BELIEVE IN PLAY

Hasbro, Inc.

Application Filed: 2007-09-06
Trademark Application Details
Trademark Logo BELIEVE IN PLAY

Mark For: BELIEVE IN PLAY® trademark registration is intended to cover the categories of toys, games and playthings, namely, toy action figures, toy vehicles, dolls, doll clothing, stuffed toys, plush toys, foam toys, children's multiple activity toys, bath toys, bathtub toys, inflatable toys, ride-on toys, vinyl and plastic toy animals and characters, toy construction blocks, sorting, stacking and nesting toys, rocking toys, wind-up toys, toy wooden blocks. [all]

Status

2022-04-19 UTC
DEAD REGISTRATION Cancelled Invalidated
The trademark application was registered, but subsequently it was cancelled or invalidated and removed from the registry.


Research OneLook Acronym Finder
Serial Number76681546
Registration Number3631829
Mark Literal ElementsBELIEVE IN PLAY
Mark Drawing Type4 - STANDARD CHARACTER MARK
Mark TypeTRADEMARK
RegisterPRINCIPAL
Current LocationPUBLICATION AND ISSUE SECTION 2009-04-30
Basis1(a)
Class StatusSECTION 8 - CANCEL
Primary US Classes
  • 022: Games, Toys and Sporting Good
  • 023: Cutlery, Machinery, Tools and Parts Thereof
  • 038: Prints and Publications
  • 050: Merchandise Not Otherwise Classified
Primary International Class
  • 028 - Primary Class
  • (Toys and sporting goods) Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
Filed UseNo
Current UseYes
Intent To UseNo
Filed ITUYes
44D FiledNo
44E CurrentNo
66A CurrentNo
Current BasisNo
No BasisNo
Cancellation Code2
Attorney NamePAUL N. VANASSE
Law Office AssignedM50
Employee NameKHAN, ASMAT A

Timeline

2007-07-09Date of First Use
2007-07-09Date of Use In Commerce
2007-09-06Application Filed
2008-06-17Published
2008-06-17Published for Opposition
2009-04-30Location: PUBLICATION AND ISSUE SECTION
2009-06-02Trademark Registered
2016-01-08Cancelled
2016-01-08Status: Dead/Cancelled
2016-01-08Status: Registration cancelled because registrant did not file an acceptable declaration under Section 8. To view all documents in this
2018-07-08Transaction Date

Trademark Parties (Applicants & Owners)

Party: HASBRO, INC.
Address1027 Newport Avenue Pawtucket, RHODE ISLAND UNITED STATES 02862
Legal Entity TypeCorporation
Legal Entity StateRHODE ISLAND

Attorney of Record

PAUL N. VANASSE
HASBRO, INC.
1027 NEWPORT AVENUE
PAWTUCKET, RI 02862

Good, Services, and Codes

(CANCELLED)
IC 028. US 022 023 038 050. G & S: toys, games and playthings, namely, toy action figures, toy vehicles, dolls, doll clothing, stuffed toys, plush toys, foam toys, children's multiple activity toys, bath toys, bathtub toys, inflatable toys, ride-on toys, vinyl and plastic toy animals and characters, toy construction blocks, sorting, stacking and nesting toys, rocking toys, wind-up toys, toy wooden blocks. FIRST USE: 20070709. FIRST USE IN COMMERCE: 20070709

International Codes:28
U.S. Codes:022,023,038,050
Type CodeType
GS0281toys, games and playthings, namely, toy action figures, toy vehicles, dolls, doll clothing, stuffed toys, plush toys, foam toys, children's multiple activity toys, bath toys, bathtub toys, inflatable toys, ride-on toys, vinyl and plastic toy animals and characters, toy construction blocks, sorting, stacking and nesting toys, rocking toys, wind-up toys, toy wooden blocks

Trademark Filing History

DescriptionDateProceeding Number
CANCELLED SEC. 8 (6-YR)2016-01-08
REGISTERED-PRINCIPAL REGISTER2009-06-02
LAW OFFICE REGISTRATION REVIEW COMPLETED2009-04-3068658
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED2009-04-30
STATEMENT OF USE PROCESSING COMPLETE2009-04-2966530
USE AMENDMENT FILED2009-04-2366530
PAPER RECEIVED2009-04-23
SOU EXTENSION 1 GRANTED2009-03-2066530
CASE ASSIGNED TO INTENT TO USE PARALEGAL2009-03-2066530
TEAS EXTENSION RECEIVED2009-03-03
SOU EXTENSION 1 FILED2009-03-0366530
NOA MAILED - SOU REQUIRED FROM APPLICANT2008-09-09
PUBLISHED FOR OPPOSITION2008-06-17
NOTICE OF PUBLICATION2008-05-28
LAW OFFICE PUBLICATION REVIEW COMPLETED2008-05-1468658
APPROVED FOR PUB - PRINCIPAL REGISTER2008-05-10
TEAS/EMAIL CORRESPONDENCE ENTERED2008-05-0868658
CORRESPONDENCE RECEIVED IN LAW OFFICE2008-05-0868658
ASSIGNED TO LIE2008-05-0868658
TEAS RESPONSE TO OFFICE ACTION RECEIVED2008-05-07
CORRESPONDENCE RECEIVED IN LAW OFFICE2008-05-0788889
NON-FINAL ACTION MAILED2007-11-13
NON-FINAL ACTION WRITTEN2007-11-1174818
ASSIGNED TO EXAMINER2007-11-0874818
APPLICATION FILING RECEIPT MAILED2007-09-18
NEW APPLICATION ENTERED IN TRAM2007-09-12

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