Application

PTO Form 1478 (Rev 6/2005)

OMB No. 0651-0009 (Exp xx/xx/xxxx)

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PTO Form 1478 (Rev 6/2005)

OMB No. 0651-0009 (Exp xx/xx/xxxx)

Trademark/Service Mark Application, Principal Register

Serial Number: 78346889
Filing Date: 12/31/2003

To the Commissioner for Trademarks:

MARK: (Standard Characters, see mark)

The mark consists of standard characters, without claim to any particular font, style, size, or color.

The literal element of the mark consists of STYLE IT UP.

The applicant, Beauty Holding Company, Inc., a corporation of Delaware, residing at 25 Church Street, Hamilton, None, Bermuda, HM12, requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended.

Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).

       International Class 003: Hair care preparations.
       International Class 026: Hats, caps and scarves used in connection with hair care preparations.

The applicant hereby appoints Patricia M. DeSimone, Alberto-Culver Company 2525 Armitage Avenue, Melrose Park, IL, USA 60160 as applicant's representative upon whom notice or process in the proceedings affecting the mark may be served.

A fee payment in the amount of $670 will be submitted with the application, representing payment for 2 class(es).

Declaration

The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and the like, may jeopardize the validity of the application or any resulting registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section 1051(b), he/she believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and that all statements made on information and belief are believed to be true.



Signature: /LJM/   Date: 12/31/2003
Signatory's Name: Lisa J. Marshall
Signatory's Position: President


Mailing Address:
     Patricia M. DeSimone
     Alberto-Culver Company 2525 Armitage Avenue
     Melrose Park, IL 60160

RAM Sale Number: 633
RAM Accounting Date: 12/31/2003

Serial Number: 78346889
Internet Transmission Date: Wed Dec 31 11:53:36 EST 2003
TEAS Stamp: USPTO/BAS-XXXXXXXXXX-2003123111533611509
0-78346889-20017962cf58370ff1d38acfb1066
7cf85e-DA-633-20031230184204434611