Response to Office Action

MHT

HIS Hair Clinic Limited

Response to Office Action

PTO Form 1957 (Rev 9/2005)
OMB No. 0651-0050 (Exp. 04/30/2011)

Response to Office Action


The table below presents the data as entered.

Input Field
Entered
SERIAL NUMBER 85012912
LAW OFFICE ASSIGNED LAW OFFICE 110
MARK SECTION (no change)
ARGUMENT(S)

AMENDMENT

In response to the July 21, 2010 Office Action, please amend the above identified application as follows.

Please delete the present identification of goods and services and insert the following therefor:

International Class 8: Tattooing apparatus.

International Class 16:  Paper and cardboard; book binding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials, namely, molds for modeling clays: paint brushes; typewriters; printed instructional and teaching material in the field of hairdressing, hair care, tattooing, hygiene and beauty care; printers' type; printing blocks.


International Class 41:  Education namely, in the field of hair care, hair dressing, tattooing, hygiene and beauty care; providing of training in the field of hair care, hair dressing, tattooing, hygiene and beauty care; organizing community sporting and cultural activities; medical training services; training services related to tattooing and cosmetic treatment and pigmentation services; consultation and advisory services relating to the aforesaid services.

International Class 44: Medical services related to the hair and scalp; hygienic and beauty care for human beings related to the hair scalp; cosmetic body care services related to the hair scalp; providing pigmentation-correction services, in the nature of laser therapy or the application of tattoos relating to the scalp; medical consultancy and advisory services relating to the hair and scalp; veterinary services; pet grooming, namely, hygienic and beauty care for animals; tattooing services; hair treatment services; consultancy and advisory services relating to veterinary services, hygienic and beauty care for animals; hair salon services, namely treatments to protect hair from effects of exposure to sunlight, heat, humidity and chlorinated water.

RESPONSE

I. RESPONSE TO SECTION 2(D) REFUSAL TO REGISTER

            In the July 21, 2010, Office Action, The Examining Attorney refused registration of Applicant's mark, MHT, on the Principal Register under Trademark Act § 2(d) on the grounds that the mark, when used in connection with the goods in the application as filed, is likely to be confused with the following previously registered trademarks:

U.S. Trademark Registration No. 3017495, for MHT MEDICAL HIGH TECHNOLOGIES and Design, owned by  MHT S.P.A. Joint Stock Company Italy, for "Electromedical apparatus and instruments, namely, spectrophotometers for the image diagnostic in the dermatological, vascular and endoscopic field" in International Class 10.

U.S. Trademark Registration No. 2090449, for MHT MEDICAL HIGH TECHNOLOGIES and Design, owned by  MHT S.P.A. Corporation Italy, for "laboratory equipment for dentists and dental technicians, namely, spectrophotometers" in International Class 10.

            The Examining Attorney argues that the similarities among the marks and services create a likelihood of confusion among consumers.  Applicant respectfully requests that the Examining Attorney reconsider her refusal of registration in view of the amendment to the identification of goods and services and the information provided below.

II. THERE IS NO LIKELIHOOD OF CONFUSION BETWEEN THE MARKS

            A. There Is No Confusion As To The Goods and Services

            In the July 21, 2010 Office Action, the Examining Attorney stated that Applicant's identification of goods and services was so broad that she must assume that they are related to those of the cited Registrant. The Examining Attorney determined that consumers are likely to conclude that the goods and services are somehow related or emanate from the same source.  In view of the amendment to the identification of goods and services, Applicant respectfully asks the Examining Attorney to withdraw the refusal and submits the following arguments as stated below.

            At one time, the T.T.A.B. took the position that the use of identical or substantially identical marks on related items was likely to cause confusion in the trade as to source.  This, however, is no longer true, and any per se rule has been abandoned in favor of a case-by-case analysis of the particular facts and circumstances, and an understanding that it is imperative to consider the realities of the marketplace.  In re Quadram Corp., 228 U.S.P.Q. 863, 865 (T.T.A.B. 1985) (stating that "a per se rule relating to source confusion vis-à-vis computer hardware and software is simply too rigid and restrictive an approach and fails to consider the realities of the marketplace"); see also Natl. Rural Elec. Coop. Assoc. v. Suzlon Wind Entergy Corp., 78 U.S.P.Q. 2d 1881, 1886 (T.T.A.B. 2006) (no relationship between services in the field of rural electrification and wind turbine parts).

            In the present case, the particular goods upon which the cited marks are used are described as "electromedical apparatus and instruments, namely, spectrophotometers for the image diagnostic in the dermatological, vascular and endoscopic field" in International Class 10 and "laboratory equipment for dentists and dental technicians, namely, spectrophotometers" in International Class 10.  According to its website, www.MHT.it, Registrant does advanced research "in the optics field, with the goal to develop new technologies to be applied in the electro-medical field." See Exhbit B.  According the to the attached definition, the electro-medical field covers electrically operated diagnostic and other medical equipment.  See Exhibit A.  Specifically, Registrant designs and builds spectrophotometers for dental and dermatological uses.   See Exhbit B.  According to the attached definition, a spectrophotometer is "a device which measures the amount of ultraviolet light absorbed by a substance" and is a  "key instrument today in biomedical laboratories." See Exhibit A.

            In contrast, Applicant's mark is intended for use in connection with goods and services related to a male hair loss tattoo solution.  Specifically, Applicant provides goods and services related to cosmetic scalp pigmentation in classes 8, 16, 41, and 44.  Applicant's scalp pigmentation technique is an "effective, permanent and hassle-free hair loss solution" that is "internationally recognized and … widely regarded as being the best in the world."  See Exhibit C.  Applicant provides bald or balding men with a highly detailed scalp tattoo, which imitates a closely cropped haircut.  See Exhibit C.

            None of the goods identified in the cited registrations involve cosmetic scalp pigmentation services, tattoo apparatus, or medical services related to the scalp.   Therefore, the Applicant's goods and services do not include goods that are the same or closely related to those covered by the cited registrations, as submitted by the Examining Attorney.  Given the distinctions between the goods and services of the cited marks and the Applicant's mark, it is highly unlikely that the consumers would be confused between the cited Registrant and the Applicant as to the source of their respective goods and services. 

