Application

PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2011)

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PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2011)

Trademark/Service Mark Application, Principal Register

Serial Number: 77947746

Filing Date: 03/01/2010

To the Commissioner for Trademarks:

MARK: DIRECTV. IT'LL CHANGE YOUR LIFE (Standard Characters, see mark)
The literal element of the mark consists of DIRECTV. IT'LL CHANGE YOUR LIFE.
The mark consists of standard characters, without claim to any particular font, style, size, or color.

The applicant, DIRECTV, Inc., a corporation of California, having an address of
      2230 East Imperial Highway
      El Segundo, California 90245
      United States
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 009:  Computer software for use with telecommunications products, namely, set-top boxes primarily comprised of a receiver and circuitry; Computer software for use with telecommunications products, namely, digital video recorders; Computer software for use in accessing and viewing interactive television program guides via global computer networks, wireless networks and electronic communication networks; Computer software for the remote programming of audio and video devices via global computer networks, wireless networks and electronic communication networks; Computer software for the reproduction, processing and streaming of audio, video and multimedia content

In International Class 009, the mark was first used at least as early as 01/27/2010, and first used in commerce at least as early as 01/27/2010, and is now in use in such commerce. The applicant is submitting one specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods and/or services, consisting of a(n) television commercial.
Specimen File1


The applicant's current Attorney Information:
Takehiko Suzuki
      2230 East Imperial Highway
      El Segundo, California 90245
      United States

The applicant's current Correspondence Information:

Takehiko Suzuki

2230 East Imperial Highway

El Segundo, California 90245

tsuzuki@directv.com (authorized)

A fee payment in the amount of $325 has been submitted with the application, representing payment for 1 class(es).

Declaration

The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and the like, may jeopardize the validity of the application or any resulting registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section 1051(b), he/she believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and that all statements made on information and belief are believed to be true.


Signature: /TSuzuki/   Date Signed: 03/01/2010
Signatory's Name: Takehiko Suzuki
Signatory's Position: Attorney of record, California bar member



RAM Sale Number: 7257
RAM Accounting Date: 03/02/2010

Serial Number: 77947746
Internet Transmission Date: Mon Mar 01 19:39:46 EST 2010
TEAS Stamp: USPTO/BAS-XXX.XX.XX.X-201003011939468188
13-77947746-460b4203293f578ade5a68437406
fe18e-CC-7257-20100301183852156460