Application

SM DEPARTMENT STORE

SM Retail, Inc.

Trademark/Service Mark Application, Principal Register

PTO Form 1478 (Rev 9/2006)
OMB No. 0651-0009 (Exp 12/31/2011)

Trademark/Service Mark Application, Principal Register

Serial Number: 85152592
Filing Date: 10/14/2010

The table below presents the data as entered.

Input Field
Entered
SERIAL NUMBER 85152592
MARK INFORMATION
*MARK \\TICRS\EXPORT11\IMAGEOUT 11\851\525\85152592\xml1\ APP0002.JPG
SPECIAL FORM YES
USPTO-GENERATED IMAGE NO
LITERAL ELEMENT "S" and "M" and DEPARTMENT STORE
COLOR MARK YES
COLOR(S) CLAIMED
(If applicable)
The color(s) blue is/are claimed as a feature of the mark.
*DESCRIPTION OF THE MARK
(and Color Location, if applicable)
The mark consists of the letters "S" and "M" in stylized font surrounded by a circle with the words DEPARTMENT STORE underneath, all in the color blue.
PIXEL COUNT ACCEPTABLE YES
PIXEL COUNT 630 x 300
REGISTER Principal
APPLICANT INFORMATION
*OWNER OF MARK SM Retail, Inc.
INTERNAL ADDRESS SM Corporate Offices, Building D
*STREET J. W. Diokno Blvd., Mall of Asia Complex
*CITY CBP-1A, Pasay City
*COUNTRY Philippines
*ZIP/POSTAL CODE
(Required for U.S. applicants only)
1300
LEGAL ENTITY INFORMATION
TYPE corporation
STATE/COUNTRY OF INCORPORATION Philippines
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS 035 
*IDENTIFICATION Retail Sale of Goods
FILING BASIS SECTION 1(b)
FILING BASIS SECTION 44(d)
       FOREIGN APPLICATION NUMBER 04-2010-003923
       FOREIGN APPLICATION
       COUNTRY
Philippines
       FOREIGN FILING DATE 04/14/2010
       INTENT TO
       PERFECT 44(d)
At this time, the applicant intends to rely on Section 44(e) as a basis for registration. If ultimately the applicant does not rely on Section 44(e) as a basis for registration, a valid claim of priority may be retained.
ATTORNEY INFORMATION
NAME Laura J. Winston
ATTORNEY DOCKET NUMBER 303757-4003
FIRM NAME Edwards Angell Palmer & Dodge LLP
STREET F.D.R. Station; P.O. Box 130
CITY New York
STATE New York
COUNTRY United States
ZIP/POSTAL CODE 10150
PHONE 212-308-4411
FAX 212-308-4844
EMAIL ADDRESS trademark@eapdlaw.com
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
OTHER APPOINTED ATTORNEY Kramer; David Weild, III; Maria A. Scungio; David I. Greenbaum; Philip Shannon; Michael Rizzo; F. Andrew Anderson; Patrick J. Concannon; John E. Ottaviani; David G. Conlin; Christine C. O'Day; George W. Neuner; Lisa Swiszcz Hazzard; Peter F. Corless; Howard M. Gitten; George Chaclas; David J. Silvia; Brian Landry; Scott D. Wofsy and Gi-In An
CORRESPONDENCE INFORMATION
NAME Laura J. Winston
FIRM NAME Edwards Angell Palmer & Dodge LLP
STREET F.D.R. Station; P.O. Box 130
CITY New York
STATE New York
COUNTRY United States
ZIP/POSTAL CODE 10150
PHONE 212-308-4411
FAX 212-308-4844
EMAIL ADDRESS trademark@eapdlaw.com
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
FEE INFORMATION
NUMBER OF CLASSES 1
FEE PER CLASS 325
*TOTAL FEE DUE 325
*TOTAL FEE PAID 325
SIGNATURE INFORMATION
SIGNATURE NOT PROVIDED
SIGNATORY'S NAME NOT PROVIDED
SIGNATORY'S POSITION NOT PROVIDED
DATE SIGNED NOT PROVIDED



PTO Form 1478 (Rev 9/2006)
OMB No. 0651-0009 (Exp 12/31/2011)


Trademark/Service Mark Application, Principal Register

Serial Number: 85152592
Filing Date: 10/14/2010

To the Commissioner for Trademarks:

MARK: "S" and "M" and DEPARTMENT STORE (stylized and/or with design, see mark)

The literal element of the mark consists of "S" and "M" and DEPARTMENT STORE.
The color(s) blue is/are claimed as a feature of the mark. The mark consists of the letters "S" and "M" in stylized font surrounded by a circle with the words DEPARTMENT STORE underneath, all in the color blue.
The applicant, SM Retail, Inc., a corporation of Philippines, having an address of
      SM Corporate Offices, Building D,
      J. W. Diokno Blvd., Mall of Asia Complex
      CBP-1A, Pasay City 1300
      Philippines
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 035:  Retail Sale of Goods
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).

Priority based on foreign filing: Applicant has a bona fide intention to use the mark in commerce on or in connection with the identified goods and/or services and asserts a claim of priority based on Philippines application number 04-2010-003923, filed 04/14/2010. 15 U.S.C. Section 1126(d), as amended.
INTENT TO PERFECT 44(d) : At this time, the applicant intends to rely on Section 44(e) as a basis for registration. If ultimately the applicant does not rely on Section 44(e) as a basis for registration, a valid claim of priority may be retained.




The applicant's current Attorney Information:
Laura J. Winston and Kramer; David Weild, III; Maria A. Scungio; David I. Greenbaum; Philip Shannon; Michael Rizzo; F. Andrew Anderson; Patrick J. Concannon; John E. Ottaviani; David G. Conlin; Christine C. O'Day; George W. Neuner; Lisa Swiszcz Hazzard; Peter F. Corless; Howard M. Gitten; George Chaclas; David J. Silvia; Brian Landry; Scott D. Wofsy and Gi-In An of Edwards Angell Palmer & Dodge LLP
      F.D.R. Station; P.O. Box 130
      New York, New York 10150
      United States
The attorney docket/reference number is 303757-4003.

The applicant's current Correspondence Information:
      Laura J. Winston
      Edwards Angell Palmer & Dodge LLP
      F.D.R. Station; P.O. Box 130
      New York, New York 10150
      212-308-4411(phone)
      212-308-4844(fax)
      trademark@eapdlaw.com (authorized)

A fee payment in the amount of $325 has been submitted with the application, representing payment for 1 class(es).





RAM Sale Number: 9460
RAM Accounting Date: 10/14/2010

Serial Number: 85152592
Internet Transmission Date: Thu Oct 14 13:38:39 EDT 2010
TEAS Stamp: USPTO/BAS-XX.XX.XX.XXX-20101014133839195
174-85152592-470ca8a44353edf07368a496fd7
f35530-DA-9460-20101014133152223191

Application [image/jpeg]


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