Response to Office Action

PRO-1

HIGHLINE AFTERMARKET, LLC

Response to Office Action

PTO Form 1957 (Rev 9/2005)
OMB No. 0651-0050 (Exp. 04/30/2011)

Response to Office Action


The table below presents the data as entered.

Input Field
Entered
SERIAL NUMBER 85002226
LAW OFFICE ASSIGNED LAW OFFICE 113
MARK SECTION (no change)
ARGUMENT(S)

RESPONSE TO OFFICE ACTION

 

SERIAL NUMBER:  85002226

MARK:  PRO-1

APPLICANT:  DYK AUTOMOTIVE, LLC

EXAMINER:  J. BRENDAN REGAN

LAW OFFICE:  113

 

            In the Office Action dated May 25, 2010, the above application was refused because of a likelihood of confusion with the mark in U.S. Registration No. 2379957 for PRO 1.  This mark is registered with respect to "engine parts, namely, cylinder heads for high performance motor vehicles" and was first used January 1, 1998.

 

As understood, Trademark Act Section 2(d) bars the registration of an applied-for mark that so resembles a registered mark that it is likely that a potential consumer would be confused or mistaken or deceived as to the source of the goods of the applicant and registrant.

 

In the present case, applicant first used its mark on May 2, 1983 and has continued to do so, in both printed and electronic media, to the present date.  It is also known that the registrant first used its mark in 1998.  Thus, counting from 1998 forward, the two marks have co-existed for over 12 years without any instance that a consumer has ever been confused or mistaken or deceived as to the source of the goods of the applicant and registrant. 

 

This lack of confusion has occurred despite applicant being America's largest independent parts supplier and applicant's long use of its mark on the Internet, in sales catalogs and in other printed literature available to the general public.  Furthermore, applicant's sales are not miniscule; they've easily exceeded a hundred thousand dollars each year for the past several years.  Additionally, because of the above sales and promotional activity, applicant's mark has been viewed by a great multitude of consumers.  Yet for over a decade the respective parties have used their respective marks without a single known instance of consumer confusion.  Based on the above, it is thus not believed that consumers are likely to be confused, mistaken or deceived as stated in the Trademark Act and hence applicant's mark should be allowed.

 

The reason for this lack of confusion for over 12 years is due to the fact that applicant's goods and registrant's goods travel in different channels of trade in the automotive industry.  The respective goods are not similar and they are purchased by different consumer groups.  This is most readily evident by contrasting applicant's goods (engine timing and fan belts along with heater, power steering and fuel hoses) with registrant's goods (cylinder heads for high performance motor vehicles).  For example, applicant's goods are flexible or pliable while registrant's goods are solid and metallic.  Applicant's goods are relatively easy to install and hence are sold into the do-it-yourself market; registrant's goods are considerably harder to install and require a specialists with a high degree of skill and talent to do so.  Applicant's goods can be used on all types of engines whereas registrant's goods are for use only with respect to high performance vehicles.  Applicant's goods are regularly available and carried in-stock whereas registrant's goods often require special ordering and handling.  Applicant's goods can be installed at home or in a garage with common tools whereas registrant's goods require a mechanic with special tools for installation.  Applicant's goods are installed outside the engine while registrant's goods are installed inside the engine.  Applicant's goods are used on already assembled engines whereas registrant's goods are used to assemble the engine in the first place.  Applicant's goods are sold into to the mass or general market whereas registrant's goods are sold into the special high performance market.  For at least these reasons, different consumer groups encounter and/or purchase these products and as a result the respective goods travel in different channels of trade.  The long period of usage of the respective marks by the respective owners with no instance of confusion should be sufficient proof that there are indeed clear distinctions between these products and their respective purchasers.

 

There was also a stated concern about protecting the registrant from adverse commercial impact due to the use of a similar mark by a newcomer.  However, based on dates of use, the registrant is the newcomer, not applicant.  The registrant's date of first use is 1998 whereas applicant began using its mark 15 years earlier in 1983.  Additionally, and as stated above, the two marks have been used in their respective channels of trade for well over 12 years (i.e. since 1998) with no known adverse commercial impact.  Based on this history, it is believed that applicant's and registrant's marks can continue to be used as they have since the two marks are used in different markets and are viewed by different consumer groups.  Consequently, this stated concern is unfounded.