            B. The Channels of Trade Are Significantly Different

            With respect to channels of trade, courts have made it clear that there is usually no likelihood of confusion where the goods sold or the services performed to the trade and to the customers, respectfully, do not ultimately reach the same market of the same purchasers.  Windsor, Inc. v. Intravco Travel Centers, Inc., 25 U.S.P.Q. 2d 1111, 118 (S.D.N.Y. 1992).

           

            In the present situation, Applicant's goods are primarily used by professionals at specialized hair loss clinics in a network of providers overseen by Applicant.  Applicant's services are primarily sought out by men afflicted with hair loss.  Registrant's goods, in contrast, are not used in hair loss clinics.  Rather, they are used in biomedical and electro-medical research, dentistry practices, and dermatoligist practices.  See Exhibit B. Consequently, the channels of trade through which the goods and services travel to the market are significantly different and separate, and it is highly unlikely that a consumer of the goods and services of the type described in the cited registrations and the present application would be confused.

            C. The Relevant Purchasers of the Goods Would Not Be Confused

            As indicated above, the goods and services upon which Applicant's mark are used and the goods described in the cited registrations are significantly different.  The resulting relevant purchasers for each of the products are also substantially different.  In Registrant's case, the relevant purchasers are sophisticated biomedical and electro-medical research labs and institutions (see Exhibit B), while the relevant purchasers of Applicant's services are the average male consumer experiencing hair loss (see Exhibit C).

            Case law demonstrates that where the relevant buyer class is composed of professional or commercial purchasers, it is reasonable to set a higher standard of care than it is for consumers, because it is assumed that such professional buyers are less likely to be confused than the ordinary customer.  Oreck Corp. v. U.S. Floor Systems, Inc., 231 U.S.P.Q. 634 (5th Cir. 1986), reh'g denied, en banc, 808 F.2d 56 (5th Cir. 1986), cert. denied, 481 U.S. 1069 (1987).  The court in Oreck stated that "because these persons are buying for professional and institutional purposes… they are virtually certain to be informed, deliberate buyers… [T]his is not the sort of purchasing environment in which confusion flourishes."  Id. at 640.  In electronic Design & Sales, Inc. v. Electronic Data Systems Corp., 21 U.S.P.Q. 2d 1388 (Fed. Cir. 1992), the court focused on determining who is the relevant customer or purchaser.  In the Electronic Design case, Electronic Design, the applicant, sold battery chargers and power supplies under the mark EDS to manufacturers of products, including manufacturers of medical instruments and devices.  Electronic Data, the opposer, sold computer services under the EDS trademark in the medical, automotive, merchandising, communications, and other fields.  Id. at 1389.  The court in Electronic Design found that "[a]lthough the two parties conduct business not only in the same fields, but also with the same companies, the mere purchase of the goods and services of both parties by the same institution does not, by itself, establish similarity of trade channels or overlap of customers.  The likelihood of confusion must be shown to exist not in the purchasing institution, but in a customer or purchaser."  The court in Electronic Design went on to say "Even assuming, arguendo, that the Board was correct in finding sufficient relatedness of the goods and services, the relevant persons -- potential or actual purchasers-- are nevertheless mostly different, and in any event are sophisticated enough that the likelihood of confusion remains remote.  Id. at 1391-1392.

            The reasoning in the Oreck and Electronic Design cases applies equally well in Applicant's situation.  The relevant buyer class of the Registrant's goods are biomedical and electro-medical research professionals, dentists, and dermatologists. Spectrophotometers are highly advanced and expensive lab equipment.  These buyers are virtually certain to be highly informed and deliberate buyers in accordance with Oreck.  In contrast, the relevant buyer class of Applicant's services is composed of the average male consumer.  Cosmetic scalp pigmentation is a serious procedure which, if performed incorrectly, can have serious consequences. See Exhibit C. Applicant's services are high cost and high value.  Likewise, these individuals are virtually certain to be discerning and deliberate in their purchasing decisions for such services, in accordance with Oreck.  As in Electronic Design, the present situation presents minimal overlap in the likely class of the actual consumers or purchasers.  However, even assuming an overlap, the class of relevant consumers or purchasers consists of highly sophisticated and deliberate purchasers, and thus the likelihood of confusion remains remote.

III. PRIOR PENDING APPLICATIONS

            In the July 21, 2010 Office Action, the Examining Attorney enclosed information regarding three pending applications with filing dates that precede Applicant's filing date.  The three pending applications are as follows:

  • U.S. Application No. 77/547302 for MHT, owned by PJ Gothan Transportation Inc., for "clothing apparel, namely, shirts, pants, shorts and hats" in International Class 25.
  • U.S. Application No. 77/910228 for MHT SECURITIES & Design, owned by MHT Securities, L.P., for "investment advisory services; investment banking services" in International Class 36.
  • U.S. Application No. 77/910207 for MHT PARTNERS & Design, owned by MHT Securities, L.P., for "investment advisory services; investment banking services" in International Class 36.

            There is no danger of likelihood of confusion in view of Applicant's amendment to the identification of goods and services and the information provided above.  While Applicant acknowledges that the application for MHT PARTNERS has matured to registration, the significant differences between the goods and services specified in the above applications and Applicant's goods and services limits any potential confusion.  Consumers are highly unlikely to confuse investment services or clothing apparel with cosmetic scalp pigmentation services and related goods.  However, Applicant respectfully reserves the right to present further arguments on these cited applications should they mature to registration.

IV. DUAL BASIS

            Applicant intends to rely on Section 44(e), in addition to Section 1(b), as a basis for registration. Applicant has attached a copy to its foreign registration certificate to perfect the Section 44(e) basis for registration for Classes 8, 16, 41 and 44.

