UNITED STATES PATENT AND TRADEMARK OFFICE
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SERIAL NO: 76/553317
APPLICANT: TV Guide Magazine Group, Inc.
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CORRESPONDENT ADDRESS: SUSAN PROGOFF FISH & NEAVE 1251 AVENUE OF THE AMERICAS NEW YORK, NEW YORK 10020
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RETURN ADDRESS: Commissioner for Trademarks 2900 Crystal Drive Arlington, VA 22202-3514
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MARK: TV GUIDE PRIME
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CORRESPONDENT’S REFERENCE/DOCKET NO: N/A
CORRESPONDENT EMAIL ADDRESS:
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Please provide in all correspondence:
1. Filing date, serial number, mark and applicant's name. 2. Date of this Office Action. 3. Examining Attorney's name and Law Office number. 4. Your telephone number and e-mail address.
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Serial Number 76/553317
The assigned trademark examining attorney has reviewed the referenced application filed on October 22, 2003, and has determined the following.
Search Results
The Office records have been searched and no similar registered or pending mark has been found that would bar registration under Trademark Act Section 2(d), 15 U.S.C. §1052(d). TMEP §704.02.
Section 2(e)(1) - Descriptive Refusal
Registration is refused because the proposed mark merely describes characteristics of applicant’s services. Trademark Act Section 2(e)(1), 15 U.S.C. §1052(e)(1); TMEP §§1209 et seq. Applicant’s proposed mark, TV GUIDE PRIME, merely describes the type of magazine where the advertisements are placed (namely, a TV guide) and that such advertisements are “prime advertising” in nature. Trademark Act Section 6, 15 U.S.C. §1056; TMEP §§1213 and 1213.03(a). Moreover, the components of the mark do not create together a separate, non-descriptive meaning. See In re Ampco Foods, Inc., 227 USPQ 331, 333 (TTAB 1985). Please note the attached printouts from the Examining Attorney’s search using a computerized database, which show that “prime” is used frequently in the industry to describe advertising. The Trademark Trial and Appeal Board has held that materials obtained through computerized text searching are competent evidence to show the descriptive use of terms under Trademark Act Section 2(e)(1), 15 U.S.C. Section 1052(e)(1). In re National Data Corp., 222 USPQ 515, 517 n.3 (TTAB 1984).
Although the examining attorney has refused registration, the applicant may respond to the refusal to register by submitting evidence and arguments in support of registration.
Distinctiveness under Section 2(f)
Applicant may claim the benefit of Trademark Act Section 2(f), 15 U.S.C. §1052(f), by claiming acquired distinctiveness of the phrase “TV GUIDE” through ownership of U.S. Registration Nos. 1137497, 2596584, and 2599936 and others. 37 C.F.R. §2.41(b); TMEP §1212.02(f). To do so, applicant must submit the following statement, if accurate:
The wording “TV GUIDE” in the mark has become distinctive of the services as evidenced by ownership of U.S. Registration Nos. 1137497, 2596584, and 2599936 and others on the Principal Register for the same mark for related goods or services. 37 C.F.R. §2.41(b); TMEP §§1212.04 et seq.
If the applicant chooses to respond to the refusal to register, the applicant must also respond to or note the following informalities.
Should applicant claim acquired distinctiveness as to the phrase “TV GUIDE”, applicant must disclaim the word “PRIME” for the reasons stated above.
The computerized printing format for the Office’s Trademark Official Gazette requires a standardized format for a disclaimer. TMEP §1213.08(a)(i). The following is the standard format used by the Office:
No claim is made to the exclusive right to use “PRIME” apart from the mark as shown.
See In re Owatonna Tool Co., 231 USPQ 493 (Comm’r Pats. 1983).
If the applicant is the owner of Registration Nos. 650942, 1853620, 2037478, 2453851, and others, the applicant must submit a claim of ownership. 37 C.F.R. §2.36; TMEP §812.
Recitation of Services
The identification of services needs clarification because it does not accurately describe the services shown in the specimen of use. The advertisement specifically states that “TV GUIDE PRIME” is a specific (“upper demograhic”) edition of the applicant’s magazine (“TV GUIDE”). Applicant may change the wording in the present identification to the following, if accurate. TMEP §1402.01.
Advertising services, namely, assisting advertisers in placing advertising to reach a targeted demographic audience by preparing and placing informational and promotional advertisements of others in a bi-weekly entertainment and television news magazine (International Class 35).
Please note that, while the identification of services may be amended to clarify or limit the services, adding to the services or broadening the scope of the services is not permitted. 37 C.F.R. §2.71(a); TMEP §1402.06. Therefore, applicant may not amend the identification to include services that are not within the scope of the services set forth in the present identification.
