UNITED STATES PATENT AND TRADEMARK OFFICE
SERIAL NO: 76/551676
APPLICANT: Window Rock Enterprises, Inc.
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CORRESPONDENT ADDRESS: CHARLES H. KNULL ULLMAN, SHAPIRO & ULLMAN, LLP 299 BROADWAY, SUITE 1700 NEW YORK, NEW YORK 10007
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RETURN ADDRESS: Commissioner for Trademarks 2900 Crystal Drive Arlington, VA 22202-3514
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MARK: CORTISOL WEIGHT LOSS
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CORRESPONDENT’S REFERENCE/DOCKET NO: N/A
CORRESPONDENT EMAIL ADDRESS:
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Please provide in all correspondence:
1. Filing date, serial number, mark and applicant's name. 2. Date of this Office Action. 3. Examining Attorney's name and Law Office number. 4. Your telephone number and e-mail address.
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Serial Number 76/551676
The assigned examining attorney has reviewed the referenced application and determined the following.
The examining attorney has searched the Office records and has found no similar registered or pending mark which would bar registration under Trademark Act Section 2(d), 15 U.S.C. Section 1052(d). TMEP section 1105.01.
Registration is refused because the proposed mark is deceptive. Trademark Act Section 2(a), 15 U.S.C. §1052(a). Specifically, applicant’s mark CORTISOL WEIGHT LOSS includes the term “CORTISOL,” which refers to the drug HYDOCORTISONE and infers that the identified goods, namely dietary supplements contain HYDROCORTISONE. This ingredient is important to a purchasing decision because it is a hormone, when administered as a preparation, is used to treat inflammatory conditions and adrenal failure. In re Budge Mfg. Co., 857 F.2d 773, 8 USPQ2d 1259 (Fed. Cir. 1988); In re Phillips-Van Heusen Corp., 63 USPQ2d 1047 (TTAB 2002); In re Organik Technologies, Inc., 41 USPQ2d 1690 (TTAB 1997); In re Shapely, Inc., 231 USPQ 72 (TTAB 1986); In re Intex Plastics Corp., 215 USPQ 1045 (TTAB 1982); See TMEP §§1203.02 et seq.
If the goods do not, in fact, contain CORTISOL, the proposed mark will deceive the purchasing public as to an important factor in its purchasing decision. If the goods do contain CORISOL, then applicant may amend the identification of goods to state that fact, and this refusal will be withdrawn. Applicant may adopt the following identification of goods, if accurate: dietary supplements made in whole or in significant part of CORTISOL.
Although the examining attorney has refused registration, the applicant may respond to the refusal to register by submitting evidence and arguments in support of registration.
The examining attorney refuses registration on the Principal Register because the proposed mark merely describes the services offered. Trademark Act Section 2(e)(1), 15 U.S.C. Section 1052(e)(1); TMEP section 1209 et seq.
A mark is merely descriptive under Trademark Act Section 2(e)(1), 15 U.S.C. 1052(e)(1), if it describes an ingredient, quality, characteristic, function, feature, purpose or use of the relevant goods. In re Gyulay, 820 F.2d 1216, 3 USPQ2d 1009 (Fed. Cir. 1987); In re Bed & Breakfast Registry, 791 F.2d 157, 229 USPQ 818 (Fed. Cir. 1986); In re MetPath Inc., 223 USPQ 88 (TTAB 1984); In re Bright‑Crest, Ltd., 204 USPQ 591 (TTAB 1979); TMEP section 1209.01(b).
The applicant applied to register the mark CORTISOL WEIGHT LOSS[1] for dietary supplements, in Class 5. If, in fact, the dietary supplements are made of CORTISOL, a.k.a. hydrocortisone, the goods are merely descriptive of an ingredient of the applicant’s dietary supplements.[2] Therefore, the mark is not registrable on the Principal Register.
Although the examining attorney has refused registration, the applicant may respond to the refusal to register by submitting evidence and arguments in support of registration.
The applicant has applied to register the mark CORTISOL WEIGHT LOSS for dietary supplements, in Class 5. In the alternative to the 2(e)(1) merely descriptive refusal above, the examining attorney refuses registration on the Principal Register because the mark is deceptively misdescriptive of the goods. Trademark Act Section 2(e)(1), 15 U.S.C. §1052(e)(1); TMEP §1209.04.
A mark is descriptive if it conveys an accurate or true idea of an ingredient, quality, characteristic, function or feature of the relevant goods. However, if the idea conveyed by the mark is false, and also plausible, then the term is deceptively misdescriptive and is unregistrable under Trademark Act Section 2(e)(1), 15 U.S.C. §1052(e)(1). In re Woodward & Lothrop Inc., 4 USPQ2d 1412 (TTAB 1987); In re Ox‑Yoke Originals, Inc., 222 USPQ 352 (TTAB 1983). TMEP §1209.04.
In the instant matter, the examining attorney maintains the position that the applicant’s mark describes an ingredient of the goods that the applicant will offer, namely dietary supplements. Accordingly, the applicant’s mark CORISOL conveys to consumers the idea that the applicant’s goods contain CORTISOL. However, if the applicant’s goods do not contain CORTISOL, a.k.a. hydrocortisone, and the mark CORTISOL is deceptively misdescriptive of the goods to be offered by the applicant.