V. CONCLUSION

            Applicant respectfully requests that the Examining  Attorney reconsider and withdraw the refusal to register in view of the foregoing information and Applicant's amendments to the application.  If the Examining Attorney has any questions, she is invited to contact the undersigned Applicant's attorney directly.
EVIDENCE SECTION
        EVIDENCE FILE NAME(S)
       ORIGINAL PDF FILE evi_2166414140-143913108_._Ex_A_Response_20110121.pdf
       CONVERTED PDF FILE(S)
       (4 pages)
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       ORIGINAL PDF FILE evi_2166414140-143913108_._Ex_B_Response_20110121.pdf
       CONVERTED PDF FILE(S)
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       ORIGINAL PDF FILE evi_2166414140-143913108_._Ex_C_Response_20110121.pdf
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DESCRIPTION OF EVIDENCE FILE Exhibits A - C in support of Applicant's argument
GOODS AND/OR SERVICES SECTION (008)(current)
INTERNATIONAL CLASS 008
DESCRIPTION Tattooing apparatus and instruments
FILING BASIS Section 1(b)
FILING BASIS Section 44(d)
        FOREIGN APPLICATION NUMBER 8611618
       FOREIGN APPLICATION COUNTRY European Community
        FOREIGN FILING DATE 10/13/2009
FILING BASIS Section 44(e)
       FOREIGN REGISTRATION
       COUNTRY
European Community
GOODS AND/OR SERVICES SECTION (008)(proposed)
INTERNATIONAL CLASS 008
TRACKED TEXT DESCRIPTION
Tattooing apparatus and instruments; Tattooing apparatus.
FINAL DESCRIPTION Tattooing apparatus.
FILING BASIS Section 1(b)
FILING BASIS Section 44(d)
       FOREIGN APPLICATION NUMBER 8611618
       FOREIGN APPLICATION COUNTRY European Community
       FOREIGN FILING DATE 10/13/2009
FILING BASIS Section 44(e)
       FOREIGN REGISTRATION NUMBER 8611618
       FOREIGN REGISTRATION
       COUNTRY
European Community
       FOREIGN REGISTRATION
       DATE
05/27/2010
       FOREIGN EXPIRATION DATE 10/13/2019
       FOREIGN REGISTRATION FILE NAME(S)
       ORIGINAL PDF FILE FRU0-2166414140-143913108_._41231_Certificate_of_Registration.pdf
       CONVERTED PDF FILE(S)
       (6 pages)
\\TICRS\EXPORT11\IMAGEOUT11\850\129\85012912\xml3\ROA0031.JPG
        \\TICRS\EXPORT11\IMAGEOUT11\850\129\85012912\xml3\ROA0032.JPG
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        \\TICRS\EXPORT11\IMAGEOUT11\850\129\85012912\xml3\ROA0036.JPG
       STANDARD CHARACTERS
       OR EQUIVALENT
YES
GOODS AND/OR SERVICES SECTION (016)(current)
INTERNATIONAL CLASS 016
DESCRIPTION
Paper, cardboard and goods made from these materials, not included in other classes; printed matter; book binding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks
FILING BASIS Section 1(b)
FILING BASIS Section 44(d)
FILING BASIS Section 44(e)
GOODS AND/OR SERVICES SECTION (016)(proposed)
INTERNATIONAL CLASS 016
TRACKED TEXT DESCRIPTION
Paper, cardboard and goods made from these materials, not included in other classes; Paper and cardboard; printed matter; book binding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials, namely, molds for modeling clays: paint brushes; artists' materials; typewriters; paint brushes; printed instructional and teaching material in the field of hairdressing, hair care, tattooing, hygiene and beauty care; typewriters and office requisites (except furniture); printers' type; instructional and teaching material (except apparatus); printing blocks; plastic materials for packaging (not included in other classes)
FINAL DESCRIPTION
Paper and cardboard; book binding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials, namely, molds for modeling clays: paint brushes; typewriters; printed instructional and teaching material in the field of hairdressing, hair care, tattooing, hygiene and beauty care; printers' type; printing blocks
FILING BASIS Section 1(b)
FILING BASIS Section 44(d)
       FOREIGN APPLICATION NUMBER 8611618
       FOREIGN APPLICATION COUNTRY European Community
       FOREIGN FILING DATE 10/13/2009
FILING BASIS Section 44(e)
       FOREIGN REGISTRATION NUMBER 8611618
       FOREIGN REGISTRATION
       COUNTRY
European Community
       FOREIGN REGISTRATION
       DATE
05/27/2010
       FOREIGN EXPIRATION DATE 10/13/2019
       STANDARD CHARACTERS
       OR EQUIVALENT
YES
GOODS AND/OR SERVICES SECTION (041)(current)
INTERNATIONAL CLASS 041
DESCRIPTION
Education; providing of training; entertainment; sporting and cultural activities; medical training services; training services relating to tattooing and cosmetic treatment and pigmentation services; consultation and advisory services relating to the aforesaid services
FILING BASIS Section 1(b)
FILING BASIS Section 44(d)
FILING BASIS Section 44(e)
GOODS AND/OR SERVICES SECTION (041)(proposed)
INTERNATIONAL CLASS 041
TRACKED TEXT DESCRIPTION
Education; Education namely, in the field of hair care, hair dressing, tattooing, hygiene and beauty care; providing of training; providing of training in the field of hair care, hair dressing, tattooing, hygiene and beauty care; entertainment; organizing community sporting and cultural activities; sporting and cultural activities; medical training services; training services related to tattooing and cosmetic treatment and pigmentation services; training services relating to tattooing and cosmetic treatment and pigmentation services; consultation and advisory services relating to the aforesaid services
FINAL DESCRIPTION
Education namely, in the field of hair care, hair dressing, tattooing, hygiene and beauty care; providing of training in the field of hair care, hair dressing, tattooing, hygiene and beauty care; organizing community sporting and cultural activities; medical training services; training services related to tattooing and cosmetic treatment and pigmentation services; consultation and advisory services relating to the aforesaid services
FILING BASIS Section 1(b)
FILING BASIS Section 44(d)
       FOREIGN APPLICATION NUMBER 8611618
       FOREIGN APPLICATION COUNTRY European Community
       FOREIGN FILING DATE 10/13/2009
FILING BASIS Section 44(e)
       FOREIGN REGISTRATION NUMBER 8611618
       FOREIGN REGISTRATION
       COUNTRY
European Community
       FOREIGN REGISTRATION
       DATE
05/27/2010
       FOREIGN EXPIRATION DATE 10/13/2019
       STANDARD CHARACTERS
       OR EQUIVALENT
YES
GOODS AND/OR SERVICES SECTION (044)(current)
INTERNATIONAL CLASS 044
DESCRIPTION
Medical services; hygienic and beauty care for human beings; cosmetic treatment services; cosmetic pigmentation services; consultancy and advisory services; all the aforesaid services relating to the scalp; veterinary services; hygienic and beauty care for animals; tattooing services; hair treatment services; consultancy and advisory services relating to veterinary services, hygienic and beauty care for animals, tattooing services and to hair treatment services
FILING BASIS Section 1(b)
FILING BASIS Section 44(d)
FILING BASIS Section 44(e)
GOODS AND/OR SERVICES SECTION (044)(proposed)
INTERNATIONAL CLASS 044
TRACKED TEXT DESCRIPTION
Medical services; Medical services related to the hair and scalp; hygienic and beauty care for human beings; hygienic and beauty care for human beings related to the hair scalp; cosmetic treatment services; cosmetic body care services related to the hair scalp; cosmetic pigmentation services; providing pigmentation-correction services, in the nature of laser therapy or the application of tattoos relating to the scalp; consultancy and advisory services; medical consultancy and advisory services relating to the hair and scalp; all the aforesaid services relating to the scalp; veterinary services; pet grooming, namely, hygienic and beauty care for animals; hygienic and beauty care for animals; tattooing services; hair treatment services; consultancy and advisory services relating to veterinary services, hygienic and beauty care for animals; consultancy and advisory services relating to veterinary services, hygienic and beauty care for animals, tattooing services and to hair treatment services; hair salon services, namely treatments to protect hair from effects of exposure to sunlight, heat, humidity and chlorinated water
FINAL DESCRIPTION
Medical services related to the hair and scalp; hygienic and beauty care for human beings related to the hair scalp; cosmetic body care services related to the hair scalp; providing pigmentation-correction services, in the nature of laser therapy or the application of tattoos relating to the scalp; medical consultancy and advisory services relating to the hair and scalp; veterinary services; pet grooming, namely, hygienic and beauty care for animals; tattooing services; hair treatment services; consultancy and advisory services relating to veterinary services, hygienic and beauty care for animals; hair salon services, namely treatments to protect hair from effects of exposure to sunlight, heat, humidity and chlorinated water
FILING BASIS Section 1(b)
FILING BASIS Section 44(d)
       FOREIGN APPLICATION NUMBER 8611618
       FOREIGN APPLICATION COUNTRY European Community
       FOREIGN FILING DATE 10/13/2009
FILING BASIS Section 44(e)
       FOREIGN REGISTRATION NUMBER 8611618
       FOREIGN REGISTRATION
       COUNTRY
European Community
       FOREIGN REGISTRATION
       DATE
05/27/2010
       FOREIGN EXPIRATION DATE 10/13/2019
       STANDARD CHARACTERS
       OR EQUIVALENT
YES
SIGNATURE SECTION
RESPONSE SIGNATURE /Everett E. Fruehling/
SIGNATORY'S NAME Everett E. Fruehling
SIGNATORY'S POSITION Attorney of Record, Washington State Bar Member
DATE SIGNED 01/21/2011
AUTHORIZED SIGNATORY YES
FILING INFORMATION SECTION
SUBMIT DATE Fri Jan 21 15:19:04 EST 2011
TEAS STAMP USPTO/ROA-XXX.XX.XXX.XX-2
0110121151904128437-85012
912-470bae638a832899dd6ab
5324b2d4d653cf-N/A-N/A-20
110121143913108057



