UNITED STATES PATENT AND TRADEMARK OFFICE
SERIAL NO: 77/006302
APPLICANT: Blumenthal Lansing Company
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CORRESPONDENT ADDRESS: |
RETURN ADDRESS: Commissioner for Trademarks P.O. Box 1451 Alexandria, VA 22313-1451
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MARK: SHELLZ
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CORRESPONDENT’S REFERENCE/DOCKET NO: 310228-tbd
CORRESPONDENT EMAIL ADDRESS: |
Please provide in all correspondence:
1. Filing date, serial number, mark and applicant's name. 2. Date of this Office Action. 3. Examining Attorney's name and Law Office number. 4. Your telephone number and e-mail address.
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MAILING/E-MAILING DATE INFORMATION: If the mailing or e-mailing date of this Office action does not appear above, this information can be obtained by visiting the USPTO website at http://tarr.gov.uspto.report/, inserting the application serial number, and viewing the prosecution history for the mailing date of the most recently issued Office communication.
Serial Number 77/006302
In addition to all of the substantive issues and informalities raised in the Office Action dated February 8, 2007, which are incorporated by reference herein, applicant must also correct the following issue. Please note that applicant must respond to all issues raised in this Office Action, as well as the previous Office Action of February 8, 2007, within six (6) months of the mailing date of this letter. If applicant does not respond within this time limit, the application will be abandoned.
Mark is Merely Descriptive of the Services
Registration is refused because the proposed mark merely describes a feature of applicant’s goods and/or services. Trademark Act Section 2(e)(1), 15 U.S.C. §1052(e)(1); TMEP §§1209 et seq.
A mark is merely descriptive under Section 2(e)(1) if it describes an ingredient, quality, characteristic, function, feature, purpose or use of the specified goods and/or services. In re Gyulay, 820 F.2d 1216, 3 USPQ2d 1009 (Fed. Cir. 1987); In re Bed & Breakfast Registry, 791 F.2d 157, 229 USPQ 818 (Fed. Cir. 1986); In re MetPath Inc., 223 USPQ 88 (TTAB 1984); In re Bright-Crest, Ltd., 204 USPQ 591 (TTAB 1979); TMEP §1209.01(b). A mark that describes an intended user of a product or service is also merely descriptive within the meaning of Section 2(e)(1). See Hunter Publ’g Co. v. Caulfield Publ’g, Ltd., 1 USPQ2d 1996 (TTAB 1986); In re Camel Mfg. Co., 222 USPQ 1031 (TTAB 1984).
The applicant has applied to register the mark SHELLZ for buttons for use in home sewing and crafting, in International Class 26. The definition of SHELL is: a. The usually hard outer covering that encases certain organisms, such as mollusks, insects, and turtles; the carapace. b. A similar outer covering on an egg, a fruit, or a nut. c. The material that constitutes such a covering.[1] The mark immediately describes and names the characteristics and features of the goods, namely, it refers to buttons made from shells. (See attached page from applicant’s website). Accordingly, the mark is refused registration on the Principal Register under Section 2(e)(1) of Trademark Act.
Response to Refusal
Although the examining attorney has refused registration, the applicant may respond to the refusal to register by submitting evidence and arguments in support of registration.
If the applicant has any questions or needs assistance in responding to this Office action, please telephone the assigned examining attorney. Thank you.
/Michael Webster/
Michael Webster
Examining Attorney
USPTO Law Office 102
571-272-9266
HOW TO RESPOND TO THIS OFFICE ACTION:
STATUS OF APPLICATION: To check the status of your application, visit the Office’s Trademark Applications and Registrations Retrieval (TARR) system at http://tarr.uspto.gov.
VIEW APPLICATION DOCUMENTS ONLINE: Documents in the electronic file for pending applications can be viewed and downloaded online at http://portal.gov.uspto.report/external/portal/tow.
GENERAL TRADEMARK INFORMATION: For general information about trademarks, please visit the Office’s website at http://www.gov.uspto.report/main/trademarks.htm
FOR INQUIRIES OR QUESTIONS ABOUT THIS OFFICE ACTION, PLEASE CONTACT THE ASSIGNED EXAMINING ATTORNEY SPECIFIED ABOVE.
[1]The American Heritage® Dictionary of the English Language, Third Edition copyright © 1992 by Houghton Mifflin Company. Electronic version licensed from INSO Corporation; further reproduction and distribution restricted in accordance with the Copyright Law of the United States. All rights reserved.