Application

PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2011)

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PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2011)

Trademark/Service Mark Application, Principal Register

Serial Number: 85050201

Filing Date: 05/28/2010

To the Commissioner for Trademarks:

MARK: POWER PLAY (Standard Characters, see mark)
The literal element of the mark consists of POWER PLAY.
The mark consists of standard characters, without claim to any particular font, style, size, or color.

The applicant, The Dial Corporation, a corporation of Delaware, having an address of
      MS 04.50,
      19001 North Scottsdale Road
      Scottsdale, Arizona 85255
      United States
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

For specific filing basis information for each item, you must view the display within the Input Table.
       International Class 003:  Bath soaps; Body wash; Liquid soaps
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).


The applicant claims ownership of U.S. Registration Number(s) 3773250.

The applicant's current Attorney Information:
A. Kate Huffman and Amy Span-Wergeles of Henkel of America, Inc.

      MS 04.50
      19001 North Scottsdale Road
      Scottsdale, Arizona 85255
      United States
The attorney docket/reference number is pc - power play.

The applicant's current Correspondence Information:

A. Kate Huffman

Henkel of America, Inc.

MS 04.50       19001 North Scottsdale Road

Scottsdale, Arizona 85255

(480) 754-2654(phone)

(480) 754-3789(fax)

trademarks@us.henkel.com (authorized)

A fee payment in the amount of $325 has been submitted with the application, representing payment for 1 class(es).

Declaration

The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and the like, may jeopardize the validity of the application or any resulting registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section 1051(b), he/she believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and that all statements made on information and belief are believed to be true.


Signature: /A. Kate Huffman, Esq./   Date Signed: 05/28/2010
Signatory's Name: A. Kate Huffman
Signatory's Position: Senior Trademark Attorney



RAM Sale Number: 10847
RAM Accounting Date: 05/28/2010

Serial Number: 85050201
Internet Transmission Date: Fri May 28 12:28:37 EDT 2010
TEAS Stamp: USPTO/BAS-XX.XXX.XXX.XX-2010052812283740
6411-85050201-460c636913bad6a742d3c721c6
fbfc0a33a-DA-10847-20100528115257294061