Application

DOLLAR GENERAL

Dollar General Corporation

Trademark/Service Mark Application, Principal Register

PTO Form 1478 (Rev 9/2006)
OMB No. 0651-0009 (Exp 12/31/2011)

Trademark/Service Mark Application, Principal Register

Serial Number: 85005306
Filing Date: 04/02/2010

The table below presents the data as entered.

Input Field
Entered
SERIAL NUMBER 85005306
MARK INFORMATION
*MARK \\TICRS\EXPORT10\IMAGEOUT 10\850\053\85005306\xml1\ APP0002.JPG
SPECIAL FORM YES
USPTO-GENERATED IMAGE NO
LITERAL ELEMENT DOLLAR GENERAL
COLOR MARK YES
COLOR(S) CLAIMED
(If applicable)
The color(s) yellow and black is/are claimed as a feature of the mark.
*DESCRIPTION OF THE MARK
(and Color Location, if applicable)
The mark consists of the words DOLLAR GENERAL in yellow letters on a black background.
PIXEL COUNT ACCEPTABLE YES
PIXEL COUNT 893 x 257
REGISTER Principal
APPLICANT INFORMATION
*OWNER OF MARK Dollar General Corporation
*STREET 100 Mission Ridge
*CITY Goodlettsville
*STATE
(Required for U.S. applicants)
Tennessee
*COUNTRY United States
*ZIP/POSTAL CODE
(Required for U.S. applicants only)
37072
LEGAL ENTITY INFORMATION
TYPE corporation
STATE/COUNTRY OF INCORPORATION Tennessee
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS 035 
*IDENTIFICATION Retail store services in the field of general merchandise
FILING BASIS SECTION 1(a)
       FIRST USE ANYWHERE DATE At least as early as 09/17/2009
       FIRST USE IN COMMERCE DATE At least as early as 09/17/2009
       SPECIMEN
       FILE NAME(S)
\\TICRS\EXPORT10\IMAGEOUT 10\850\053\85005306\xml1\ APP0003.JPG
       SPECIMEN DESCRIPTION store sign
ADDITIONAL STATEMENTS SECTION
PRIOR REGISTRATION(S) The applicant claims ownership of U.S. Registration Number(s) 3749448, 3159752, 3118060, and others.
ATTORNEY INFORMATION
NAME Daniele E. Bourgeois
ATTORNEY DOCKET NUMBER 20566.000019
FIRM NAME Troutman Sanders LLP
INTERNAL ADDRESS Bank of America Plaza, Suite 5200
STREET 600 Peachtree Street NE
CITY Atlanta
STATE Georgia
COUNTRY United States
ZIP/POSTAL CODE 30308-2216
PHONE 404-885-3406
FAX 404-962-6785
EMAIL ADDRESS trademarks@troutmansanders.com
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
OTHER APPOINTED ATTORNEY Michael D. Hobbs, Jr., Esq., F. Richard Rimer, Esq.., Ryan A. Schneider, Esq., and James E. Schutz, Esq., members of the bar of the State of Georgia; James A. Thomas, Esq. a member of the bar of the States of Georgia and North Carolina; Robert L. Brooke, Esq. and Nancyellen Keane, Esq., members of the bar of the Commonwealth of Virginia; and Karl M. Zielaznicki, Esq. a member of the bar of the States of New York and New Jersey
CORRESPONDENCE INFORMATION
NAME Daniele E. Bourgeois
FIRM NAME Troutman Sanders LLP
INTERNAL ADDRESS Bank of America Plaza, Suite 5200
STREET 600 Peachtree Street NE
CITY Atlanta
STATE Georgia
COUNTRY United States
ZIP/POSTAL CODE 30308-2216
PHONE 404-885-3406
FAX 404-962-6785
EMAIL ADDRESS trademarks@troutmansanders.com
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
FEE INFORMATION
NUMBER OF CLASSES 1
FEE PER CLASS 325
*TOTAL FEE DUE 325
*TOTAL FEE PAID 325
SIGNATURE INFORMATION
* SIGNATORY FILE \\TICRS\EXPORT10\IMAGEOUT10\850\053\85005306\xml1\APP0004.JPG
SIGNATORY'S NAME Lee R. Dickinson
SIGNATORY'S POSITION Senior Attorney



PTO Form 1478 (Rev 9/2006)
OMB No. 0651-0009 (Exp 12/31/2011)


Trademark/Service Mark Application, Principal Register

Serial Number: 85005306
Filing Date: 04/02/2010

To the Commissioner for Trademarks:

MARK: DOLLAR GENERAL (stylized and/or with design, see mark)

The literal element of the mark consists of DOLLAR GENERAL.
The color(s) yellow and black is/are claimed as a feature of the mark. The mark consists of the words DOLLAR GENERAL in yellow letters on a black background.
The applicant, Dollar General Corporation, a corporation of Tennessee, having an address of
      100 Mission Ridge
      Goodlettsville, Tennessee 37072
      United States
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 035:  Retail store services in the field of general merchandise

In International Class 035, the mark was first used at least as early as 09/17/2009, and first used in commerce at least as early as 09/17/2009, and is now in use in such commerce. The applicant is submitting one specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods and/or services, consisting of a(n) store sign.
Specimen File1


The applicant claims ownership of U.S. Registration Number(s) 3749448, 3159752, 3118060, and others.

The applicant's current Attorney Information:
Daniele E. Bourgeois and Michael D. Hobbs, Jr., Esq., F. Richard Rimer, Esq.., Ryan A. Schneider, Esq., and James E. Schutz, Esq., members of the bar of the State of Georgia; James A. Thomas, Esq. a member of the bar of the States of Georgia and North Carolina; Robert L. Brooke, Esq. and Nancyellen Keane, Esq., members of the bar of the Commonwealth of Virginia; and Karl M. Zielaznicki, Esq. a member of the bar of the States of New York and New Jersey of Troutman Sanders LLP

      Bank of America Plaza, Suite 5200
      600 Peachtree Street NE
      Atlanta, Georgia 30308-2216
      United States
The attorney docket/reference number is 20566.000019.

The applicant's current Correspondence Information:
      Daniele E. Bourgeois
      Troutman Sanders LLP
      Bank of America Plaza, Suite 5200
      600 Peachtree Street NE
      Atlanta, Georgia 30308-2216
      404-885-3406(phone)
      404-962-6785(fax)
      trademarks@troutmansanders.com (authorized)

A fee payment in the amount of $325 has been submitted with the application, representing payment for 1 class(es).

Declaration



Signatory's Signature: signatory file
Signatory's Name: Lee R. Dickinson
Signatory's Position: Senior Attorney



RAM Sale Number: 1629
RAM Accounting Date: 04/05/2010

Serial Number: 85005306
Internet Transmission Date: Fri Apr 02 15:51:29 EDT 2010
TEAS Stamp: USPTO/BAS-XX.XXX.XXX.X-20100402155129415
037-85005306-460cb6f3197cd7be9c4ad647edf
dd717a98-CC-1629-20100402153432770373

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