Applicant must submit a new declaration stating that applicant believes it is the owner of the mark, dated and signed by a person authorized to sign under 37 C.F.R. §2.33(a). The previously submitted declaration is defective because it states that applicant is entitled to use the mark in commerce, but not that the applicant is the owner of the mark. 15 U.S.C. §1051(a)(3), 37 C.F.R. §2.33(b)(1); TMEP §804.02.
The following is a properly worded declaration for a §1(a) application:
The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C. §1001, and that such willful false statements and the like may jeopardize the validity of the application or document or any resulting registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be registered; to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.
_____________________________
(Signature)
_____________________________
(Print or Type Name and Position)
_____________________________
(Date)
If the applicant has any questions concerning this Office action, please telephone the assigned examining attorney.
/ELIZABETH J. WINTER/
Trademark Examining Attorney
Law Office 113
(703) 285-1184; FAX (703) 746-6228
(703) 308-9113 ext. 480 (Thurs.)
How to respond to this Office Action:
To respond formally using the Office’s Trademark Electronic Application System (TEAS), visit http://www.gov.uspto.report/teas/index.html and follow the instructions.
To respond formally via regular mail, your response should be sent to the mailing Return Address listed above and include the serial number, law office and examining attorney’s name on the upper right corner of each page of your response.
FOR INQUIRIES OR QUESTIONS ABOUT THIS OFFICE ACTION, PLEASE CONTACT THE ASSIGNED EXAMINING ATTORNEY.
****************************069124******************************
SEND TO: WINTER, ELIZABETH
TRADEMARK LAW LIBRARY
2101 CRYSTAL PLAZA ARC
MAILBOX 314
ARLINGTON, VIRGINIA 22202-4600
MAIL-IT REQUESTED: MARCH 29, 2004 10083K
CLIENT: EW
LIBRARY: NEWS
FILE: ALLNWS
YOUR SEARCH REQUEST AT THE TIME THIS MAIL-IT WAS REQUESTED:
(PRIME W/1 ADVERTIS!) AND (DATE AFT 3/29/2002 AND DATE BEF 3/30/2004)
NUMBER OF STORIES FOUND WITH YOUR REQUEST THROUGH:
LEVEL 1... 261
LEVEL 1 PRINTED
THE SELECTED STORY NUMBERS:
1,15,18-20,35,50,62-63,65-66,92,100,104,129,135,152,187,195,204,208,216,230,233-
234,236,250,253
DISPLAY FORMAT: 50 VAR KWIC
SEND TO: WINTER, ELIZABETH
TRADEMARK LAW LIBRARY
2101 CRYSTAL PLAZA ARC
MAILBOX 314
ARLINGTON VIRGINIA 22202-4600
**********************************03066**********************************
Copyright 2004 National Public Radio (R). All rights reserved. No quotes fromthe materials contained herein may be used in any media without attribution toNational Public Radio. This transcript may not be reproduced in whole or inpart without prior written permission. For further information, please contactNPR's Permissions Coordinator at (202) 513-2000.
National Public Radio (NPR)
SHOW: Morning Edition (10:00 AM ET) - NPR
March 22, 2004 Monday
LENGTH: 1150 words
HEADLINE: Growth of ESPN
ANCHORS: BOB EDWARDS
REPORTERS: MARK MORAN
BODY:
... one of them was ESPN,' those people would revolt.
MORAN: Scott Cleland, an investment research analyst who specializes in media companies, says with a weekly audience of 80 million viewers, ESPN feeds America's seemingly insatiable appetite for sports.
Mr. CLELAND: They are a primo advertising audience of the right demographic, you know, young men, beer commercials. They'll pay a lot of money for prime advertising, and that makes that content more valuable than most anything else.
MORAN: ESPN may be as valuable to a Disney suitor as it is to the country's rabid sports public. Cleland says the sports network alone generates $1 billion a year for Disney, 20 percent of its total revenue. ESPN is Disney's most profitable property, bar none. That has allowed the sports network to command high prices from cable companies. ...
Copyright 2004 Crain Communications Inc.
Advertising Age
January 26, 2004, Monday
SECTION: Pg. 4
LENGTH: 1333 words
HEADLINE: 'Surreal Life': Porn crosses over to media mainstream
BYLINE: T.L. STANLEY
BODY:
... pop stars as Christina Aguilera and Britney Spears, not to mention Paris Hilton's X-rated videotaped romp.