 

In light of the above and especially in view of applicant being the largest independent parts supplier in the U.S., the hundreds of thousands of dollars in applicant's sales, and applicant's promotion of its mark all these years in print and via the Internet, it is now hoped that the Examiner will reconsider the reasons provided for initially rejecting this application and will instead permit this application to proceed to allowance.

 

Before doing so, however, applicant would like to take this opportunity to revise the identification of goods as recommended in this office action.

 

Regarding Class 7, applicant would like to thank the examiner for the suggestion and accepts the recommendation that this identification be changed to "automotive engine timing and fan belts".  This will be done at the appropriate location in electronic response to the office action that is being filed.

 

Regarding the identification of the goods 'hoses', applicant is unsure whether such goods are properly classified in Class 12 or in Class 17.  A more accurate identification of these goods is "heater, power steering, fuel injection and fuel line hoses".  The second page of the submitted specimen displays these products.  Because they are intended for use in automobiles which is a land vehicle, Class 12 would seem appropriate.  On the other hand, because these products are flexible in nature, an argument can also be made that they belong in Class 17.  While I will defer to the examiner's greater understanding of the distinctions between the two classes, I suspect that Class 12 might be the proper class for these products since they are intended for use in vehicles.  This is based on the fact that windshield wiper blades and fuel lines for vehicles, both of which are likewise flexible, are properly classified in Class 12. 

 

For this reason, the applicant will identify its 'hose' goods as "automotive heater, power steering, fuel injection and fuel line hoses" in Class 12.  Applicant will also pay an additional fee for this additional class and will submit an additional specimen as required.  Again, this will be done at the appropriate location in the electronic response to the office action.

 

Applicant is also submitting a substitute specimen as requested. The substitute specimen will be added to the electronic response to the office action.

 

If there are any questions or outstanding issues that have not been addressed, it is respectfully requested that the examiner contact me to resolve these issues.

 

Michael L. Hoelter

Attorney for Applicant

DYK AUTOMOTIVE, LLC

GOODS AND/OR SERVICES SECTION (012)(class deleted)
INTERNATIONAL CLASS 012
DESCRIPTION Automotive hoses and belts
FILING BASIS Section 1(a)
        FIRST USE ANYWHERE DATE At least as early as 05/02/1983
        FIRST USE IN COMMERCE DATE At least as early as 05/02/1983
GOODS AND/OR SERVICES SECTION (007)(class added)Original Class (012)
INTERNATIONAL CLASS 007
DESCRIPTION Automotive engine timing and fan belts
FILING BASIS Section 1(a)
        FIRST USE ANYWHERE DATE At least as early as 05/02/1983
        FIRST USE IN COMMERCE DATE At least as early as 05/02/1983
       STATEMENT TYPE "The substitute (or new, if appropriate) specimen(s) was/were in use in commerce at least as early as the filing date of the application"[for an application based on Section 1(a), Use in Commerce] OR "The substitute (or new, if appropriate) specimen(s) was/were in use in commerce prior either to the filing of the Amendment to Allege Use or expiration of the filing deadline for filing a Statement of Use" [for an application based on Section 1(b) Intent-to-Use].
       SPECIMEN
       FILE NAME(S)
\\TICRS\EXPORT10\IMAGEOUT 10\850\022\85002226\xml5\ ROA0002.JPG
       SPECIMEN DESCRIPTION A scanned page from a catalog.
GOODS AND/OR SERVICES SECTION (012)(class added)
INTERNATIONAL CLASS 012
DESCRIPTION
Automotive heater, power steering, fuel injection and fuel line hoses.
FILING BASIS Section 1(a)
        FIRST USE ANYWHERE DATE At least as early as 05/02/1983
        FIRST USE IN COMMERCE DATE At least as early as 05/02/1983
       STATEMENT TYPE "The substitute (or new, if appropriate) specimen(s) was/were in use in commerce at least as early as the filing date of the application"[for an application based on Section 1(a), Use in Commerce] OR "The substitute (or new, if appropriate) specimen(s) was/were in use in commerce prior either to the filing of the Amendment to Allege Use or expiration of the filing deadline for filing a Statement of Use" [for an application based on Section 1(b) Intent-to-Use].
       SPECIMEN
       FILE NAME(S)
\\TICRS\EXPORT10\IMAGEOUT 10\850\022\85002226\xml5\ ROA0003.JPG
       SPECIMEN DESCRIPTION A scanned page from a catalog.
PAYMENT SECTION
NUMBER OF CLASSES 1
FEE PER CLASS 325
TOTAL FEES DUE 325
SIGNATURE SECTION
DECLARATION SIGNATURE /Michael L. Hoelter/
SIGNATORY'S NAME Michael L. Hoelter
SIGNATORY'S POSITION Attorney of record, Tennessee bar member.
DATE SIGNED 06/29/2010
RESPONSE SIGNATURE /Michael L. Hoelter/
SIGNATORY'S NAME Michael L. Hoelter
SIGNATORY'S POSITION Attorney of record, Tennessee bar member.
DATE SIGNED 06/29/2010
AUTHORIZED SIGNATORY YES
FILING INFORMATION SECTION
SUBMIT DATE Tue Jun 29 17:17:53 EDT 2010
TEAS STAMP USPTO/ROA-XX.XXX.XXX.XXX-
20100629171753921211-8500
2226-460e4a591a55435ebf72
4c6bb88a5b4058-CC-16494-2
0100629155910954940



