Application

PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 09/30/2008)

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PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 09/30/2008)

Trademark/Service Mark Application, Principal Register

Serial Number: 77008705

Filing Date: 09/27/2006

To the Commissioner for Trademarks:

MARK: LIPSTICK QUEEN (Standard Characters, see mark)
The literal element of the mark consists of LIPSTICK QUEEN. The mark consists of standard characters, without claim to any particular font, style, size, or color.

The applicant, Lipstick Queen, LLC, a limited liability company legally organized under the laws of Delaware, having an address of # Penthouse, 284 Mott St., New York, New York, United States, 10012, requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended.

       International Class 003:  Cosmetics; Fragrances for personal use; Non-medicated skin care preparations; Non-medicated bath preparations; Non-medicated sun care preparations; Non-medicated toiletries
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).

       International Class 035:  Retail stores featuring cosmetics, personal care products, toiletries, fragrances, skin care products; On-line retail store services featuring cosmetics, personal care products, toiletries, fragrances, skin care products
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).

       International Class 044:  beauty consultation services
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).
No claim is made to the exclusive right to use LIPSTICK apart from the mark as shown.

The applicant hereby appoints Rita M. Odin and Lido L. Puccini, Lesley A. Moradian, Jason Corrigan and Donna Ruggiero of The Estee Lauder Companies Inc., 767 Fifth Avenue, New York, New York, United States, 10153 to submit this application on behalf of the applicant. The attorney docket/reference number is Poppy/Lipstick Queen.

Correspondence Information:	Rita M. Odin
	767 Fifth Avenue
	New York, New York 10153
	(212) 572-6778(phone)
	(212) 572-6743(fax)
	uspto@estee.com (authorized)

A fee payment in the amount of $975 will be submitted with the application, representing payment for 3 class(es).

Declaration

The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and the like, may jeopardize the validity of the application or any resulting registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section 1051(b), he/she believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and that all statements made on information and belief are believed to be true.


Signature: /RMO/   Date Signed: 09/27/2006
Signatory's Name: Rita M. Odin
Signatory's Position: Attorney for Applicant



RAM Sale Number: 129
RAM Accounting Date: 09/28/2006

Serial Number: 77008705
Internet Transmission Date: Wed Sep 27 15:17:49 EDT 2006
TEAS Stamp: USPTO/BAS-XX.XXX.XXX.XXX-200609271517499
50329-77008705-3504cf56b46b6550d42879b1d
61ee8fa68-DA-129-20060927151648223850