Jeremy's ''Surreal Life'' Jan. 11 premier drew 5.3 million viewers, the highest rating in that day and time period in The WB's 10-year history. It was also the highest-rated show ever on the WB in that time period among adults 18-34 and 18-49- prime advertiser demographics.
still barriers
Marketers are beginning to take notice, though even porn pioneer and Hustler publisher Larry Flynt says there are barriers for brand endorsements. ''I'm sure General Motors wouldn't have a porn star trying to sell their cars like Dinah Shore did years ago,'' Mr. Flynt said. ''The culture has changed, but the product has to be right.''
Though the figures are difficult to verify, adult entertainment could be ...
Copyright 2004 Bell & Howell Information and Learning
Business Dateline
Copyright 2004 American City Business Journals
The Business Journal;
Serving Metropolitan Kansas City
January 2, 2004
SECTION: Vol. 22, No. 17; Pg. 5; ISSN: 15308170
B&H-ACC-NO: 521758951
LENGTH: 670 words
HEADLINE: Local companies find worldwide opportunity with sponsored search-engine links
AUTHOR-NAME: Anderson, Charlie
BODY:
... search for "shutters" most days. The top sponsored site on a recent Monday was earmarked for Home Depot Inc., an $80 billion retailing colossus.
Miller's Independencebased custom plantationshutter shop hasn't eclipsed $500,000 in annual revenue in 25 years of business. But the founder has no qualms ponying up a couple of thousand dollars a month for his prime advertising space on Google.
Copyright 2003 The News Journal (Wilmington, DE)
All Rights Reserved
The News Journal (Wilmington, DE)
December 31, 2003 Wednesday
SECTION: NEWS; Pg. 10A
LENGTH: 1338 words
HEADLINE: OUR READERS' VIEWS
BYLINE: Readers
BODY:
... it despicable that Dean would politicize of one of the most terrible events in our history by repeating baseless theories. I hope this will help make it clear to other voters that he is not presidential material.
Lyman Darling
Wilmington
Generosity is not same as materialism
Thank you for printing the Dec. 19 article headlined "Make your gift-giving meaningful for others.". As businesses vie for prime advertising spots in public places during the holiday season, it is easy to forget how commercialism affects the innocence of children.
Instead of honoring their natural sense of wonder, it can instill insatiable wanting of more stuff. It is heartening to see teens claim their independence from materialism.
It is easy to focus on just getting the shopping done. But it's much more lasting to focus on the spirit of ...
Copyright 2003 The Post-Crescent (Appleton, WI)
All Rights Reserved
The Post-Crescent (Appleton, WI)
December 27, 2003 Saturday
SECTION: YOUR VIEWS; Pg. 5B
LENGTH: 880 words
HEADLINE: Letters to the Editor
BYLINE: Readers
BODY:
... important purpose of expressing editorial opinion and reader feedback without the intrusion of entertainment events and home improvement services that properly belong in other sections of the paper.
For many, these are the most important pages in the paper. On Dec. 14, the Views content is spread out over four pages -- impressive, until one sees that it could easily be compressed onto two if the included advertising was eliminated.
I realize that this is prime advertising space, and that The Post-Crescent, after all, is a business.
Yet, consider the position that you are putting yourselves in. The Post-Crescent has taken a strong (and proper) stand against the strong influence money has on politics in Madison and Washington. Why is this different from your own editorial pages?
The newspaper, for example, has taken a significant public position in the creation and development of the Fox Cities Performing Arts Center. This ...
Copyright 2003 Financial Times Information
All rights reserved
Global News Wire - Europe Intelligence Wire
Copyright 2003 Investors Chronicle
Investors Chronicle
November 28, 2003
FT-ACC-NO: A200401071C7-6DF2-GNW
LENGTH: 234 words
HEADLINE: NETWORK AIMS TO EXPAND AT HOME AND ABROAD
BODY:
... an office in Adelaide in January. It also plans to expand its business internationally, focusing on the UK, central Europe and the Asia-Pacific region by applying its formula of developing a regional 'site owner' network.
The company's outdoor media business turnover increased to A$10.9m in the six months to June 2003 (A$2.9m in the period to December 2002), as it increased the value of prime advertising sites, developed product integration strategies and added new clients. Group losses for the period totalled A$498,000.
ICView - The outdoor advertising market can prove to be a profitable hunting ground. Site locations are obviously important and, if Network can grow its number of long-term contracts, it could do well. The shares are trading at 17.5p.
