TEAS Plus New Application

PTO Form 1478 (Rev 6/2005)

OMB No. 0651-0009 (Exp xx/xx/xxxx)

---

PTO Form 1478 (Rev 6/2005)

OMB No. 0651-0009 (Exp xx/xx/xxxx)

Trademark/Service Mark Application, Principal Register

TEAS Plus Application

Serial Number: 78882247

Filing Date: 05/12/2006

To the Commissioner for Trademarks:
MARK: COLGATE MAX FRESH (stylized and/or with design, see mark)

The literal element of the mark consists of COLGATE MAX FRESH. The mark consists of the word COLGATE in a chevron to the left of the words MAX FRESH, from which small squares emanate and below which appears an illustration of a toothpaste design containing squares within the design. A ribbon partially encircles the words MAX FRESH and rays emanate from the words MAX FRESH...
The applicant, Colgate-Palmolive Company, a corporation of Delaware, residing at Trademark Department, 300 Park Avenue, New York, New York, United States, 10022, requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended.

For specific filing basis information for each item, you must view the display within the Input Table.
       International Class 003:  Dentifrices

If the applicant is filing under Section 1(b), intent to use, the applicant declares that it has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. 15 U.S.C. Section 1051(b), as amended.

If the applicant is filing under Section 1(a), actual use in commerce, the applicant declares that it is using the mark in commerce, or the applicant's related company or licensee is using the mark in commerce, on or in connection with the identified goods and/or services. 15 U.S.C. Section 1051(a), as amended.

If the applicant is filing under Section 44(d), priority based on foreign application, the applicant declares that it has a bona fide intention to use the mark in commerce on or in connection with the identified goods and/or services, and asserts a claim of priority based on a specified foreign application(s). 15 U.S.C. Section 1126(d), as amended.

If the applicant is filing under Section 44(e), foreign registration, the applicant declares that it has a bona fide intention to use the mark in commerce on or in connection with the identified goods and/or services, and submits a copy of the supporting foreign registration(s), and translation thereof, if appropriate. 15 U. S.C. Section 1126(e), as amended.


The applicant claims ownership of U.S. Registration Number(s) 0057034, 0060595, 0427475, and others.

Any gray appearing in the mark is for shading purposes only. The mark is in black and white.

The applicant hereby appoints Anita K. Yeung and Michael J. Smith, Felicia Traub, Amanda Samuel of Colgate-Palmolive Company, Trademark Department, 300 Park Avenue, New York, New York, United States, 10022 to submit this application on behalf of the applicant. The attorney docket/reference number is Oral Care.

The USPTO is authorized to communicate with the applicant or its representative at the following email address: anita_yeung@colpal.com.

A fee payment in the amount of $275 will be submitted with the application, representing payment for 1 class(es).

Declaration

The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and the like, may jeopardize the validity of the application or any resulting registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section 1051(b), he/she believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and that all statements made on information and belief are believed to be true.


Signature: /ANITAKYEUNG/   Date: 05/12/2006
Signatory's Name: Anita K. Yeung
Signatory's Position: Assistant General Counsel Trademark & Copyright
Mailing Address:
     Anita K. Yeung
     Trademark Department
     300 Park Avenue
     New York, New York 10022

RAM Sale Number: 1303
RAM Accounting Date: 05/12/2006

Serial Number: 78882247
Internet Transmission Date: Fri May 12 12:09:57 EDT 2006
TEAS Stamp: USPTO/FTK-XXX.XXX.XXX.XXX-20060512120957
856171-78882247-3321789a1dee42065207f575
2de7b8d8897-DA-1303-20060512115232911971