Reconsideration Letter

PEI

Tannas Company

Reconsideration Letter

United States Patent and Trademark Office (USPTO)

Office Action (Official Letter) About Applicant’s Trademark Application

 

U.S. Application Serial No. 76720557

 

Mark:  PEI

 

 

        

 

Correspondence Address:  

       CHRISTOPHER JOHN RUDY

       CHRISTOPHER JOHN RUDY, ESQ.

       209 HURON AVE STE 8

       PORT HURON, MI 48060

      

 

 

 

 

Applicant:  Tannas Company

 

 

 

Reference/Docket No. PEI-968

 

Correspondence Email Address: 

      

 

 

 

REQUEST FOR RECONSIDERATION

AFTER FINAL ACTION

DENIED

 

 

Issue date:  

 

 

Applicant’s request for reconsideration is denied.  See 37 C.F.R. §2.63(b)(3).  The trademark examining attorney has carefully reviewed applicant’s request and determined the request did not:  (1) raise a new issue, (2) resolve all the outstanding issue(s), (3) provide any new or compelling evidence with regard to the outstanding issue(s), or (4) present analysis and arguments that were persuasive or shed new light on the outstanding issue(s).  TMEP §§715.03(a)(ii)(B), 715.04(a). 

 

While the applicant has included new specimens regarding the use of the term PEI, this evidence, like the previously included specimens, also shows the mark used as the name of a test procedure (Phosphorus Emissions Index) and not as the source of the testing services. As the attached evidence from the Institute of Materials shows, Phosphorus Emissions Index (PEI) is a test for the analysis of volatilized oil to determine the amount of catalyst-contaminating phosphorus compounds volatilized with the oil. Further, the specimen shows that the method of this test is the AVANT PEI in which AVANT is the source of the services and PEI is the method or procedure performed.

 

Whether a designation functions as a mark depends on the commercial impression it makes on the relevant public; that is, whether purchasers would be likely to regard it as a source-indicator for the services.  See In re Keep A Breast Found., 123 USPQ2d 1869, 1879 (TTAB 2017) (quoting In re Eagle Crest Inc., 96 USPQ2d 1227, 1229 (TTAB 2010)); TMEP §1301.02.  The specimen and any other relevant evidence of use is reviewed to determine whether an applied-for mark is being used as a service mark.  See In re Keep A Breast Found., 123 USPQ2d at 1879 (quoting In re Eagle Crest Inc., 96 USPQ2d at 1229); TMEP §1301.02. In this instance, consumers are unlikely to pull out the term PEI as a source indicator when the evidence of record shows this term is merely an abbreviation for a Phosphorus Emission Index test or method.

 

Not every designation used in the advertising or performance of services functions as a service mark, even though it may have been adopted with the intent to do so.  In re Keep A Breast Found., 123 USPQ2d at 1879 (quoting Am. Velcro, Inc. v. Charles Mayer Studios, Inc., 177 USPQ 149, 154 (TTAB 1973)); see TMEP §1301.02.  A designation can only be registered when purchasers would be likely to regard it as a source-indicator for the services.  TMEP §1301.02; see In re Moody’s Investors Serv. Inc., 13 USPQ2d 2043, 2047-49 (TTAB 1989).

 

Accordingly, the following failure to function refusal made final in the Office action dated July 10, 2019 is maintained and continued. See TMEP §§715.03(a)(ii)(B), 715.04(a). 

 

If applicant has already filed an appeal with the Trademark Trial and Appeal Board, the Board will be notified to resume the appeal.  See TMEP §715.04(a).

 

If applicant has not filed an appeal and time remains in the six-month response period, applicant has the remainder of that time to (1) file another request for reconsideration that complies with and/or overcomes any outstanding final requirement(s) and/or refusal(s), and/or (2) file a notice of appeal to the Board.  TMEP §715.03(a)(ii)(B).  Filing a request for reconsideration does not stay or extend the time for filing an appeal.  37 C.F.R. §2.63(b)(3); see TMEP §715.03(c). 

 

 

/Christopher M. Nunley/

Examining Attorney

Law Office 104

(571) 270-3782

Christopher.Nunley@uspto.gov 

 

 

 

Reconsideration Letter [image/jpeg]


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