| To: | Sao Paulo Alpargatas S.A. (efiling@grr.com) |
| Subject: | TRADEMARK APPLICATION NO. 77430829 - HAVAIANAS LIFE CONTA - 6589/52 |
| Sent: | 12/11/2008 3:43:17 PM |
| Sent As: | ECOM116@USPTO.GOV |
| Attachments: | Attachment - 1 Attachment - 2 Attachment - 3 Attachment - 4 Attachment - 5 Attachment - 6 Attachment - 7 Attachment - 8 Attachment - 9 Attachment - 10 Attachment - 11 Attachment - 12 Attachment - 13 Attachment - 14 Attachment - 15 Attachment - 16 Attachment - 17 |
UNITED STATES PATENT AND TRADEMARK OFFICE
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SERIAL NO: 77/430829
MARK: HAVAIANAS LIFE CONTA
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CORRESPONDENT ADDRESS: |
RESPOND TO THIS ACTION: http://www.gov.uspto.report/teas/eTEASpageD.htm
GENERAL TRADEMARK INFORMATION: http://www.gov.uspto.report/main/trademarks.htm
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APPLICANT: Sao Paulo Alpargatas S.A.
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CORRESPONDENT’S REFERENCE/DOCKET NO: CORRESPONDENT E-MAIL ADDRESS: |
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TO AVOID ABANDONMENT, THE OFFICE MUST RECEIVE A PROPER RESPONSE TO THIS OFFICE ACTION WITHIN 6 MONTHS OF THE ISSUE/MAILING DATE.
ISSUE/MAILING DATE: 12/11/2008
THIS IS A FINAL ACTION.
This office action responds to the applicant’s communication filed on November 14, 2008 in which the applicant 1) amended the identification of goods and 2) argued against the required disclaimer. Item 1 is acceptable and has been entered. However, the requirement for disclaimer of the term HAVAIANAS is maintained and made FINAL.
The foreign equivalent of a merely descriptive English word is no more registrable than the English word itself. Words from modern languages are translated into English to determine descriptiveness or genericness. In re Northern Paper Mills, 64 F.2d 998, 17 USPQ 492 (C.C.P.A. 1933). The test is whether, to those American buyers familiar with the foreign language, the word would have a descriptive or generic connotation. In re Zazzara, 156 USPQ 348 (TTAB 1967) (PIZZA FRITTE, the Italian equivalent of “fried buns,” held incapable for fried dough). See In re Oriental Daily News, Inc., 230 USPQ 637 (TTAB 1986) (Chinese characters that translate as ORIENTAL DAILY NEWS held merely descriptive of newspapers); In re Geo. A. Hormel & Co., 227 USPQ 813 (TTAB 1985) (SAPORITO, an Italian word meaning “tasty,” held merely descriptive because it describes a desirable characteristic of applicant’s dry sausage); In re Optica International, 196 USPQ 775 (TTAB 1977) (OPTIQUE, a French word meaning “optic,” held merely descriptive of eyeglass frames). TMEP section 1209.03(g).
HAVAIANAS means “Hawaiian” in Portuguese. See previously attached entry from an online translation dictionary. The word HAWAIIAN merely describes a style of bags, specifically a print or weave. See previously attached evidence from Lexis Nexis database and attached internet evidence. Since, the HAWAIIAN is merely descriptive in connection with the applied for goods, the Portuguese word meaning HAWAIIAN is also merely descriptive and must be disclaimed. See TMEP section 1213.08(d).
The applicant has argued, “It is highly unlikely that a consumer would go through the ‘mental gymnastics’ involved, in determining that the definition of HAVAIANAS in Portuguese is ‘HAWAIIAN’ and then, assume that HAWAIIAN suggest a style of a print for a bag.” See Response. The examining attorney disagrees. No mental gymnastics is involved because American buyers familiar with the Portuguese language would immediately understand the word HAVAIANAS to mean HAWAIIAN and HAWAIIAN in connection with bags immediately conveys information about the bags, specifically the style or design.
No claim is made to the exclusive right to use “HAVAIANAS” apart from the mark as shown.
TMEP §1213.08(a)(i); see In re Owatonna Tool Co., 231 USPQ 493 (Comm’r Pats. 1983).
PROPER RESPONSE TO FINAL ACTION
If applicant does not respond within six months of the mailing date of this final Office action, the application will be abandoned. 15 U.S.C. §1062(b); 37 C.F.R. §2.65(a). Applicant may respond to this final Office action by:
(1) Submitting a response that fully satisfies all outstanding requirements, if feasible; and/or
(2) Filing an appeal to the Trademark Trial and Appeal Board, with an appeal fee of $100 per class.
37 C.F.R. §§2.6(a)(18), 2.64(a); TBMP ch. 1200; TMEP §714.04.
In certain rare circumstances, a petition to the Director may be filed pursuant to 37 C.F.R. §2.63(b)(2) to review a final Office action that is limited to procedural issues. 37 C.F.R. §2.64(a); TMEP §714.04; see 37 C.F.R. §2.146(b); TBMP §1201.05; TMEP §1704 (explaining petitionable matters). The petition fee is $100. 37 C.F.R. §2.6(a)(15).
/Barbara Brown/
Trademark Examining Attorney, LO 116
TEL: 571-272-9134
FAX: 571-273-9116
barbara.t.brown@uspto.gov (informal)
RESPOND TO THIS ACTION: Applicant should file a response to this Office action online using the form at http://www.gov.uspto.report/teas/eTEASpageD.htm, waiting 48-72 hours if applicant received notification of the Office action via e-mail. For technical assistance with the form, please e-mail TEAS@uspto.gov. For questions about the Office action itself, please contact the assigned examining attorney. Do not respond to this Office action by e-mail; the USPTO does not accept e-mailed responses.
If responding by paper mail, please include the following information: the application serial number, the mark, the filing date and the name, title/position, telephone number and e-mail address of the person signing the response. Please use the following address: Commissioner for Trademarks, P.O. Box 1451, Alexandria, VA 22313-1451.
STATUS CHECK: Check the status of the application at least once every six months from the initial filing date using the USPTO Trademark Applications and Registrations Retrieval (TARR) online system at http://tarr.uspto.gov. When conducting an online status check, print and maintain a copy of the complete TARR screen. If the status of your application has not changed for more than six months, please contact the assigned examining attorney.