PTO Form 1957 (Rev 9/2005)
OMB No. 0651-0050 (Exp. 04/30/2011)

Response to Office Action


To the Commissioner for Trademarks:

Application serial no. 85002226 has been amended as follows:

ARGUMENT(S)
In response to the substantive refusal(s), please note the following:

RESPONSE TO OFFICE ACTION

 

SERIAL NUMBER:  85002226

MARK:  PRO-1

APPLICANT:  DYK AUTOMOTIVE, LLC

EXAMINER:  J. BRENDAN REGAN

LAW OFFICE:  113

 

            In the Office Action dated May 25, 2010, the above application was refused because of a likelihood of confusion with the mark in U.S. Registration No. 2379957 for PRO 1.  This mark is registered with respect to "engine parts, namely, cylinder heads for high performance motor vehicles" and was first used January 1, 1998.

 

As understood, Trademark Act Section 2(d) bars the registration of an applied-for mark that so resembles a registered mark that it is likely that a potential consumer would be confused or mistaken or deceived as to the source of the goods of the applicant and registrant.

 

In the present case, applicant first used its mark on May 2, 1983 and has continued to do so, in both printed and electronic media, to the present date.  It is also known that the registrant first used its mark in 1998.  Thus, counting from 1998 forward, the two marks have co-existed for over 12 years without any instance that a consumer has ever been confused or mistaken or deceived as to the source of the goods of the applicant and registrant. 

 

This lack of confusion has occurred despite applicant being America's largest independent parts supplier and applicant's long use of its mark on the Internet, in sales catalogs and in other printed literature available to the general public.  Furthermore, applicant's sales are not miniscule; they've easily exceeded a hundred thousand dollars each year for the past several years.  Additionally, because of the above sales and promotional activity, applicant's mark has been viewed by a great multitude of consumers.  Yet for over a decade the respective parties have used their respective marks without a single known instance of consumer confusion.  Based on the above, it is thus not believed that consumers are likely to be confused, mistaken or deceived as stated in the Trademark Act and hence applicant's mark should be allowed.

 

The reason for this lack of confusion for over 12 years is due to the fact that applicant's goods and registrant's goods travel in different channels of trade in the automotive industry.  The respective goods are not similar and they are purchased by different consumer groups.  This is most readily evident by contrasting applicant's goods (engine timing and fan belts along with heater, power steering and fuel hoses) with registrant's goods (cylinder heads for high performance motor vehicles).  For example, applicant's goods are flexible or pliable while registrant's goods are solid and metallic.  Applicant's goods are relatively easy to install and hence are sold into the do-it-yourself market; registrant's goods are considerably harder to install and require a specialists with a high degree of skill and talent to do so.  Applicant's goods can be used on all types of engines whereas registrant's goods are for use only with respect to high performance vehicles.  Applicant's goods are regularly available and carried in-stock whereas registrant's goods often require special ordering and handling.  Applicant's goods can be installed at home or in a garage with common tools whereas registrant's goods require a mechanic with special tools for installation.  Applicant's goods are installed outside the engine while registrant's goods are installed inside the engine.  Applicant's goods are used on already assembled engines whereas registrant's goods are used to assemble the engine in the first place.  Applicant's goods are sold into to the mass or general market whereas registrant's goods are sold into the special high performance market.  For at least these reasons, different consumer groups encounter and/or purchase these products and as a result the respective goods travel in different channels of trade.  The long period of usage of the respective marks by the respective owners with no instance of confusion should be sufficient proof that there are indeed clear distinctions between these products and their respective purchasers.