Copyright 2003 Winston-Salem Journal
Winston-Salem Journal (Winston Salem, NC)
October 8, 2003 Wednesday, METRO EDITION
SECTION: C; In Brief; Pg. 2
LENGTH: 890 words
HEADLINE: LAWYERS MUM ON BRYANT HEARING WAIVER
BYLINE: JOURNAL STAFF AND WIRE REPORT
DATELINE: EAGLE, COLO.
BODY:
... Center to the Colonial Center.
The executive committee of the school's board of trustees approved a proposal yesterday to sell the naming rights of the 18,000-seat arena to Colonial Life and Accident Insurance Company, almost a year after the $65-million building opened.
Colonial will pay $5.5 million during the next 12 years to have its name placed atop the arena in downtown Columbia. Colonial also will get prime advertising space on the scoreboard inside the arena and other locations throughout the complex.
Basketball coach Ken Shields of Northern Kentucky said he will retire after the coming season.
Shields, 61, is the school's winningest coach, with a 290-155 record in 15 seasons. Northern Kentucky, a Division II school, finished as national runner-up in 1996 and 1997, when the team won a school- ...
Copyright 2003 The Arizona Republic
All Rights Reserved
The Arizona Republic
September 16, 2003 Tuesday Final chaser Edition
SECTION: FRONT; Pg. 1A
LENGTH: 633 words
HEADLINE: QWEST ENTERS PARTNERSHIP WITH NEW ARENA, DEVELOPER
BYLINE: By Pat Flannery, The Arizona Republic
BODY:
... West Valley.
He noted that a half-million new homes and businesses are envisioned west of the White Tank Mountains.
"We think, in the long run, this is going to be a $50 million revenue deal for us," Quinn said. "That is a big deal for us in Arizona."
As a part of the deal, Qwest will have naming rights to the arena's two tiers of luxury boxes. It also will get prime advertising space inside.
The partnership has been in the bag for two months. Qwest has spent several million dollars installing fiber-optic cable around the arena, Quinn said.
Ellman described the plan as unique because it involves both sports marketing and construction aspects. He predicted it would become the wave of the future in large developments, a notion echoed by Quinn.
"It shows that we're changing the ways ...
Copyright 2003 Chicago Tribune Company
Chicago Tribune
September 14, 2003 Sunday
Chicago Final Edition
SECTION: BUSINESS ; ZONE C; Pg. 5
LENGTH: 941 words
HEADLINE: (Work)space available--for a price;
From coffee cups to desktop mouse pads to bathroom stalls, advertisements are showing up more frequently in the office.
BYLINE: By Robert Gutsche Jr., Special to the Tribune.
BODY:
... capturing consumers' attention at work, says Bill Prickett, spokesman for Promotional Products Association in Dallas. He estimates between 30 percent and 40 percent of the promotional products he tracks are geared toward the office marketplace.
"I don't see this industry ever ending," Prickett said. "If you can get somebody to put a paperweight or a picture frame with a logo on it on their desk, then that is very, very prime advertising space. If there is room to put a name or logo on it, (people) will find a way to do it."
Since the promotion industry started in the 1870s when a shoe store in Ohio advertised itself on schoolbags for children, Prickett said, companies have worked hard to place their names and logos on everyday items.
Cubed scratch paper and pens and pencils stamped with company logos ...
Copyright 2003 Crain Communications Inc.
Crain's New York Business
September 8, 2003, Monday
SECTION: Pg. 3
LENGTH: 904 words
HEADLINE: NBC Peacock needs lift to keep its lead; Network must find new hit shows; Vivendi merger would add muscle
BYLINE: valerie block
BODY:
... vignettes with star performers and cliff-hanger endings interspersed among commercial breaks, designed to keep viewers glued to the network all night.
Limits to gimmicks
''Jeff has been very innovative in his approach,'' says Bob Flood, director of national electronic media at Optimedia USA. ''He's good at seizing opportunities and creating them.''
But gimmicks can only go so far. Fox shaved the network's lead in the prime advertising demographic last season to a perilously close 1 million viewers on the strength of American Idol and Joe Millionaire. NBC viewership in the demo dropped 15%, partly due to the fact that its year-earlier numbers were boosted by the Winter Olympics. But a report from brokerage S.G. Cowan says the decline is significant, even with an adjustment for the lack of the blockbuster sports event.
While the decline ...
Copyright 2003 Simba Information Inc.
Technology Advertising & Branding Report
September 08, 2003
LENGTH: 193 words
HEADLINE: Satellite Radio Boom Box Get Star Treatment At Bloomingdale's
BODY:
National high-end department store chain Bloomingdale's, New York, is featuring Delphi's SkyFi satellite radio boom box with XM Satellite radio service as part of its new "What's Hot" 10-day marketing campaign beginning Sept. 12.
