To: | Pinkerton Tobacco Co. LP (jaimison.schellenger@smna.com) |
Subject: | TRADEMARK APPLICATION NO. 78204143 - LEGENDS - N/A |
Sent: | 6/30/03 1:05:22 PM |
Sent As: | ECom105 |
Attachments: | Attachment - 1 Attachment - 2 Attachment - 3 Attachment - 4 Attachment - 5 |
UNITED STATES PATENT AND TRADEMARK OFFICE
SERIAL NO: 78/204143
APPLICANT: Pinkerton Tobacco Co. LP
|
|
CORRESPONDENT ADDRESS: Pinkerton Tobacco Co. LP
1121 Industrial Drive Owensboro KY USA 42302
|
RETURN ADDRESS: Commissioner for Trademarks 2900 Crystal Drive Arlington, VA 22202-3514 ecom105@uspto.gov
|
MARK: LEGENDS
|
|
CORRESPONDENT’S REFERENCE/DOCKET NO: N/A
CORRESPONDENT EMAIL ADDRESS: jaimison.schellenger@smna.com |
Please provide in all correspondence:
1. Filing date, serial number, mark and applicant's name. 2. Date of this Office Action. 3. Examining Attorney's name and Law Office number. 4. Your telephone number and e-mail address.
|
Serial Number 78/204143
The assigned examining attorney has reviewed the application and determined the following:
Refusal-Likelihood of Confusion
The examining attorney refuses registration under Trademark Act Section 2(d), 15 U.S.C. §1052(d), because the applicant’s mark, when used on or in connection with the identified goods, so resembles the mark in U.S. Registration No. 2,648,583 for the mark LEYENDA; U.S. Registration No. 1,808,589 and No. 1,495,296 for the mark LEGEND as to be likely to cause confusion, to cause mistake, or to deceive. TMEP §§1207.01 et seq. See the enclosed registrations.
Section 2(d) of the Trademark Act bars registration where a mark so resembles a registered mark that it is likely, when applied to the goods/services, to cause confusion, or to cause mistake or to deceive. TMEP §1207.01. The Court in In re E. I. DuPont de Nemours & Co., 476 F.2d 1357, 177 USPQ 563 (C.C.P.A. 1973), listed the principal factors to consider in determining whether there is a likelihood of confusion. Among these factors are the similarity of the marks as to appearance, sound, meaning and commercial impression and the similarity of the goods/services. The overriding concern is to prevent buyer confusion as to the source of the goods/services. Miss Universe, Inc. v. Miss Teen U.S.A., Inc., 209 USPQ 698 (N.D. Ga. 1980). Therefore, any doubt as to the existence of a likelihood of confusion must be resolved in favor of the registrant. Lone Star Mfg. Co. v. Bill Beasley, Inc., 498 F.2d 906, 182 USPQ 368 (C.C.P.A. 1974). In this matter, the most relevant factors are: similarity of the trademarks and similarity of the goods and services as well as similarity in channels of trade.
The examining attorney must look at the marks in their entireties under Section 2(d). Nevertheless, one feature of a mark may be recognized as more significant in creating a commercial impression. Greater weight is given to that dominant feature in determining whether there is a likelihood of confusion. In re National Data Corp., 224 USPQ 749 (Fed. Cir. 1985); Tektronix, Inc. v. Daktronics, Inc., 534 F.2d 915, 189 USPQ 693 (C.C.P.A. 1976). In re J.M. Originals Inc., 6 USPQ2d 1393 (TTAB 1988). TMEP §1207.01(b)(viii).
The registrant in Registration No. 2,648,583 uses its mark LEYENDA for tobacco products, namely, cigars, cigarillos, smoking tobacco, leaf tobacco and chewing tobacco among other products. The applicant has applied for registration of the proposed mark LEGENDS for moist snuff.
The trademarks of the parties are similar in the sense that an English translation of the term LEYENDA is LEGEND. The wording in the registration is the foreign equivalent of the applicant’s proposed mark. In addition, the goods of the parties are similar, related and travel in the same channels of trade.
The registrant in Registration No. 1,808,589 and 1,495,296 uses its mark LEGEND for cigarettes. The applicant has applied for registration of the proposed mark LEGENDS for moist snuff.
The trademarks of the parties are similar in sound and commercial impression. The marks are phonetic equivalents. In addition, the goods of the parties are similar, related and travel in the same channels of trade.
The examining attorney must consider any goods or services in the registrant’s normal fields of expansion to determine whether the registrant’s goods or services are related to the applicant’s identified goods or services under Section 2(d). In re General Motors Corp., 196 USPQ 574 (TTAB 1977). TMEP §1207.01(a)(v).
