Application

PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 09/30/2008)

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PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 09/30/2008)

Trademark/Service Mark Application, Principal Register

Serial Number: 77115004

Filing Date: 02/23/2007

To the Commissioner for Trademarks:

MARK: Follow the Reader (stylized and/or with design, see mark)

The literal element of the mark consists of Follow the Reader. The mark consists of Follow the Reader arrow design.
The applicant, Simon & Schuster, Inc., a corporation of New York, having an address of 1230 Avenue of the Americas, New York, New York, United States, 10020, requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended.

       International Class 028:  electronic interactive toys and games for use together with a series of children's books
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).

The applicant hereby appoints Mallory Levitt of CBS, 51 West 52nd Street, New York, New York, United States, 10019 to submit this application on behalf of the applicant.

Correspondence Information:	Mallory Levitt
	51 West 52nd Street
	New York, New York 10019
	212-475-4321(phone)
	212-975-0114(fax)
	trademarks@cbs.com (authorized)

A fee payment in the amount of $325 will be submitted with the application, representing payment for 1 class(es).

Declaration

The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and the like, may jeopardize the validity of the application or any resulting registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section 1051(b), he/she believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and that all statements made on information and belief are believed to be true.


Signature: /ml/   Date Signed: 02/23/2007
Signatory's Name: Mallory Levitt
Signatory's Position: Assistant Secretary



RAM Sale Number: 486
RAM Accounting Date: 02/26/2007

Serial Number: 77115004
Internet Transmission Date: Fri Feb 23 16:36:41 EST 2007
TEAS Stamp: USPTO/BAS-XXX.XX.XX.XXX-2007022316364141
8391-77115004-3607ae53a480fe2717cb618e70
21457ae9-DA-486-20070223161421200438