PTO Form 1478 (Rev 9/2006)
OMB No. 0651-0009 (Exp 12/31/2011)

Trademark/Service Mark Application, Principal Register

Serial Number: 77947744
Filing Date: 03/01/2010

The table below presents the data as entered.

Input Field
Entered
SERIAL NUMBER77947744
MARK INFORMATION
*MARKDIRECTV. IT'LL CHANGE YOUR LIFE
STANDARD CHARACTERS YES
USPTO-GENERATED IMAGE YES
LITERAL ELEMENTDIRECTV. IT'LL CHANGE YOUR LIFE
MARK STATEMENTThe mark consists of standard characters, without claim to any particular font, style, size, or color.
REGISTER Principal
APPLICANT INFORMATION
*OWNER OF MARKDIRECTV, Inc.
*STREET2230 East Imperial Highway
*CITYEl Segundo
*STATE
(Required for U.S. applicants)		California
*COUNTRYUnited States
*ZIP/POSTAL CODE
(Required for U.S. applicants only)		90245
LEGAL ENTITY INFORMATION
TYPEcorporation
STATE/COUNTRY OF INCORPORATION California
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS041 
*IDENTIFICATIONDistribution of television programs for others; Television programming; Programming on a global computer network; Pay-per-view programming; Video-on-demand programming; Entertainment services, namely, providing prerecorded music and information in the field of music; Providing on-line interactive computer databases featuring television programming lists, schedules and related information; Providing on-line interactive computer databases in the field of entertainment, namely, television, movies and other digital images, audio, video and other multimedia content; Entertainment services, namely, providing on-line computer games; Providing a computer game that may be accessed network-wide by network users; Entertainment services, namely, providing interactive television channels featuring multiple images from simultaneously airing television programming; Entertainment services, namely, an interactive functionality providing general, localized news and information relating to specific geographic areas; Entertainment services, namely, an interactive functionality that provides geographical, categorical, real-time programming ratings; Entertainment services, namely, an interactive channel providing general information relating to satellite television service, satellite television equipment and hardware, satellite television programming and audio, visual and other multimedia content; Entertainment services, namely, providing access to and enabling the use of computer applications viewable simultaneously during television programming; Entertainment services, namely, providing access to and enabling the use of third party computer applications viewable simultaneously during television programming; Entertainment services, namely, a functionality whereby audio files, video files, photographs, images and other multimedia content can be shared and viewed between computers, set-top-boxes and other audiovisual devices; On-line newsletters featuring general information relating to entertainment, namely, television, movies and other multimedia content; On-line newsletters featuring general information relating to satellite telecommunication services and satellite telecommunications hardware
FILING BASISSECTION 1(a)
       FIRST USE ANYWHERE DATEAt least as early as 01/27/2010
       FIRST USE IN COMMERCE DATEAt least as early as 01/27/2010
       SPECIMEN
       FILE NAME(S)		\\TICRS\EXPORT9\IMAGEOUT9 \779\477\77947744\xml1\AP P0003.JPG
       SPECIMEN DESCRIPTIONtelevision commercial
ATTORNEY INFORMATION
NAME Takehiko Suzuki
STREET 2230 East Imperial Highway
CITY El Segundo
STATE California
COUNTRY United States
ZIP/POSTAL CODE 90245
EMAIL ADDRESS tsuzuki@directv.com
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
CORRESPONDENCE INFORMATION
NAME Takehiko Suzuki
STREET2230 East Imperial Highway
CITYEl Segundo
STATECalifornia
COUNTRYUnited States
ZIP/POSTAL CODE90245
EMAIL ADDRESStsuzuki@directv.com
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
FEE INFORMATION
NUMBER OF CLASSES1
FEE PER CLASS325
*TOTAL FEE DUE325
*TOTAL FEE PAID325
SIGNATURE INFORMATION
SIGNATURE /TSuzuki/
SIGNATORY'S NAME Takehiko Suzuki
SIGNATORY'S POSITION Attorney of record, California bar member
DATE SIGNED 03/01/2010


PTO Form 1478 (Rev 9/2006)
OMB No. 0651-0009 (Exp 12/31/2011)


Trademark/Service Mark Application, Principal Register

Serial Number: 77947744
Filing Date: 03/01/2010

To the Commissioner for Trademarks:

MARK: DIRECTV. IT'LL CHANGE YOUR LIFE (Standard Characters, see mark)
The literal element of the mark consists of DIRECTV. IT'LL CHANGE YOUR LIFE.
The mark consists of standard characters, without claim to any particular font, style, size, or color.

The applicant, DIRECTV, Inc., a corporation of California, having an address of
      2230 East Imperial Highway
      El Segundo, California 90245
      United States
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 041:  Distribution of television programs for others; Television programming; Programming on a global computer network; Pay-per-view programming; Video-on-demand programming; Entertainment services, namely, providing prerecorded music and information in the field of music; Providing on-line interactive computer databases featuring television programming lists, schedules and related information; Providing on-line interactive computer databases in the field of entertainment, namely, television, movies and other digital images, audio, video and other multimedia content; Entertainment services, namely, providing on-line computer games; Providing a computer game that may be accessed network-wide by network users; Entertainment services, namely, providing interactive television channels featuring multiple images from simultaneously airing television programming; Entertainment services, namely, an interactive functionality providing general, localized news and information relating to specific geographic areas; Entertainment services, namely, an interactive functionality that provides geographical, categorical, real-time programming ratings; Entertainment services, namely, an interactive channel providing general information relating to satellite television service, satellite television equipment and hardware, satellite television programming and audio, visual and other multimedia content; Entertainment services, namely, providing access to and enabling the use of computer applications viewable simultaneously during television programming; Entertainment services, namely, providing access to and enabling the use of third party computer applications viewable simultaneously during television programming; Entertainment services, namely, a functionality whereby audio files, video files, photographs, images and other multimedia content can be shared and viewed between computers, set-top-boxes and other audiovisual devices; On-line newsletters featuring general information relating to entertainment, namely, television, movies and other multimedia content; On-line newsletters featuring general information relating to satellite telecommunication services and satellite telecommunications hardware

In International Class 041, the mark was first used at least as early as 01/27/2010, and first used in commerce at least as early as 01/27/2010, and is now in use in such commerce. The applicant is submitting one specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods and/or services, consisting of a(n) television commercial.
Specimen File1


The applicant's current Attorney Information:
Takehiko Suzuki
      2230 East Imperial Highway
      El Segundo, California 90245
      United States

The applicant's current Correspondence Information:
      Takehiko Suzuki
      2230 East Imperial Highway
      El Segundo, California 90245
      tsuzuki@directv.com (authorized)

A fee payment in the amount of $325 has been submitted with the application, representing payment for 1 class(es).

Declaration

The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and the like, may jeopardize the validity of the application or any resulting registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section 1051(b), he/she believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and that all statements made on information and belief are believed to be true.


Signature: /TSuzuki/   Date Signed: 03/01/2010
Signatory's Name: Takehiko Suzuki
Signatory's Position: Attorney of record, California bar member



RAM Sale Number: 7251
RAM Accounting Date: 03/02/2010

Serial Number: 77947744
Internet Transmission Date: Mon Mar 01 19:38:49 EST 2010
TEAS Stamp: USPTO/BAS-XXX.XX.XX.X-201003011938494406
75-77947744-460afef18c2eee5adcca12a52cbc
dbac8bb-CC-7251-20100301183452134996