Application

PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2008)

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PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2008)

Trademark/Service Mark Application, Principal Register

Serial Number: 77457275

Filing Date: 04/24/2008

To the Commissioner for Trademarks:

MARK: EFFIENT (stylized and/or with design, see mark)

The literal element of the mark consists of EFFIENT.
The applicant is not claiming color as a feature of the mark. The mark consists of Word and Design .
The applicant, Eli Lilly and Company, a corporation of Indiana, having an address of
      Lilly Corporate Center
      Indianapolis, Indiana 46285
      United States
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended.

       International Class 005:  Pharmaceutical preparations for the treatment of cardiovascular diseases and blood disorders
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).


The mark is a coined, non-dictionary word with no English translation.

The applicant hereby appoints Bruce W. Longbottom and Robert E. Lee, Jr., Douglas K. Norman, Lawrence T. Welch of Eli Lilly and Company
      Lilly Corporate Center
      Indianapolis, Indiana 46285
      United States
to submit this application on behalf of the applicant.

Correspondence Information:	Bruce W. Longbottom
	Lilly Corporate Center
	Indianapolis, Indiana 46285
	317 651 1346(phone)
	317 276 1919(fax)
	trademarks@lilly.com (authorized)

A fee payment in the amount of $325 has been submitted with the application, representing payment for 1 class(es).

Declaration

The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and the like, may jeopardize the validity of the application or any resulting registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section 1051(b), he/she believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and that all statements made on information and belief are believed to be true.


Signature: /blongbottom/   Date Signed: 04/24/2008
Signatory's Name: Bruce W. Longbottom
Signatory's Position: Associate General Counsel



RAM Sale Number: 1665
RAM Accounting Date: 04/25/2008

Serial Number: 77457275
Internet Transmission Date: Thu Apr 24 16:25:36 EDT 2008
TEAS Stamp: USPTO/BAS-XX.X.XX.XX-2008042416253637279
6-77457275-400975311d5bf4ddacc596a271375
8f49-DA-1665-20080424152325672832