The radio retails for approximately $100 and will be placed in prime advertising space in Bloomingdale's print ads going out in national daily newspapers as well as a spot in Bloomingdale's fall catalog, window displays and in-store displays.
Copyright 2003 The Times Mirror Company; Los Angeles Times
All Rights Reserved
Los Angeles Times
July 20, 2003 Sunday
Home Edition
SECTION: BUSINESS; Part 3; Business Desk; Pg. 2
LENGTH: 1388 words
HEADLINE: Week in Review;
TOP STORIES -- July 14-19
BYLINE: From Times Staff
BODY:
... conglomerates such as Viacom Inc. and News Corp.
In the Senate, a bipartisan coalition is pushing a far more comprehensive bill that would repeal additional elements of the FCC decision.
*
Yahoo to Buy Overture in $1.6-Billion Deal
Yahoo Inc. agreed to pay about $1.6 billion in stock and cash for Overture Services Inc., a Pasadena firm that pioneered charging for prime advertising space in Internet search results.
The deal would unite two companies that have enjoyed a lucrative alliance since November 2001. It would be the latest step Yahoo has taken to bolster its cornerstone business to better compete with Google Inc. and Microsoft Corp.'s MSN.
Yahoo agreed to pay $4.75 in cash and 0.6108 share of Yahoo stock for each Overture share.
The cash portion of the deal ...
Copyright 2003 Great Falls Tribune (Great Falls, MT)
All Rights Reserved
Great Falls Tribune (Great Falls, MT)
June 29, 2003 Sunday
SECTION: A-SECTION; Pg. 5A
LENGTH: 805 words
HEADLINE: Foundation hires professional fund-raiser
BYLINE: George Geise, Staff
BODY:
... funds.
The largest goal is $500,000 (over a 10-year period) for naming rights to the stadium. A subcommittee headed by contractor Bob McIntyre is pursuing that key component.
"An added benefit to this capital campaign is the ability to combine marketing dollars with philanthropic budgets," White said. "Business owners and corporate donors can use marketing dollars to purchase naming rights for 10 years of prime advertising space."
White said she's actively seeking outside funding sources.
"We're requesting federal funds and grants, and we're talking to private foundations," she said.
"But since the stadium is city-owned, a lot of those funds are restricted."
That means those who benefit the most from the project - the people of Great Falls - will pay most of the bill.
"There is strong leadership in Great Falls, or the project wouldn't have gotten this far," White said. " ...
Copyright 2003 MarketWatch.com Inc., All Rights Reserved
CBS MarketWatch
June 20, 2003 Friday
SECTION: NEWS & COMMENTARY; MARKETS
LENGTH: 382 words
HEADLINE: Bank One to 'present' Chicago Bears: report
BYLINE: Jennifer Waters, CBS.MarketWatch.com; mailto:jwaters£marketwatch.com; Jennifer Waters is the Chicago bureau chief for CBS.MarketWatch.com.
BODY:
However, the spokesman said, "it's possible" that the company would have an announcement of some sort Monday.
It's unclear what Bank One (ONE) gets for "presenting" an athletic team, though it's sure to include prime advertising space. It's also likely that certain broadcast programming and some signage will include wording along the lines of, "The Chicago Bears presented by Bank One," or "Bank One presents the Chicago Bears."
Bank One has deep roots with the Chicago Bears, going back to the days of Bears legendary owner and coach George Halas. The organization been a customer of the former First National Bank since 1934. It is likely that ...
Copyright 2003 The Press Enterprise Co.
THE BUSINESS PRESS/CALIFORNIA
April 21, 2003, Monday
SECTION: Pg. 1
LENGTH: 1042 words
HEADLINE: INLAND EMPIRE FOCUS : Airlines market to a Latin tempo : ONT carriers tailor message to Hispanic audience
BYLINE: Steven Frasher and Jorge A. Arizmendi-Pe-aloza; The Business Press/California and La Prensa
BODY:
... travel agent."
"My clientele is mainly Hispanic," Jackson said. "They prefer to
travel with American Airlines for an international flight;
Southwest to travel in the United States."
Both American and Southwest airlines engage in national
advertising campaigns geared specifically to the Hispanic
audience that emphasize accessible and friendly service.
Advertising buys include popular television programs on
Spanish-language networks.
One of American's prime advertising vehicles is the Univision
program, "Sabado Gigante," a popular variety and talk show,
Pantin said.
The airline targets newly arrived immigrants for international
travel with the message that, "We take them back home."
