Application

PTO Form 1478 (Rev 6/2005)

OMB No. 0651-0009 (Exp xx/xx/xxxx)

---

PTO Form 1478 (Rev 6/2005)

OMB No. 0651-0009 (Exp xx/xx/xxxx)

Trademark/Service Mark Application, Principal Register

Serial Number: 78344357
Filing Date: 12/22/2003

To the Commissioner for Trademarks:

MARK: (Standard Characters, see mark)

The mark consists of standard characters, without claim to any particular font, style, size, or color.

The literal element of the mark consists of VIM.

The applicant, VNU Media Measurement & Information, Inc., a corporation of Delaware, residing at 770 Broadway, New York, NY, USA, 10003-9595, requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended.

Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).

       International Class 035: Market research services, namely, utilizing proprietary technology and apparatus to indicate and record information pertinent to market research data collection, research and analysis.

The applicant hereby appoints Michael R. Graham and Gregory J. Chinlund, Jill Anderfuren of Marshall, Gerstein & Borun LLP, 6300 Sears Tower 233 South Wacker Drive, Chicago, IL, USA, 60606 to submit this application on behalf of the applicant. The attorney docket/reference number is 30736/60005.

The USPTO is authorized to communicate with the applicant or its representative at the following email address: docket@marshallip.com.

A fee payment in the amount of $335 will be submitted with the application, representing payment for 1 class(es).

Declaration

The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and the like, may jeopardize the validity of the application or any resulting registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section 1051(b), he/she believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and that all statements made on information and belief are believed to be true.



Signature: /James A. Ross/   Date: 12/22/2003
Signatory's Name: James A. Ross
Signatory's Position: Assistant Secretary


Mailing Address:
     Michael R. Graham
     6300 Sears Tower 233 South Wacker Drive
     Chicago, IL 60606

RAM Sale Number: 133
RAM Accounting Date: 12/23/2003

Serial Number: 78344357
Internet Transmission Date: Mon Dec 22 15:51:02 EST 2003
TEAS Stamp: USPTO/BAS-XXXXXXXXX-20031222155102500310
-78344357-20066b4f7f4733b8dd51e378e1492b
e4-DA-133-20031222130412891213