Retrieval (TARR) at http://tarr.uspto.gov/.  Please keep a copy of the complete TARR screen.  If TARR shows no change for more than six months, call 1-800-786-9199.  For more information on checking status, see http://www.uspto.gov/trademarks/process/status/.

 

TO UPDATE CORRESPONDENCE/E-MAIL ADDRESS:  Use the TEAS form at http://www.uspto.gov/teas/eTEASpageE.htm.