UNITED STATES PATENT AND TRADEMARK OFFICE
SERIAL NO: 76/636705
APPLICANT: Mary Kay Inc.
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CORRESPONDENT ADDRESS: |
RETURN ADDRESS: Commissioner for Trademarks P.O. Box 1451 Alexandria, VA 22313-1451
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MARK: PRONEWAL
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CORRESPONDENT’S REFERENCE/DOCKET NO: 2005-01746/0
CORRESPONDENT EMAIL ADDRESS: |
Please provide in all correspondence:
1. Filing date, serial number, mark and applicant's name. 2. Date of this Office Action. 3. Examining Attorney's name and Law Office number. 4. Your telephone number and e-mail address.
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MAILING/E-MAILING DATE INFORMATION: If the mailing or e-mailing date of this Office action does not appear above, this information can be obtained by visiting the USPTO website at http://tarr.gov.uspto.report/, inserting the application serial number, and viewing the prosecution history for the mailing date of the most recently issued Office communication.
Serial Number 76/636705
The assigned examining attorney acknowledges receipt of applicant’s Statement of Use and has determined the following:
Registration is refused because the proposed mark, as used on the specimen of record, merely identifies a process and/or system, and would not be perceived as a trademark for the goods identified in the application. Trademark Act Sections 1, 2 and 45, 15 U.S.C. §§1051, 1052 and 1127. See In re Griffin Pollution Control Corp., 517 F.2d 1356, 186 USPQ 166 (C.C.P.A. 1975); Congoleum Corp. v. Armstrong Cork Co., 218 USPQ 528, 535 n.13 (TTAB 1983); In re Big Stone Canning Co., 169 USPQ 815 (TTAB 1971).
In this case, the specimen comprises a catalog for cosmetic products. While the proposed mark is featured in this specimen, it indicates use solely to identify a process and/or system because it refers to a system used in connection with applicant’s cosmetics. The specimen indicates clearly that terms other than the proposed mark are used as trademarks for applicant’s various cosmetic products. However, the wording in the proposed mark is only used to identify the systems rather than as a source indicator for the goods identified in the Notice of Allowance.
Where a term is used solely to identify a process, style, method, system, or the like, it is not registrable as a trademark. A process or system is only a way of doing something, and does not generally constitute a marketable or tangible product. The name of a system or process does not function as a trademark unless it is also used to identify and distinguish the goods listed in the application, and to indicate the source of those goods. The determination of whether matter functions solely as the name of a system or process and also as a trademark is based on a consideration of the manner in which the proposed mark is used, as evidenced by the specimen and any other information of record. See In re Griffin Pollution Control Corp., 517 F.2d 1356, 186 USPQ 166 (C.C.P.A. 1975) (OXINITE held not to function as a trademark for a gas mixture because, based on the specimens of record, consumers would associate the mark only with a water treatment process and not with the identified goods); See also TMEP §1301.02(e).
Applicant may respond to this refusal by submitting a substitute specimen showing proper use of the proposed mark as a trademark (to indicate the source of the goods), along with a statement that “the substitute specimen was in use in commerce prior to the expiration of the time allowed to the applicant for filing a statement of use,” verified with a notarized affidavit or a signed declaration under 37 C.F.R. §2.20. 37 C.F.R. §2.59(b)(2); TMEP §§904.09 and 1109.09(b).
The following is a sample declaration under 37 C.F.R. §2.20 with a supporting statement for a substitute specimen:
The undersigned being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. §1001, and that such willful false statements and the like may jeopardize the validity of the application or document or any registration resulting there from, declares that the substitute specimen was in use in commerce prior to the expiration of the time allowed to the applicant for filing a statement of use; all statements made of his/her own knowledge are true; and all statements made on information and belief are believed to be true.
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If applicant has questions about its application or needs assistance in responding to this Office action, please telephone the assigned trademark examining attorney directly at the number below.
/Linda M. Estrada/
Trademark Attorney, Law Office 104
U.S. Patent & Trademark Office
(571) 272-9298
(571) 273-9104 Fax
HOW TO RESPOND TO THIS OFFICE ACTION:
STATUS OF APPLICATION: To check the status of your application, visit the Office’s Trademark Applications and Registrations Retrieval (TARR) system at http://tarr.uspto.gov.
VIEW APPLICATION DOCUMENTS ONLINE: Documents in the electronic file for pending applications can be viewed and downloaded online at http://portal.gov.uspto.report/external/portal/tow.
GENERAL TRADEMARK INFORMATION: For general information about trademarks, please visit the Office’s website at http://www.gov.uspto.report/main/trademarks.htm
FOR INQUIRIES OR QUESTIONS ABOUT THIS OFFICE ACTION, PLEASE CONTACT THE ASSIGNED EXAMINING ATTORNEY SPECIFIED ABOVE.