 

There was also a stated concern about protecting the registrant from adverse commercial impact due to the use of a similar mark by a newcomer.  However, based on dates of use, the registrant is the newcomer, not applicant.  The registrant's date of first use is 1998 whereas applicant began using its mark 15 years earlier in 1983.  Additionally, and as stated above, the two marks have been used in their respective channels of trade for well over 12 years (i.e. since 1998) with no known adverse commercial impact.  Based on this history, it is believed that applicant's and registrant's marks can continue to be used as they have since the two marks are used in different markets and are viewed by different consumer groups.  Consequently, this stated concern is unfounded.

 

In light of the above and especially in view of applicant being the largest independent parts supplier in the U.S., the hundreds of thousands of dollars in applicant's sales, and applicant's promotion of its mark all these years in print and via the Internet, it is now hoped that the Examiner will reconsider the reasons provided for initially rejecting this application and will instead permit this application to proceed to allowance.

 

Before doing so, however, applicant would like to take this opportunity to revise the identification of goods as recommended in this office action.

 

Regarding Class 7, applicant would like to thank the examiner for the suggestion and accepts the recommendation that this identification be changed to "automotive engine timing and fan belts".  This will be done at the appropriate location in electronic response to the office action that is being filed.

 

Regarding the identification of the goods 'hoses', applicant is unsure whether such goods are properly classified in Class 12 or in Class 17.  A more accurate identification of these goods is "heater, power steering, fuel injection and fuel line hoses".  The second page of the submitted specimen displays these products.  Because they are intended for use in automobiles which is a land vehicle, Class 12 would seem appropriate.  On the other hand, because these products are flexible in nature, an argument can also be made that they belong in Class 17.  While I will defer to the examiner's greater understanding of the distinctions between the two classes, I suspect that Class 12 might be the proper class for these products since they are intended for use in vehicles.  This is based on the fact that windshield wiper blades and fuel lines for vehicles, both of which are likewise flexible, are properly classified in Class 12. 

 

For this reason, the applicant will identify its 'hose' goods as "automotive heater, power steering, fuel injection and fuel line hoses" in Class 12.  Applicant will also pay an additional fee for this additional class and will submit an additional specimen as required.  Again, this will be done at the appropriate location in the electronic response to the office action.

 

Applicant is also submitting a substitute specimen as requested. The substitute specimen will be added to the electronic response to the office action.

 

If there are any questions or outstanding issues that have not been addressed, it is respectfully requested that the examiner contact me to resolve these issues.

 

Michael L. Hoelter

Attorney for Applicant

DYK AUTOMOTIVE, LLC



CLASSIFICATION AND LISTING OF GOODS/SERVICES
Applicant hereby deletes the following class of goods/services from the application.
Class 012 for Automotive hoses and belts

Applicant hereby adds the following class of goods/services to the application:
New: Class 007 (Original Class: 012 ) for Automotive engine timing and fan belts
Filing Basis: Section 1(a), Use in Commerce: The applicant is using the mark in commerce, or the applicant's related company or licensee is using the mark in commerce, on or in connection with the identified goods and/or services. 15 U.S.C. Section 1051(a), as amended. The mark was first used at least as early as 05/02/1983 and first used in commerce at least as early as 05/02/1983, and is now in use in such commerce.
Applicant hereby submits a specimen for Class 007. The specimen(s) submitted consists of A scanned page from a catalog..
"The substitute (or new, if appropriate) specimen(s) was/were in use in commerce at least as early as the filing date of the application"[for an application based on Section 1(a), Use in Commerce] OR "The substitute (or new, if appropriate) specimen(s) was/were in use in commerce prior either to the filing of the Amendment to Allege Use or expiration of the filing deadline for filing a Statement of Use" [for an application based on Section 1(b) Intent-to-Use].
Specimen File1