PTO Form 1957 (Rev 9/2005)
OMB No. 0651-0050 (Exp. 04/30/2011)

Response to Office Action


To the Commissioner for Trademarks:

Application serial no. 85012912 has been amended as follows:

ARGUMENT(S)
In response to the substantive refusal(s), please note the following:

AMENDMENT

In response to the July 21, 2010 Office Action, please amend the above identified application as follows.

Please delete the present identification of goods and services and insert the following therefor:

International Class 8: Tattooing apparatus.

International Class 16:  Paper and cardboard; book binding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials, namely, molds for modeling clays: paint brushes; typewriters; printed instructional and teaching material in the field of hairdressing, hair care, tattooing, hygiene and beauty care; printers' type; printing blocks.


International Class 41:  Education namely, in the field of hair care, hair dressing, tattooing, hygiene and beauty care; providing of training in the field of hair care, hair dressing, tattooing, hygiene and beauty care; organizing community sporting and cultural activities; medical training services; training services related to tattooing and cosmetic treatment and pigmentation services; consultation and advisory services relating to the aforesaid services.

International Class 44: Medical services related to the hair and scalp; hygienic and beauty care for human beings related to the hair scalp; cosmetic body care services related to the hair scalp; providing pigmentation-correction services, in the nature of laser therapy or the application of tattoos relating to the scalp; medical consultancy and advisory services relating to the hair and scalp; veterinary services; pet grooming, namely, hygienic and beauty care for animals; tattooing services; hair treatment services; consultancy and advisory services relating to veterinary services, hygienic and beauty care for animals; hair salon services, namely treatments to protect hair from effects of exposure to sunlight, heat, humidity and chlorinated water.

