Application

PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2008)

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PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2008)

Trademark/Service Mark Application, Principal Register

Serial Number: 77275665

Filing Date: 09/10/2007

To the Commissioner for Trademarks:

MARK: SQUIRMIN' SARDINE (Standard Characters, see mark)
The literal element of the mark consists of SQUIRMIN' SARDINE.
The mark consists of standard characters, without claim to any particular font, style, size, or color.

The applicant, Bass Pro Trademarks, L.L.C., a limited liability company legally organized under the laws of Missouri, having an address of
      2500 East Kearney
      Springfield, Missouri 65898
      United States
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended.

       International Class 028:  Artificial fishing bait
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).


The applicant claims ownership of U.S. Registration Number(s) 2002894.

The applicant hereby appoints Dennis J.M. Donahue III and Michael D. Bokermann, Rebecca J. Brandau, John K. Culpepper, Dutro E. Campbell II, Robert C. Haldiman, Morgan W. Jones, Grant D. Kang, Ryan Mitchem, Harry B. Ray, H. Frederick Rusche, Jonathan V. Trousdale, and Charles H. Young of Husch & Eppenberger, LLC
      Suite 600
      190 Carondelet Plaza
      St. Louis, Missouri 63105
      United States
to submit this application on behalf of the applicant. The attorney docket/reference number is 69996-025.

Correspondence Information:	Dennis J.M. Donahue III
	Suite 600
	190 Carondelet Plaza
	St. Louis, Missouri 63105
	314.480.1500(phone)
	314.480.1505(fax)
	trademark@husch.com (authorized)

A fee payment in the amount of $325 has been submitted with the application, representing payment for 1 class(es).

Declaration

The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and the like, may jeopardize the validity of the application or any resulting registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section 1051(b), he/she believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and that all statements made on information and belief are believed to be true.


Signature: /Dennis J.M. Donahue III/   Date Signed: 09/10/2007
Signatory's Name: Dennis J.M. Donahue III
Signatory's Position: Attorney of Record



RAM Sale Number: 680
RAM Accounting Date: 09/11/2007

Serial Number: 77275665
Internet Transmission Date: Mon Sep 10 15:38:35 EDT 2007
TEAS Stamp: USPTO/BAS-XX.XX.XX.XX-200709101538355306
70-77275665-400671149d5423a4f1569dd2122b
4c826f-CC-680-20070910153703439288