Promoting domestic flights is secondary, Castro said.
Southwest sponsors Futbol Liga Mexicana, or Major League Soccer
on Univision and airs commercials on Telemundo and Telefutura, a
movie network, Martinez said. ...
Copyright 2003 The Miami Herald
All Rights Reserved
The Miami Herald
March 23, 2003 Sunday F1OD EDITION
SECTION: WR; Pg. 7
LENGTH: 1308 words
HEADLINE: When half the town ships out
BYLINE: By AUDRA D.S. BURCH; aburch£herald.com
DATELINE: HINESVILLE, GA.
BODY:
... But to appreciate this relationship -- military posts and their nearby towns -- one only needs to spend time in Hinesville. Here, the history and closeness of war is in the every-day stuff.
The streets bear military names such as General Screven Way or General Stewart Way. Some of the street signs warn of tank crossings.
When the holiday lights came down in December, the symbolic yellow ribbons went up. The billboards and marquees, prime advertising space, all have been turned over to soldier sentiment: ''God Speed'' reads one; ''Stand Up For America'' reads another. And about 80 percent of the soldiers who retire from Fort Stewart settle here.
'OPENED ITS ARMS'
Part of the Hinesville way of life is owed to its sheer proximity to the military base. In 1940, Fort Stewart carved its 280,000-acre post from the piney woods and lowlands of southeast Georgia, so ...
Copyright 2003 The Times-Picayune Publishing Company
Times-Picayune (New Orleans, LA)
February 5, 2003 Wednesday
SECTION: LIVING; Television; Pg. 1
LENGTH: 1887 words
HEADLINE: Reality rules;
'West Wing' is losing viewers by the millions to 'The Bachelor' and 'The Bachelorette.' And that's not the only sign that reality TV has gone from prime-time side dish to main course.
BYLINE: Dave Walker
BODY:
... TV season, with the biggest drops coming in the younger demographics most desired by advertisers.
Among women age 18 to 34, "West Wing" is down nearly 25 percent year to year.
Meanwhile, by deploying the "Bachelor/Bachelorette" combo and the plastic-surgery stunt special "Extreme Makeover" against "West Wing," ABC has improved its ratings in the hour by more than 40 percent in the prime advertising demographic, adults age 18 to 49.
Copyright 2002 The Seattle Times Company
The Seattle Times
November 19, 2002, Tuesday Fourth Edition
SECTION: ROP ZONE; Business; Pg. C1
LENGTH: 677 words
HEADLINE: Battered tech titans push for practicality
Fall comdex 2002 / Fiorina touts new HP; McNealy zings rivals
BYLINE: Kim Peterson; Seattle Times technology reporter
DATELINE: Las Vegas
BODY:
... show how HP computers helped NASA track astronauts and aided animators in the movie "Shrek."
There was little mention of the company's printer business, except to show how a photographer in India uses a solar-powered printer to make identification cards for residents.
The campaign's theme, which Fiorina repeated several times, is "Everything is possible." The company began running television spots yesterday, bought prime advertising space on
Yahoo! and unveiled a billboard in New York's Times Square.
McNealy, dressed in his trademark blue jeans and sweat shirt, told the Comdex audience Sun's customers can assemble their computing systems in Lego-block fashion. They don't have to buy Sun's entire package, but can pick and choose from Web servers, storage capabilities and file systems.
Microsoft, by contrast, ...
Copyright 2002 The Seattle Times Company
The Seattle Times
October 16, 2002, Wednesday Fourth Edition
SECTION: ROP ZONE; Business; Pg. E1; The Newsletter
LENGTH: 558 words
HEADLINE: The Newsletter
A daily newsletter linking news, trends and people important to the Northwest
BYLINE: Stephen H. Dunphy; Seattle Times staff columnist
BODY:
... ownership is through employer-sponsored retirement plans while a somewhat larger share of U.S. households, 36.4 percent, owned mutual funds outside employer retirement plans.
We may not see much of Lou Piniella any more, but you will see more of Wells Fargo bank. The Seattle Mariners and Wells Fargo in Washington are teaming up in a sponsorship package that includes prime advertising signage at Safeco Field and a community-relations program that raises money for Seattle's Zion Preparatory Academy based on the number of home runs hit by the Mariners.
The Wells Fargo sign will appear on the centerfield scoreboard and on the rotational signage behind home plate.
The Mariners agreed to a relationship with Wells Fargo for all corporate-banking services.
Stephen H. ...