RESPONSE

I. RESPONSE TO SECTION 2(D) REFUSAL TO REGISTER

            In the July 21, 2010, Office Action, The Examining Attorney refused registration of Applicant's mark, MHT, on the Principal Register under Trademark Act § 2(d) on the grounds that the mark, when used in connection with the goods in the application as filed, is likely to be confused with the following previously registered trademarks:

U.S. Trademark Registration No. 3017495, for MHT MEDICAL HIGH TECHNOLOGIES and Design, owned by  MHT S.P.A. Joint Stock Company Italy, for "Electromedical apparatus and instruments, namely, spectrophotometers for the image diagnostic in the dermatological, vascular and endoscopic field" in International Class 10.

U.S. Trademark Registration No. 2090449, for MHT MEDICAL HIGH TECHNOLOGIES and Design, owned by  MHT S.P.A. Corporation Italy, for "laboratory equipment for dentists and dental technicians, namely, spectrophotometers" in International Class 10.

            The Examining Attorney argues that the similarities among the marks and services create a likelihood of confusion among consumers.  Applicant respectfully requests that the Examining Attorney reconsider her refusal of registration in view of the amendment to the identification of goods and services and the information provided below.

II. THERE IS NO LIKELIHOOD OF CONFUSION BETWEEN THE MARKS

            A. There Is No Confusion As To The Goods and Services

            In the July 21, 2010 Office Action, the Examining Attorney stated that Applicant's identification of goods and services was so broad that she must assume that they are related to those of the cited Registrant. The Examining Attorney determined that consumers are likely to conclude that the goods and services are somehow related or emanate from the same source.  In view of the amendment to the identification of goods and services, Applicant respectfully asks the Examining Attorney to withdraw the refusal and submits the following arguments as stated below.

            At one time, the T.T.A.B. took the position that the use of identical or substantially identical marks on related items was likely to cause confusion in the trade as to source.  This, however, is no longer true, and any per se rule has been abandoned in favor of a case-by-case analysis of the particular facts and circumstances, and an understanding that it is imperative to consider the realities of the marketplace.  In re Quadram Corp., 228 U.S.P.Q. 863, 865 (T.T.A.B. 1985) (stating that "a per se rule relating to source confusion vis-à-vis computer hardware and software is simply too rigid and restrictive an approach and fails to consider the realities of the marketplace"); see also Natl. Rural Elec. Coop. Assoc. v. Suzlon Wind Entergy Corp., 78 U.S.P.Q. 2d 1881, 1886 (T.T.A.B. 2006) (no relationship between services in the field of rural electrification and wind turbine parts).

            In the present case, the particular goods upon which the cited marks are used are described as "electromedical apparatus and instruments, namely, spectrophotometers for the image diagnostic in the dermatological, vascular and endoscopic field" in International Class 10 and "laboratory equipment for dentists and dental technicians, namely, spectrophotometers" in International Class 10.  According to its website, www.MHT.it, Registrant does advanced research "in the optics field, with the goal to develop new technologies to be applied in the electro-medical field." See Exhbit B.  According the to the attached definition, the electro-medical field covers electrically operated diagnostic and other medical equipment.  See Exhibit A.  Specifically, Registrant designs and builds spectrophotometers for dental and dermatological uses.   See Exhbit B.  According to the attached definition, a spectrophotometer is "a device which measures the amount of ultraviolet light absorbed by a substance" and is a  "key instrument today in biomedical laboratories." See Exhibit A.

            In contrast, Applicant's mark is intended for use in connection with goods and services related to a male hair loss tattoo solution.  Specifically, Applicant provides goods and services related to cosmetic scalp pigmentation in classes 8, 16, 41, and 44.  Applicant's scalp pigmentation technique is an "effective, permanent and hassle-free hair loss solution" that is "internationally recognized and … widely regarded as being the best in the world."  See Exhibit C.  Applicant provides bald or balding men with a highly detailed scalp tattoo, which imitates a closely cropped haircut.  See Exhibit C.

            None of the goods identified in the cited registrations involve cosmetic scalp pigmentation services, tattoo apparatus, or medical services related to the scalp.   Therefore, the Applicant's goods and services do not include goods that are the same or closely related to those covered by the cited registrations, as submitted by the Examining Attorney.  Given the distinctions between the goods and services of the cited marks and the Applicant's mark, it is highly unlikely that the consumers would be confused between the cited Registrant and the Applicant as to the source of their respective goods and services. 

            B. The Channels of Trade Are Significantly Different

            With respect to channels of trade, courts have made it clear that there is usually no likelihood of confusion where the goods sold or the services performed to the trade and to the customers, respectfully, do not ultimately reach the same market of the same purchasers.  Windsor, Inc. v. Intravco Travel Centers, Inc., 25 U.S.P.Q. 2d 1111, 118 (S.D.N.Y. 1992).

           

            In the present situation, Applicant's goods are primarily used by professionals at specialized hair loss clinics in a network of providers overseen by Applicant.  Applicant's services are primarily sought out by men afflicted with hair loss.  Registrant's goods, in contrast, are not used in hair loss clinics.  Rather, they are used in biomedical and electro-medical research, dentistry practices, and dermatoligist practices.  See Exhibit B. Consequently, the channels of trade through which the goods and services travel to the market are significantly different and separate, and it is highly unlikely that a consumer of the goods and services of the type described in the cited registrations and the present application would be confused.

            C. The Relevant Purchasers of the Goods Would Not Be Confused

            As indicated above, the goods and services upon which Applicant's mark are used and the goods described in the cited registrations are significantly different.  The resulting relevant purchasers for each of the products are also substantially different.  In Registrant's case, the relevant purchasers are sophisticated biomedical and electro-medical research labs and institutions (see Exhibit B), while the relevant purchasers of Applicant's services are the average male consumer experiencing hair loss (see Exhibit C).