The applicant should note that the goods of the parties need not be identical or directly competitive to find a likelihood of confusion. They need only be related in some manner, or the conditions surrounding their marketing be such, that they could be encountered by the same purchasers under circumstances that could give rise to the mistaken belief that the goods/services come from a common source. In re Martin’s Famous Pastry Shoppe, Inc., 748 F.2d 1565, 223 USPQ 1289 (Fed. Cir. 1984); In re Corning Glass Works, 229 USPQ 65 (TTAB 1985); In re Rexel Inc., 223 USPQ 830 (TTAB 1984); Guardian Products Co., Inc. v. Scott Paper Co., 200 USPQ 738 (TTAB 1978); In re International Telephone & Telegraph Corp., 197 USPQ 910 (TTAB 1978). TMEP §1207.01(a)(i).
For the reasons stated above, the examining attorney finds that because a likelihood of confusion exists between the applicant's mark and registered marks, registration of the applicant's mark is barred under Section 2(d) of the Trademark Act.
Relationship of Applicant and Registrants
The applicant should indicate its relationship to the registrants, if any. If either the applicant or any registrant owns all or substantially all of the other entity, and the applicant and registrant(s) constitute a single source although they are separate legal entities, the nature of the relationship may overcome the Section 2(d) refusal. In re Wella A.G., 8 USPQ2d 1365 (Fed. Cir. 1988).
Assignment of Cited Registrations
If any of the registered marks cited have been assigned to the applicant, the applicant is responsible for proving ownership. TMEP section 812.01. The applicant may record the assignment with the Assignment Branch of the Patent and Trademark Office. Trademark Act Section 10, 15 U.S.C. Section 1060; 37 C.F.R. Section 2.185. The applicant should then provide the examining attorney with the reel and frame numbers at which the assignment is recorded. In the alternative, the applicant may submit evidence of the assignment of the mark to the applicant. This evidence may consist of (1) documents evidencing the chain of title or (2) an explanation, in an affidavit or supported by a declaration under 37 C.F.R. Section 2.20, of the chain of title, specifying each party in the chain, the nature of each conveyance, and the relevant dates.
No set form is required for response to this Office action. The applicant must respond to each point raised. The applicant should simply set forth the required changes or statements and request that the Office enter them. The applicant must sign the response. In addition to the identifying information required at the beginning of this letter, the applicant should provide a telephone number to speed up further processing.
In all correspondence to the Patent and Trademark Office, the applicant should list the name and law office of the examining attorney, the serial number of this application, the mailing date of this Office action, and the applicant’s telephone number.
The following authorities govern the processing of trademark and service mark applications: The Trademark Act, 15 U.S.C. §§1051 et seq., the Trademark Rules of Practice, 37 C.F.R. Part 2, and the Trademark Manual of Examining Procedure (TMEP).
The Trademark Applications and Registrations Retrieval (TARR) database on the USPTO website at http://tarr.uspto.gov provides detailed, up to the minute information about the status and prosecution history of trademark applications and registrations. The TARR database is available 24 hours a day, 7 days a week. Status and status date information is also available via push-button telephone at (703) 305‑8747 from 6:30 a.m. until midnight, Eastern Time, Monday through Friday.
If the applicant has any questions about the Office Action, please contact the assigned examining attorney.
/Linda M. Estrada/
Trademark Attorney, Law Office 105
(703) 308-9105, ext. 242
(703) 872-9825 Fax
ecom105@uspto.gov
Fee increase effective January 1, 2003
Effective January 1, 2003, the fee for filing an application for trademark registration will be increased to $335.00 per International Class. The USPTO will not accord a filing date to applications that are filed on or after that date that are not accompanied by a minimum of $335.00.
Additionally, the fee for amending an existing application to add an additional class or classes of goods/services will be $335.00 per class for classes added on or after January 1, 2003.
How to respond to this Office Action:
To respond formally using the Office’s Trademark Electronic Application System (TEAS), visit http://www.gov.uspto.report/teas/index.html and follow the instructions.
To respond formally via E-mail, visit http://www.gov.uspto.report/web/trademarks/tmelecresp.htm and follow the instructions.
To respond formally via regular mail, your response should be sent to the mailing Return Address listed above and include the serial number, law office and examining attorney’s name on the upper right corner of each page of your response.
FOR INQUIRIES OR QUESTIONS ABOUT THIS OFFICE ACTION, PLEASE CONTACT THE ASSIGNED EXAMINING ATTORNEY.