Content and programming Copyright 2002 Cable News NetworkTranscribed under license by FDCH e-Media, Inc. (f/k/a Federal Document ClearingHouse, Inc.). Formatting Copyright 2002 FDCH e-Media, Inc. (f/k/a FederalDocument Clearing House, Inc.). All rights reserved. No quotes from thematerials contained herein may be used in any media without attribution to CableNews Network. This transcript may not be copied or resold in any media.
CNN
SHOW: CNN SUNDAY MORNING 07:00
September 15, 2002 Sunday
Transcript # 091504CN.V46
SECTION: Entertainment
LENGTH: 1686 words
HEADLINE: Interview With Lisa Bernhard
BYLINE: Miles O'Brien
BODY:
... willing to do it, to come back to these people. Who's going to turn down that kind of money?
O'BRIEN: Well, let me ask you this: Does the business model work when you start getting well into the seven figures for an ensemble cast?
BERNHARD: I don't know. That's an excellent question. That's an excellent question, because at a certain point, you've got diminishing returns here. But you know, Thursday night is still the prime advertising night for all the movies that open over the weekend, and you're still pulling in a great demographic for the people who are going to go see those movies, so you're still -- it's the number one, you know, comedy, so it's still out there. You still have got to hang on to it, I think, if you can do it.
O'BRIEN: OK. Not dead yet, "Friends" is. All right. ...
Copyright 2002 The Times (Shreveport, LA)
All Rights Reserved
The Times (Shreveport, LA)
September 15, 2002 Sunday
SECTION: SPORTS; Brian mccallum; Pg. 9C
LENGTH: 532 words
HEADLINE: Don't let coach's stadium dream die
BYLINE: Brian McCallum, Staff
BODY:
... a game and a couple thousand fans. Bleachers, lights, scoreboard, bathrooms. Parking would be nice.
And I would personally love a press box with electricity and a phone. All the better for The Times to bring you detailed descriptions of the games played there.
The money for a stadium would ideally come from private sources. Perhaps there is a local business which could get this started with a large donation in exchange for prime advertising space at the new stadium. Maybe the booster clubs from Huntington and Southwood could take up the cause from there to see the project through to the end.
Maybe they could work together.
The exact location could be guided by the school board. Although Huntington, Southwood and Green Oaks all have solid options, Southwood might be the best spot because of its proximity to the Inner Loop. Certainly Huntington is close to I-20, but it's also close to Evangel. A ...
Copyright 2002 The Houston Chronicle Publishing Company
The Houston Chronicle
July 24, 2002, Wednesday 3 STAR EDITION
SECTION: SPORTS; Pg. 6
LENGTH: 62 words
HEADLINE: Texans Training Camp;
BEST BILLBOARD PLACEMENT
SOURCE: Staff
BODY:
The International House of Pancakes has a prime advertising location along Kirby Drive, overlooking the Reliant Park training facility. As Texans players run up and down the field, they are just a quick glance away from a stack of four pancakes, topped with butter and syrup. "That's pretty tough on some of our big guys," offensive coordinator Chris Palmer said.
Copyright 2002 The Chronicle Publishing Co.
The San Francisco Chronicle
JUNE 23, 2002, SUNDAY, FINAL EDITION
SECTION: BUSINESS; Pg. G3
LENGTH: 1621 words
HEADLINE: KRON cut to size;
Revenue slashed, station seeks ways to play to strenths
SOURCE: Chronicle Staff Writers
BYLINE: Verne Kopytoff and Peter Hartlaub
BODY:
... sales dropped from $31.5 million to $13.5 million.
KRON executives said it is unfair to compare today's KRON with the time when it was an NBC affiliate. Hit shows are not as important now that the station is independent, they said.
"KRON as it existed on Dec. 31 is no more," said Dino Dinovitz, the station's president and general manager. "It's gone."
As an affiliate, KRON had to hand over the majority of its prime advertising time to NBC in exchange for network programming. The station was allowed to sell only a handful of commercials every hour.
Now, KRON pockets the money from all its advertising. The station can therefore profit with a smaller audience, station executives said.
But there is a catch.
Without NBC to feed it programming, KRON must now pay for any syndicated shows it adds to its lineup. The ...
Copyright 2002 The New York Times Company
The New York Times
June 11, 2002, Tuesday, Late Edition - Final
SECTION: Section C; Page 6; Column 1; Business/Financial Desk
LENGTH: 1315 words
HEADLINE: THE MEDIA BUSINESS;
Food Magazine Leaves Out a Big Ingredient: Advertising
BYLINE: By DAVID CARR
DATELINE: BROOKLINE, Mass., June 4
BODY:
... profitable site rather than a large unprofitable one.