The Trademark Act does not prohibit the registration of misdescriptive terms unless consumers who encounter the mark are likely to believe the misrepresentation. Binney & Smith Inc. v. Magic Marker Industries, Inc., 222 USPQ 1003 (TTAB 1984); TMEP §1209.03. TMEP §1209.04.[3] Inasmuch as preparations containing CORTISOL, a.k.a. hydrocortisone is are helpful in treating inflammatory conditions and adrenal failure, if the applicant’s goods do not contain CORITSOL, the mark conveys a description that is both false and plausible. Accordingly, the proposed mark is misdescriptive and is not registrable on the Principal Register.
Although the examining attorney has refused registration, the applicant may respond to the refusal to register by submitting evidence and arguments in support of registration.
INFORMALITIES
If the applicant chooses to respond to the refusal to register, the applicant must also respond to the following informal issue.
INFORMATION REQUIREMENT
Trademark Rule 2.61(b) states "The examiner may require the applicant to furnish such information and exhibits as may be reasonably necessary to the proper examination of the application". The Trademark Trial and Appeal Board has upheld a refusal of registration based on the applicant's failure to provide information requested under this rule. In re Babies Beat Inc., 13 USPQ2d 1729 (TTAB 1990)(failure to submit patent information regarding configuration).
The applicant must disclaim the descriptive wording “WEIGHT LOSS” apart from the mark as shown. Trademark Act Section 6, 15 U.S.C. §1056; TMEP §§1213 and 1213.03(a). The wording is merely descriptive of the purpose of the applicant’s goods.
The computerized printing format for the Trademark Official Gazette requires a standard form for a disclaimer. TMEP §1213.08(a)(i). A properly worded disclaimer should read as follows:
No claim is made to the exclusive right to use WEIGHT LOSS apart from the mark as shown.
See In re Owatonna Tool Co., 231 USPQ 493 (Comm’r Pats. 1983).
NOTE:
If the applicant has any questions or needs assistance in responding to this Office action, please telephone the assigned examining attorney.
/WILLIAM H. DAWE III/
Trademark Attorney
Law Office 108
(703) 308-9108 ext. 294
(703) 746-8108 (Fax)
How to respond to this Office Action:
To respond formally using the Office’s Trademark Electronic Application System (TEAS), visit http://www.gov.uspto.report/teas/index.html and follow the instructions.
To respond formally via regular mail, your response should be sent to the mailing Return Address listed above and include the serial number, law office and examining attorney’s name on the upper right corner of each page of your response.
FOR INQUIRIES OR QUESTIONS ABOUT THIS OFFICE ACTION, PLEASE CONTACT THE ASSIGNED EXAMINING ATTORNEY.
cor·ti·sol
cor·ti·sol (kôr¹tî-sôl´, -zôl´, -sol´, -zol´) noun
See hydrocortisone.
[cortis(one) + -ol1.][4]
hy·dro·cor·ti·sone
hy·dro·cor·ti·sone (hì´dre-kôr¹tî-son´,
-zon´) noun
1. A steroid hormone, C21H30O5, produced by the adrenal cortex, that regulates carbohydrate metabolism and maintains blood pressure. Also called cortisol.
2. A preparation of this hormone obtained from natural sources or produced synthetically and used to treat inflammatory conditions and adrenal failure.[5]
[1] The wording WEIGHT LOSS is merely descriptive of the purpose of the applicant’s goods.
[2] A mark that combines descriptive terms may be registrable if the composite creates a unitary mark with a separate, nondescriptive meaning. However, if each component retains its descriptive significance in relation to the goods or services, the combination results in a composite that is itself descriptive. In re Tower Tech, Inc., 64 USPQ2d 1314 (TTAB 2002) (SMARTTOWER merely descriptive of “commercial and industrial cooling towers and accessories therefor, sold as a unit”); In re Sun Microsystems Inc., 59 USPQ2d 1084 (TTAB 2001) (AGENTBEANS merely descriptive of computer software for use in development and deployment of application programs on global computer network); In re Putman Publishing Co., 39 USPQ2d 2021 (TTAB 1996) (FOOD & BEVERAGE ONLINE held to be merely descriptive of news and information service for the food processing industry); In re Copytele Inc., 31 USPQ2d 1540 (TTAB 1994) (SCREEN FAX PHONE merely descriptive of “facsimile terminals employing electrophoretic displays”); In re Entenmann’s Inc., 15 USPQ2d 1750 (TTAB 1990), aff’d per curiam, 928 F.2d 411 (Fed. Cir. 1991) (OATNUT held to be merely descriptive of bread containing oats and hazelnuts). In the case at hand, the combination of descriptive words do not create a unitary mark with a separate, nondescriptive meaning.
[3] The test for deceptive misdescriptiveness has two parts: (1) does the mark misdescribe the goods, and (2) are consumers likely to believe the misrepresentation? In re Quady Winery, Inc., 221 USPQ 1213, 1214 (TTAB 1984). TMEP §1209.04.
[4]The American Heritage® Dictionary of the English Language, Third Edition copyright © 1992 by Houghton Mifflin Company. Electronic version licensed from INSO Corporation; further reproduction and distribution restricted in accordance with the Copyright Law of the United States. All rights reserved.
[5]The American Heritage® Dictionary of the English Language, Third Edition copyright © 1992 by Houghton Mifflin Company. Electronic version licensed from INSO Corporation; further reproduction and distribution restricted in accordance with the Copyright Law of the United States. All rights reserved.