Applicant hereby adds the following class of goods/services to the application:
New: Class 012 for Automotive heater, power steering, fuel injection and fuel line hoses.
Filing Basis: Section 1(a), Use in Commerce: The applicant is using the mark in commerce, or the applicant's related company or licensee is using the mark in commerce, on or in connection with the identified goods and/or services. 15 U.S.C. Section 1051(a), as amended. The mark was first used at least as early as 05/02/1983 and first used in commerce at least as early as 05/02/1983, and is now in use in such commerce.
Applicant hereby submits a specimen for Class 012. The specimen(s) submitted consists of A scanned page from a catalog..
"The substitute (or new, if appropriate) specimen(s) was/were in use in commerce at least as early as the filing date of the application"[for an application based on Section 1(a), Use in Commerce] OR "The substitute (or new, if appropriate) specimen(s) was/were in use in commerce prior either to the filing of the Amendment to Allege Use or expiration of the filing deadline for filing a Statement of Use" [for an application based on Section 1(b) Intent-to-Use].
Specimen File1

FEE(S)
Fee(s) in the amount of $325 is being submitted.

SIGNATURE(S)
Declaration Signature
If the applicant is seeking registration under Section 1(b) and/or Section 44 of the Trademark Act, the applicant has had a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services as of the filing date of the application. 37 C.F.R. Secs. 2.34(a)(2)(i); 2.34 (a)(3)(i); and 2.34(a)(4)(ii); and/or the applicant has had a bona fide intention to exercise legitimate control over the use of the mark in commerce by its members. 37 C.F. R. Sec. 2.44. If the applicant is seeking registration under Section 1(a) of the Trademark Act, the mark was in use in commerce on or in connection with the goods and/or services listed in the application as of the application filing date or as of the date of any submitted allegation of use. 37 C.F.R. Secs. 2.34(a)(1)(i); and/or the applicant has exercised legitimate control over the use of the mark in commerce by its members. 37 C.F.R. Sec. 244. The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C. Section1001, and that such willful false statements may jeopardize the validity of the application or any resulting registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section1051(b), he/she believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; that if the original application was submitted unsigned, that all statements in the original application and this submission made of the declaration signer's knowledge are true; and all statements in the original application and this submission made on information and belief are believed to be true.

Signature: /Michael L. Hoelter/      Date: 06/29/2010
Signatory's Name: Michael L. Hoelter
Signatory's Position: Attorney of record, Tennessee bar member.

Response Signature
Signature: /Michael L. Hoelter/     Date: 06/29/2010
Signatory's Name: Michael L. Hoelter
Signatory's Position: Attorney of record, Tennessee bar member.

The signatory has confirmed that he/she is an attorney who is a member in good standing of the bar of the highest court of a U.S. state, which includes the District of Columbia, Puerto Rico, and other federal territories and possessions; and he/she is currently the applicant's attorney or an associate thereof; and to the best of his/her knowledge, if prior to his/her appointment another U.S. attorney or a Canadian attorney/agent not currently associated with his/her company/firm previously represented the applicant in this matter: (1) the applicant has filed or is concurrently filing a signed revocation of or substitute power of attorney with the USPTO; (2) the USPTO has granted the request of the prior representative to withdraw; (3) the applicant has filed a power of attorney appointing him/her in this matter; or (4) the applicant's appointed U.S. attorney or Canadian attorney/agent has filed a power of attorney appointing him/her as an associate attorney in this matter.

        
RAM Sale Number: 16494
RAM Accounting Date: 06/30/2010
        
Serial Number: 85002226
Internet Transmission Date: Tue Jun 29 17:17:53 EDT 2010
TEAS Stamp: USPTO/ROA-XX.XXX.XXX.XXX-201006291717539
21211-85002226-460e4a591a55435ebf724c6bb
88a5b4058-CC-16494-20100629155910954940


Response to Office Action [image/jpeg]

Response to Office Action [image/jpeg]

Response to Office Action [image/jpeg]


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