The magazine itself, which always has 36 pages, is a delicious retro artifact, with a heavy paper stock that connotes solidity and absorbs punishment in the kitchen, which is where Mr. Kimball believes a food magazine belongs.
Mr. Kimball's ideas of sexy cover headlines have included "Chicken Taste-Off" or "Rating Large Sauce Pans." The back cover of the magazine -- prime advertising space in other publications -- always features appetizing illustrations of vegetables or fruits. The magazine sells a respectable average of 80,000 copies of each issue on the newsstand.
Subjects that do not interest advertisers -- building the better pot roast, for instance -- get multipage treatment in Cook's Illustrated. And when the magazine recently tested coffee grinders, the version without the bells and whistles -- or the high price tag -- came ...
Copyright 2002 Newsweek
Newsweek
June 3, 2002, Atlantic Edition
SECTION: SOCIETY AND THE ARTS; Pg. 60
LENGTH: 1037 words
HEADLINE: China's Cup
BYLINE: By Brook Larmer
BODY:
... 40,000 Chinese fans will make the pilgrimage.
Thanks to television, however, most Chinese won't miss a single game--or advertisement. According to a survey done by the state-run China Central Television, more than 90 percent of Chinese viewers plan to watch the World Cup. With nearly 8 billion viewers over a four-week period, CCTV is charging a record $400,000 for prime advertising slots during the finals. And international powerhouses like Coke and Pepsi, Nike and Adidas are jumping at the chance to get the edge in the China market. "If you want 'mind share' in China, how can you ignore football?" says one sports-marketing executive. "No other sport can excite or unite a nation that is so fragmented."
World Cup fever is turning China into a battleground of brands. ...
Copyright 2002 The Honolulu Advertiser (Honolulu, HI)
All Rights Reserved
The Honolulu Advertiser (Honolulu, HI)
May 29, 2002 Wednesday
SECTION: BUSINESS; Pg. 1C
LENGTH: 584 words
HEADLINE: New Hawaii.com designed to attract potential tourists
BYLINE: Nakaso Dan, Staff
BODY:
The site will target the U.S. Mainland with an estimated $4.2 million advertising campaign in more than 40 markets.
Major sponsors include Outrigger Hotels & Resorts and Hawaiian Airlines, which will have prime advertising locations on the Web site, said Rhett Long, president and chief executive of Hawaii.com.
But Web site visitors looking to book vacations will have access to all airlines, hotels and visitor attractions in the Islands, said Mike Fisch, president and publisher of The Advertiser.
The original Hawaii.com was launched two years ago by Donrey Media before it changed its name to Stephens. The site ...
Copyright 2002 Simba Information Inc.
Technology Advertising & Branding Report
May 6, 2002
SECTION: Vol.20, No.9
LENGTH: 370 words
HEADLINE: Samsung Looks To Create Singular Brand Image With New Multi-Million Dollar Campaign
BODY:
... 30% magazine ads, 25% online ads and 15% outdoor ads, radio spots and in-store promotions.
The ads will have a similar look and feel designed to connect all of Samsung's products to each other.
"This campaign will make people who purchased a Samsung cell phone want to go out and buy a Samsung DVD player," Weedfald said.
Weedfald said he has purchased prime advertising locations on 51 leading technology Web sites such as PCWorld.com, VARBusiness.com, CRN.com, ChannelWeb.com and PC Mag.com. He said the online aspect of the campaign will be very important because it will give Samsung the ability through an opt-in e-mail link to find out what customers are thinking. The company can then take that information and insert changes into the campaign almost immediately, a ...
Copyright 2002 The Topeka Capital-Journal
Topeka Capital-Journal (Kansas)
May 3, 2002, Friday
LENGTH: 562 words
HEADLINE: Former Topekan found under Spidey's mask
BYLINE: Bill Blankenship Capital-Journal
BODY:
... shifted to New York. Those shots included ones of the twin towers of the World Trade Center, which were destroyed in the Sept. 11 terrorist attacks.
That prompted the recall of trailers and posters for the film and the digital removal of the towers from the film's final cut. This month, the studio's digital superimposing of logos for USA Today and Cingular Wireless on billboards in Times Square this month prompted a lawsuit by the owner of that prime advertising space.
Production is slated to start in January on a "Spider-Man" sequel. Hudson, who couldn't be contacted for an interview, reportedly is under consideration to again be a stunt double for Maguire.
Hudson's parents still live in Topeka. His father, Mike Hudson, is a locomotive engineer for Burlington Northern Santa Fe railroad, while his mother, Judy Hudson, works ...
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