TEAS Plus New Application

PTO Form 1478 (Rev 6/2005)

OMB No. 0651-0009 (Exp xx/xx/xxxx)

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PTO Form 1478 (Rev 6/2005)

OMB No. 0651-0009 (Exp xx/xx/xxxx)

Trademark/Service Mark Application, Principal Register

TEAS Plus Application

Serial Number: 78866015

Filing Date: 04/20/2006

To the Commissioner for Trademarks:
MARK: TURN ON THE BEST (Standard Characters, see mark)
The literal element of the mark consists of TURN ON THE BEST. The mark consists of standard characters, without claim to any particular font, style, size, or color.

The applicant, DIRECTV, Inc., a corporation of California, residing at 2230 East Imperial Highway, El Segundo, California, United States, 90245, requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended.

For specific filing basis information for each item, you must view the display within the Input Table.
       International Class 009:  Antennas; Antennas for wireless communications apparatus; Apparatus for recording, transmission or reproduction of sound and images; Audiovisual receivers; Battery chargers; Battery packs; Cables for electrical and optical signal transmission systems; Cables for electrical or optical signal transmission; Coaxial cables; Computer game software; Computer software for communicating with users of hand-held computers; Decoder software; Downloadable films and tv programs provided via a video-on-demand; Electrical cells and batteries; Electronic combiners for connecting antennas and receivers; Electronic game software for handheld electronic devices; Handheld computers; Integrated circuit modules; Laptop carrying cases; Laptop computers; Multiplexers; Receivers for satellites; Remote controls for set-top box.; Satellite and microwave communications apparatus to transmit communications from a vehicle to another vehicle, or from a vehicle to a satellite; Satellite dishes; Satellite dishes for satellite transmissions; Satellite receivers; Set-top boxes; Specialty holster for carrying hand held computer units.; Telecommunication cables; Telecommunications transmitters; Television antennas; Television decoder; Video projectors; Video transmission apparatus

If the applicant is filing under Section 1(b), intent to use, the applicant declares that it has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. 15 U.S.C. Section 1051(b), as amended.

If the applicant is filing under Section 1(a), actual use in commerce, the applicant declares that it is using the mark in commerce, or the applicant's related company or licensee is using the mark in commerce, on or in connection with the identified goods and/or services. 15 U.S.C. Section 1051(a), as amended.

If the applicant is filing under Section 44(d), priority based on foreign application, the applicant declares that it has a bona fide intention to use the mark in commerce on or in connection with the identified goods and/or services, and asserts a claim of priority based on a specified foreign application(s). 15 U.S.C. Section 1126(d), as amended.

If the applicant is filing under Section 44(e), foreign registration, the applicant declares that it has a bona fide intention to use the mark in commerce on or in connection with the identified goods and/or services, and submits a copy of the supporting foreign registration(s), and translation thereof, if appropriate. 15 U. S.C. Section 1126(e), as amended.

The applicant hereby appoints Takehiko Suzuki, 2230 East Imperial Highway, El Segundo, California, United States, 90245 to submit this application on behalf of the applicant.

The USPTO is authorized to communicate with the applicant or its representative at the following email address: tsuzuki@directv.com.

A fee payment in the amount of $275 will be submitted with the application, representing payment for 1 class(es).

Declaration

The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and the like, may jeopardize the validity of the application or any resulting registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section 1051(b), he/she believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and that all statements made on information and belief are believed to be true.


Signature: /TSuzuki/   Date: 04/20/2006
Signatory's Name: Takehiko Suzuki
Signatory's Position: Attorney
Mailing Address:
     Takehiko Suzuki
     2230 East Imperial Highway
     El Segundo, California 90245

RAM Sale Number: 338
RAM Accounting Date: 04/21/2006

Serial Number: 78866015
Internet Transmission Date: Thu Apr 20 16:47:35 EDT 2006
TEAS Stamp: USPTO/FTK-XXX.XX.XX.X-200604201647357760
51-78866015-300daec9894f5985d5a678f7ded8
38c6d7b-CC-338-20060420163059577606