Application

PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 09/30/2008)

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PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 09/30/2008)

Trademark/Service Mark Application, Principal Register

Serial Number: 77112657

Filing Date: 02/21/2007

To the Commissioner for Trademarks:

MARK: MEASURE THE BLING (Standard Characters, see mark)
The literal element of the mark consists of MEASURE THE BLING. The mark consists of standard characters, without claim to any particular font, style, size, or color.

The applicant, GemEx Systems, Inc., a corporation of Wisconsin, having an address of 6040A West Executive Drive, Mequon, Wisconsin, United States, 53092, requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended.

       International Class 036:  jewelry appraisal services
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).

The applicant hereby appoints Kent A. Lee and any attorney practicing for the law firm of Reinhart Boerner Van Deuren s.c. of Reinhart Boerner Van Deuren s.c., Suite 2100, 1000 North Water Street, Milwaukee, Wisconsin, United States, 53202 to submit this application on behalf of the applicant. The attorney docket/reference number is 9946.

Correspondence Information:	Kent A. Lee
	Suite 2100
	1000 North Water Street
	Milwaukee, Wisconsin 53202
	414-298-1000(phone)
	414-298-8097(fax)
	klee@reinhartlaw.com (authorized)

A fee payment in the amount of $325 will be submitted with the application, representing payment for 1 class(es).

Declaration

The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and the like, may jeopardize the validity of the application or any resulting registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section 1051(b), he/she believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and that all statements made on information and belief are believed to be true.


Signature: /kent a. lee/   Date Signed: 02/21/2007
Signatory's Name: Kent A. Lee
Signatory's Position: Attorney for Applicant



RAM Sale Number: 384
RAM Accounting Date: 02/22/2007

Serial Number: 77112657
Internet Transmission Date: Wed Feb 21 16:17:04 EST 2007
TEAS Stamp: USPTO/BAS-XX.XXX.XXX.X-20070221161704525
216-77112657-360699be6dadfd71852cb18df30
d473819d-DA-384-20070221161513789761