Application

PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 09/30/2008)

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PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 09/30/2008)

Trademark/Service Mark Application, Principal Register

Serial Number: 77227410

Filing Date: 07/11/2007

To the Commissioner for Trademarks:

MARK: DELUXE (stylized and/or with design, see mark)

The literal element of the mark consists of DELUXE. The applicant claims color as a feature of the mark, namely, The color red is claimed as a feature of the mark.
The applicant, Deluxe Laboratories, Inc., a corporation of Delaware, having an address of 1377 North Serrano Avenue, Hollywood, California, United States, 90027, requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended.

       International Class 042:  Design and development of computer software; anti-piracy rights management; research and development; providing videotape to film transfer services, digital and electronic manipulation of images for motion pictures, recording of digital images onto film and related fields; security related technology and services; research and development in connection with the illegal downloading and storing of unauthorized digital motion picture files, anti-piracy developments, research and technology, and related services; hosting the websites of others; website design services for others; electronic content protection services; film and other video media back-up services, including, digital preservation and restoration of cinematic films; digital watermarking; custom packaging and printing services for sound, video, and data recordings; graphic design services for print media in the field of entertainment; DVD menu packaging and design for others; design for others of music, video and DVD packaging; quality control for others of the duplication, replication and distribution of digital film and video; content creation services; consulting in relation to media management, including locating, moving, interchanging, converting, organizing, indexing, archiving, retrieving, displaying and/or transporting digital files representing film, video, audio, picture and document content, for post production industries; updating and maintenance of software and databases for identification, tracing, protection and tracking, inventory management, anti-piracy rights management, computer engineering services and technical support services

Use in Commerce: The applicant is using the mark in commerce, or the applicant's related company or licensee is using the mark in commerce, or the applicant's predecessor in interest used the mark in commerce, on or in connection with the identified goods and/or services. 15 U.S.C. Section 1051(a), as amended.

In International Class 042, the mark was first used at least as early as 01/01/2002, and first used in commerce at least as early as 01/01/2002, and is now in use in such commerce. The applicant is submitting or will submit one specimen for each class showing the mark as used in commerce on or in connection with any item in the class of listed goods and/or services, consisting of a(n) color copies of pages from Applicant's website evidencing the mark in connection with the offering of the services.
Specimen File1
Specimen File2

The applicant claims ownership of U.S. Registration Number(s) 2399207, 0884371, 2399122, and others.

Applicant is the owner of U.S. Registration Nos. 2399207, 0884371, 2399122, 2399113, 2348324.

The applicant hereby appoints Susan L. Heller and Jennifer Hodulik and Christina Liu of Greenberg Traurig, LLP, 2450 Colorado Avenue, Suite 400E, Santa Monica, California, United States, 90404 to submit this application on behalf of the applicant. The attorney docket/reference number is 092807-010300.

Correspondence Information:	Susan L. Heller
	2450 Colorado Avenue, Suite 400E
	Santa Monica, California 90404
	(310) 586-6568(phone)
	(310) 586-0568(fax)
	latm2@gtlaw.com (authorized)

A fee payment in the amount of $325 will be submitted with the application, representing payment for 1 class(es).

Declaration



Signatory's Signature: signatory file
Signatory's Name: Scott R. Ehrlich
Signatory's Position: Executive Vice President & General Counsel



RAM Sale Number: 2502
RAM Accounting Date: 07/12/2007

Serial Number: 77227410
Internet Transmission Date: Wed Jul 11 18:13:59 EDT 2007
TEAS Stamp: USPTO/BAS-XX.XXX.XX.XXX-2007071118135912
1208-77227410-370e8d30cb5d58e168c76ba29a
e637eff-DA-2502-20070711181103513900