            Case law demonstrates that where the relevant buyer class is composed of professional or commercial purchasers, it is reasonable to set a higher standard of care than it is for consumers, because it is assumed that such professional buyers are less likely to be confused than the ordinary customer.  Oreck Corp. v. U.S. Floor Systems, Inc., 231 U.S.P.Q. 634 (5th Cir. 1986), reh'g denied, en banc, 808 F.2d 56 (5th Cir. 1986), cert. denied, 481 U.S. 1069 (1987).  The court in Oreck stated that "because these persons are buying for professional and institutional purposes… they are virtually certain to be informed, deliberate buyers… [T]his is not the sort of purchasing environment in which confusion flourishes."  Id. at 640.  In electronic Design & Sales, Inc. v. Electronic Data Systems Corp., 21 U.S.P.Q. 2d 1388 (Fed. Cir. 1992), the court focused on determining who is the relevant customer or purchaser.  In the Electronic Design case, Electronic Design, the applicant, sold battery chargers and power supplies under the mark EDS to manufacturers of products, including manufacturers of medical instruments and devices.  Electronic Data, the opposer, sold computer services under the EDS trademark in the medical, automotive, merchandising, communications, and other fields.  Id. at 1389.  The court in Electronic Design found that "[a]lthough the two parties conduct business not only in the same fields, but also with the same companies, the mere purchase of the goods and services of both parties by the same institution does not, by itself, establish similarity of trade channels or overlap of customers.  The likelihood of confusion must be shown to exist not in the purchasing institution, but in a customer or purchaser."  The court in Electronic Design went on to say "Even assuming, arguendo, that the Board was correct in finding sufficient relatedness of the goods and services, the relevant persons -- potential or actual purchasers-- are nevertheless mostly different, and in any event are sophisticated enough that the likelihood of confusion remains remote.  Id. at 1391-1392.

            The reasoning in the Oreck and Electronic Design cases applies equally well in Applicant's situation.  The relevant buyer class of the Registrant's goods are biomedical and electro-medical research professionals, dentists, and dermatologists. Spectrophotometers are highly advanced and expensive lab equipment.  These buyers are virtually certain to be highly informed and deliberate buyers in accordance with Oreck.  In contrast, the relevant buyer class of Applicant's services is composed of the average male consumer.  Cosmetic scalp pigmentation is a serious procedure which, if performed incorrectly, can have serious consequences. See Exhibit C. Applicant's services are high cost and high value.  Likewise, these individuals are virtually certain to be discerning and deliberate in their purchasing decisions for such services, in accordance with Oreck.  As in Electronic Design, the present situation presents minimal overlap in the likely class of the actual consumers or purchasers.  However, even assuming an overlap, the class of relevant consumers or purchasers consists of highly sophisticated and deliberate purchasers, and thus the likelihood of confusion remains remote.

III. PRIOR PENDING APPLICATIONS

            In the July 21, 2010 Office Action, the Examining Attorney enclosed information regarding three pending applications with filing dates that precede Applicant's filing date.  The three pending applications are as follows:

  • U.S. Application No. 77/547302 for MHT, owned by PJ Gothan Transportation Inc., for "clothing apparel, namely, shirts, pants, shorts and hats" in International Class 25.
  • U.S. Application No. 77/910228 for MHT SECURITIES & Design, owned by MHT Securities, L.P., for "investment advisory services; investment banking services" in International Class 36.
  • U.S. Application No. 77/910207 for MHT PARTNERS & Design, owned by MHT Securities, L.P., for "investment advisory services; investment banking services" in International Class 36.

            There is no danger of likelihood of confusion in view of Applicant's amendment to the identification of goods and services and the information provided above.  While Applicant acknowledges that the application for MHT PARTNERS has matured to registration, the significant differences between the goods and services specified in the above applications and Applicant's goods and services limits any potential confusion.  Consumers are highly unlikely to confuse investment services or clothing apparel with cosmetic scalp pigmentation services and related goods.  However, Applicant respectfully reserves the right to present further arguments on these cited applications should they mature to registration.

IV. DUAL BASIS

            Applicant intends to rely on Section 44(e), in addition to Section 1(b), as a basis for registration. Applicant has attached a copy to its foreign registration certificate to perfect the Section 44(e) basis for registration for Classes 8, 16, 41 and 44.

V. CONCLUSION

            Applicant respectfully requests that the Examining  Attorney reconsider and withdraw the refusal to register in view of the foregoing information and Applicant's amendments to the application.  If the Examining Attorney has any questions, she is invited to contact the undersigned Applicant's attorney directly.

EVIDENCE
Evidence in the nature of Exhibits A - C in support of Applicant's argument has been attached.
Original PDF file:
evi_2166414140-143913108_._Ex_A_Response_20110121.pdf
Converted PDF file(s) (4 pages)
Evidence-1
Evidence-2
Evidence-3
Evidence-4
Original PDF file:
evi_2166414140-143913108_._Ex_B_Response_20110121.pdf
Converted PDF file(s) (9 pages)
Evidence-1
Evidence-2
Evidence-3
Evidence-4
Evidence-5
Evidence-6
Evidence-7
Evidence-8
Evidence-9
Original PDF file:
evi_2166414140-143913108_._Ex_C_Response_20110121.pdf
Converted PDF file(s) (16 pages)
Evidence-1
Evidence-2
Evidence-3
Evidence-4
Evidence-5
Evidence-6
Evidence-7
Evidence-8
Evidence-9
Evidence-10
Evidence-11
Evidence-12
Evidence-13
Evidence-14
Evidence-15
Evidence-16

CLASSIFICATION AND LISTING OF GOODS/SERVICES
Applicant proposes to amend the following class of goods/services in the application:
Current: Class 008 for Tattooing apparatus and instruments
Original Filing Basis:
Filing Basis: Section 1(b), Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services as of the filing date of the application. (15 U.S.C. Section 1051(b)).

Filing Basis: Section 44(d), Priority based on foreign filing: Applicant has a bona fide intention to use the mark in commerce on or in connection with the identified goods and/or services, and asserts a claim of priority based on [European Community application number 8611618 filed 10/13/2009]. 15 U.S.C.Section 1126(d), as amended.

Filing Basis: Section 44(e), Based on Foreign Registration: Applicant has a bona fide intention to use the mark in commerce on or in connection with the identified goods and /or services, and submits a copy of [ European Community registration number __________ registered __________ with a renewal date of __________ and an expiration date of __________ ], and translation thereof, if appropriate. 15 U.S.C. Section 1126(e), as amended.

