WHAT IS IT? WHAT IS IT WORTH?

Hearst Communications, Inc.

Application Filed: 2005-09-12

Trademark Application Details

Mark For: WHAT IS IT? WHAT IS IT WORTH?® trademark registration is intended to cover the category of magazine feature on the subject of identification and appraisal of various antiques and decorative collectibles to be published monthly or at other intervals.

Status

2021-07-25 UTC

LIVE REGISTRATION Issued and Active

The trademark application has been registered with the Office.

Research	OneLook Acronym Finder
Serial Number	78711238
Registration Number	3172707
Mark Literal Elements	WHAT IS IT? WHAT IS IT WORTH?
Mark Drawing Type	4 - STANDARD CHARACTER MARK
Mark Type	Trademark
Current Location	GENERIC WEB UPDATE 2016-12-07
Basis	1(a)
Class Status	ACTIVE
Primary US Classes	002: Receptacles 005: Adhesives 022: Games, Toys and Sporting Good 023: Cutlery, Machinery, Tools and Parts Thereof 029: Brooms, Brushes and Dusters 037: Paper and Stationery 038: Prints and Publications 050: Merchandise Not Otherwise Classified
Primary International Class	016 - Primary Class (Paper goods and printed matter) Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); playing cards; printers' type; printing blocks.
Filed Use	Yes
Current Use	Yes
Intent To Use	No
Filed ITU	No
44D Filed	No
44E Current	No
66A Current	No
Current Basis	No
No Basis	No
Attorney Docket Number	008805
Law Office Assigned	L70
Employee Name	TRUSILO, KELLY JEAN

Timeline

1984-12-31	Date of First Use
1984-12-31	Date of Use In Commerce
2005-09-12	Application Filed
2006-09-28	Amend to Register
2006-11-14	Trademark Registered
2016-11-14	Renewal Date
2016-12-07	Location: GENERIC WEB UPDATE
2016-12-07	Status: Live/Registered
2016-12-07	Status: The registration has been renewed.
2018-07-08	Transaction Date
2025-11-14	Maintenance Early File Date
2026-11-16	Maintenance On Time Date
2027-05-14	Maintenance Late Fee Date

Trademark Parties (Applicants & Owners)

Party:	Hearst Communications, Inc.
Address	300 West 57th Street New York, NEW YORK UNITED STATES 10019
Legal Entity Type	Corporation
Legal Entity State	DELAWARE

Documents

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Attorney of Record

MAUREEN SHEEHAN
HEARST CORPORATION
300 WEST 57TH STREET
NEW YORK, NY 10019

Good, Services, and Codes

International Codes:	16
U.S. Codes:	002,005,022,023,029,037,038,050

Type Code	Type
GS0161	MAGAZINE FEATURE ON THE SUBJECT OF IDENTIFICATION AND APPRAISAL OF VARIOUS ANTIQUES AND DECORATIVE COLLECTIBLES TO BE PUBLISHED MONTHLY OR AT OTHER INTERVALS

Trademark Filing History

Description	Date	Proceeding Number
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)	2016-12-07	76293
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED	2016-12-07	76293
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED	2016-12-07
CASE ASSIGNED TO POST REGISTRATION PARALEGAL	2016-12-07	76293
TEAS SECTION 8 & 9 RECEIVED	2016-09-28
TEAS CHANGE OF CORRESPONDENCE RECEIVED	2016-09-28
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED	2015-11-14
REGISTERED - SEC. 8 (6-YR) ACCEPTED	2012-12-11	70132
NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED	2012-12-11
CASE ASSIGNED TO POST REGISTRATION PARALEGAL	2012-12-11	70132
TEAS SECTION 8 RECEIVED	2012-11-12
TEAS CHANGE OF CORRESPONDENCE RECEIVED	2012-11-12
TEAS CHANGE OF OWNER ADDRESS RECEIVED	2011-01-31
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED	2011-01-31	88888
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED	2008-03-12
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED	2008-03-12
REGISTERED-SUPPLEMENTAL REGISTER	2006-11-14
LAW OFFICE PUBLICATION REVIEW COMPLETED	2006-10-10	74221
ASSIGNED TO LIE	2006-10-06	74221
APPROVED FOR REGISTRATION SUPPLEMENTAL REGISTER	2006-09-29
TEAS/EMAIL CORRESPONDENCE ENTERED	2006-09-28	88889
TEAS RESPONSE TO OFFICE ACTION RECEIVED	2006-09-28
CORRESPONDENCE RECEIVED IN LAW OFFICE	2006-09-28	88889
NON-FINAL ACTION MAILED	2006-04-04
NON-FINAL ACTION WRITTEN	2006-04-03	82093
ASSIGNED TO EXAMINER	2006-03-22	82093
NEW APPLICATION ENTERED IN TRAM	2005-09-20

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