Application

PTO Form 1478 (Rev 6/2005)

OMB No. 0651-0009 (Exp xx/xx/xxxx)

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PTO Form 1478 (Rev 6/2005)

OMB No. 0651-0009 (Exp xx/xx/xxxx)

Trademark/Service Mark Application, Principal Register

Serial Number: 78771282
Filing Date: 12/12/2005

To the Commissioner for Trademarks:

MARK: (Standard Characters, see mark)

The mark consists of standard characters, without claim to any particular font, style, size, or color.

The literal element of the mark consists of ESTEEM.

The applicant, BSH Home Appliances Corporation, a corporation of Delaware, residing at 5551 McFadden Avenue, Huntington Beach, California, United States, 92649, requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended.

Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).

       International Class 011: Household and kitchen machines and equipment, namely, heating, steam producing, and cooking devices, namely, cooking, baking, frying, grilling, toasting, thawing, and hot-keeping apparatus, namely, domestic cooking ovens, electric and gas ranges, convection ranges, cooktops; parts of all aforementioned goods in Class 11.

The applicant hereby appoints Russell W. Warnock and Craig J. Loest and John T. Winburn of BSH Home Appliances Corporation, 100 Bosch Blvd., New Bern, North Carolina, United States, 28562 to submit this application on behalf of the applicant. The attorney docket/reference number is 2005W02522US.

The USPTO is authorized to communicate with the applicant or its representative at the following email address: russ.warnock@bshg.com.

A fee payment in the amount of $325 will be submitted with the application, representing payment for 1 class(es).

Declaration

The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and the like, may jeopardize the validity of the application or any resulting registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section 1051(b), he/she believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and that all statements made on information and belief are believed to be true.



Signature: /Russell W. Warnock/   Date: 12/12/2005
Signatory's Name: Russell W. Warnock
Signatory's Position: Senior IP Counsel


Mailing Address:
     Russell W. Warnock
     100 Bosch Blvd.
     New Bern, North Carolina 28562

RAM Sale Number: 1607
RAM Accounting Date: 12/12/2005

Serial Number: 78771282
Internet Transmission Date: Mon Dec 12 14:17:40 EST 2005
TEAS Stamp: USPTO/BAS-XXXXXXXXXXXX-20051212141740366
456-78771282-2009c62e530f54181eacf2e5557
14b15ee-DA-1607-20051212141541338322