Proposed:
Tracked Text Description: Tattooing apparatus and instruments; Tattooing apparatus.Class 008 for Tattooing apparatus.
Filing Basis: Section 1(b), Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services as of the filing date of the application. (15 U.S.C. Section 1051(b)).

Filing Basis: Section 44(d), Priority based on foreign filing: Applicant has a bona fide intention to use the mark in commerce on or in connection with the identified goods and/or services, and asserts a claim of priority based on [European Community application number 8611618 filed 10/13/2009]. 15 U.S.C.Section 1126(d), as amended.

Filing Basis: Section 44(e), Based on Foreign Registration: Applicant has a bona fide intention to use the mark in commerce on or in connection with the identified goods and /or services, and submits a copy of [ European Community registration number 8611618 registered 05/27/2010 with a renewal date of __________ and an expiration date of 10/13/2019 ], and translation thereof, if appropriate. 15 U.S.C. Section 1126(e), as amended.
Original PDF file:
FRU0-2166414140-143913108_._41231_Certificate_of_Registration.pdf
Converted PDF file(s) (6 pages)
Foreign Registration-1
Foreign Registration-2
Foreign Registration-3
Foreign Registration-4
Foreign Registration-5
Foreign Registration-6

The foreign registration that is the basis of the U.S. application under §44(e) of the Trademark Act (15 U.S.C. §1126(e)) includes a claim of standard characters or the country of origin's standard character equivalent.

Applicant proposes to amend the following class of goods/services in the application:
Current: Class 016 for Paper, cardboard and goods made from these materials, not included in other classes; printed matter; book binding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks
Original Filing Basis:
Filing Basis: Section 1(b), Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services as of the filing date of the application. (15 U.S.C. Section 1051(b)).

Based on Foreign Application: Applicant has a bona fide intention to use the mark in commerce on or in connection with the identified goods and/or services, and will submit a copy of a foreign registration, and translation thereof, if appropriate. 15 U. S.C. Section 1126(d), as amended.

Filing Basis: Section 44(e), Based on Foreign Registration: Applicant has a bona fide intention to use the mark in commerce on or in connection with the identified goods and /or services, and submits a copy of [__________ registration number __________ registered __________ with a renewal date of __________ and an expiration date of __________ ], and translation thereof, if appropriate. 15 U.S.C. Section 1126(e), as amended.

Proposed:
Tracked Text Description: Paper, cardboard and goods made from these materials, not included in other classes; Paper and cardboard; printed matter; book binding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials, namely, molds for modeling clays: paint brushes; artists' materials; typewriters; paint brushes; printed instructional and teaching material in the field of hairdressing, hair care, tattooing, hygiene and beauty care; typewriters and office requisites (except furniture); printers' type; instructional and teaching material (except apparatus); printing blocks; plastic materials for packaging (not included in other classes)Class 016 for Paper and cardboard; book binding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials, namely, molds for modeling clays: paint brushes; typewriters; printed instructional and teaching material in the field of hairdressing, hair care, tattooing, hygiene and beauty care; printers' type; printing blocks
Filing Basis: Section 1(b), Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services as of the filing date of the application. (15 U.S.C. Section 1051(b)).

Filing Basis: Section 44(d), Priority based on foreign filing: Applicant has a bona fide intention to use the mark in commerce on or in connection with the identified goods and/or services, and asserts a claim of priority based on [European Community application number 8611618 filed 10/13/2009]. 15 U.S.C.Section 1126(d), as amended.

Filing Basis: Section 44(e), Based on Foreign Registration: Applicant has a bona fide intention to use the mark in commerce on or in connection with the identified goods and /or services, and will submit a copy of [ European Community registration number 8611618 registered 05/27/2010 with a renewal date of __________ and an expiration date of 10/13/2019 ], and translation thereof, if appropriate, before the application may proceed to registration. 15 U.S.C. Section 1126(e), as amended.

The foreign registration that is the basis of the U.S. application under §44(e) of the Trademark Act (15 U.S.C. §1126(e)) includes a claim of standard characters or the country of origin's standard character equivalent.

Applicant proposes to amend the following class of goods/services in the application:
Current: Class 041 for Education; providing of training; entertainment; sporting and cultural activities; medical training services; training services relating to tattooing and cosmetic treatment and pigmentation services; consultation and advisory services relating to the aforesaid services
Original Filing Basis:
Filing Basis: Section 1(b), Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services as of the filing date of the application. (15 U.S.C. Section 1051(b)).

Based on Foreign Application: Applicant has a bona fide intention to use the mark in commerce on or in connection with the identified goods and/or services, and will submit a copy of a foreign registration, and translation thereof, if appropriate. 15 U. S.C. Section 1126(d), as amended.

Filing Basis: Section 44(e), Based on Foreign Registration: Applicant has a bona fide intention to use the mark in commerce on or in connection with the identified goods and /or services, and submits a copy of [__________ registration number __________ registered __________ with a renewal date of __________ and an expiration date of __________ ], and translation thereof, if appropriate. 15 U.S.C. Section 1126(e), as amended.

Proposed:
Tracked Text Description: Education; Education namely, in the field of hair care, hair dressing, tattooing, hygiene and beauty care; providing of training; providing of training in the field of hair care, hair dressing, tattooing, hygiene and beauty care; entertainment; organizing community sporting and cultural activities; sporting and cultural activities; medical training services; training services related to tattooing and cosmetic treatment and pigmentation services; training services relating to tattooing and cosmetic treatment and pigmentation services; consultation and advisory services relating to the aforesaid servicesClass 041 for Education namely, in the field of hair care, hair dressing, tattooing, hygiene and beauty care; providing of training in the field of hair care, hair dressing, tattooing, hygiene and beauty care; organizing community sporting and cultural activities; medical training services; training services related to tattooing and cosmetic treatment and pigmentation services; consultation and advisory services relating to the aforesaid services
Filing Basis: Section 1(b), Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services as of the filing date of the application. (15 U.S.C. Section 1051(b)).

Filing Basis: Section 44(d), Priority based on foreign filing: Applicant has a bona fide intention to use the mark in commerce on or in connection with the identified goods and/or services, and asserts a claim of priority based on [European Community application number 8611618 filed 10/13/2009]. 15 U.S.C.Section 1126(d), as amended.

Filing Basis: Section 44(e), Based on Foreign Registration: Applicant has a bona fide intention to use the mark in commerce on or in connection with the identified goods and /or services, and will submit a copy of [ European Community registration number 8611618 registered 05/27/2010 with a renewal date of __________ and an expiration date of 10/13/2019 ], and translation thereof, if appropriate, before the application may proceed to registration. 15 U.S.C. Section 1126(e), as amended.

The foreign registration that is the basis of the U.S. application under §44(e) of the Trademark Act (15 U.S.C. §1126(e)) includes a claim of standard characters or the country of origin's standard character equivalent.

Applicant proposes to amend the following class of goods/services in the application:
Current: Class 044 for Medical services; hygienic and beauty care for human beings; cosmetic treatment services; cosmetic pigmentation services; consultancy and advisory services; all the aforesaid services relating to the scalp; veterinary services; hygienic and beauty care for animals; tattooing services; hair treatment services; consultancy and advisory services relating to veterinary services, hygienic and beauty care for animals, tattooing services and to hair treatment services
Original Filing Basis:
Filing Basis: Section 1(b), Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services as of the filing date of the application. (15 U.S.C. Section 1051(b)).

Based on Foreign Application: Applicant has a bona fide intention to use the mark in commerce on or in connection with the identified goods and/or services, and will submit a copy of a foreign registration, and translation thereof, if appropriate. 15 U. S.C. Section 1126(d), as amended.

Filing Basis: Section 44(e), Based on Foreign Registration: Applicant has a bona fide intention to use the mark in commerce on or in connection with the identified goods and /or services, and submits a copy of [__________ registration number __________ registered __________ with a renewal date of __________ and an expiration date of __________ ], and translation thereof, if appropriate. 15 U.S.C. Section 1126(e), as amended.

Proposed:
Tracked Text Description: Medical services; Medical services related to the hair and scalp; hygienic and beauty care for human beings; hygienic and beauty care for human beings related to the hair scalp; cosmetic treatment services; cosmetic body care services related to the hair scalp; cosmetic pigmentation services; providing pigmentation-correction services, in the nature of laser therapy or the application of tattoos relating to the scalp; consultancy and advisory services; medical consultancy and advisory services relating to the hair and scalp; all the aforesaid services relating to the scalp; veterinary services; pet grooming, namely, hygienic and beauty care for animals; hygienic and beauty care for animals; tattooing services; hair treatment services; consultancy and advisory services relating to veterinary services, hygienic and beauty care for animals; consultancy and advisory services relating to veterinary services, hygienic and beauty care for animals, tattooing services and to hair treatment services; hair salon services, namely treatments to protect hair from effects of exposure to sunlight, heat, humidity and chlorinated waterClass 044 for Medical services related to the hair and scalp; hygienic and beauty care for human beings related to the hair scalp; cosmetic body care services related to the hair scalp; providing pigmentation-correction services, in the nature of laser therapy or the application of tattoos relating to the scalp; medical consultancy and advisory services relating to the hair and scalp; veterinary services; pet grooming, namely, hygienic and beauty care for animals; tattooing services; hair treatment services; consultancy and advisory services relating to veterinary services, hygienic and beauty care for animals; hair salon services, namely treatments to protect hair from effects of exposure to sunlight, heat, humidity and chlorinated water
Filing Basis: Section 1(b), Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services as of the filing date of the application. (15 U.S.C. Section 1051(b)).

Filing Basis: Section 44(d), Priority based on foreign filing: Applicant has a bona fide intention to use the mark in commerce on or in connection with the identified goods and/or services, and asserts a claim of priority based on [European Community application number 8611618 filed 10/13/2009]. 15 U.S.C.Section 1126(d), as amended.

Filing Basis: Section 44(e), Based on Foreign Registration: Applicant has a bona fide intention to use the mark in commerce on or in connection with the identified goods and /or services, and will submit a copy of [ European Community registration number 8611618 registered 05/27/2010 with a renewal date of __________ and an expiration date of 10/13/2019 ], and translation thereof, if appropriate, before the application may proceed to registration. 15 U.S.C. Section 1126(e), as amended.

The foreign registration that is the basis of the U.S. application under §44(e) of the Trademark Act (15 U.S.C. §1126(e)) includes a claim of standard characters or the country of origin's standard character equivalent.

SIGNATURE(S)
Response Signature
Signature: /Everett E. Fruehling/     Date: 01/21/2011
Signatory's Name: Everett E. Fruehling
Signatory's Position: Attorney of Record, Washington State Bar Member

The signatory has confirmed that he/she is an attorney who is a member in good standing of the bar of the highest court of a U.S. state, which includes the District of Columbia, Puerto Rico, and other federal territories and possessions; and he/she is currently the applicant's attorney or an associate thereof; and to the best of his/her knowledge, if prior to his/her appointment another U.S. attorney or a Canadian attorney/agent not currently associated with his/her company/firm previously represented the applicant in this matter: (1) the applicant has filed or is concurrently filing a signed revocation of or substitute power of attorney with the USPTO; (2) the USPTO has granted the request of the prior representative to withdraw; (3) the applicant has filed a power of attorney appointing him/her in this matter; or (4) the applicant's appointed U.S. attorney or Canadian attorney/agent has filed a power of attorney appointing him/her as an associate attorney in this matter.

        
Serial Number: 85012912
Internet Transmission Date: Fri Jan 21 15:19:04 EST 2011
TEAS Stamp: USPTO/ROA-XXX.XX.XXX.XX-2011012115190412
8437-85012912-470bae638a832899dd6ab5324b
2d4d653cf-N/A-N/A-20110121143913108057


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