UNITED STATES PATENT AND TRADEMARK OFFICE
SERIAL NO: 76/511510
APPLICANT: Hanna-Barbera Productions, Inc.
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CORRESPONDENT ADDRESS: JANET A. KOBRIN WARNER BROS 4000 WARNER BLVD BURBANK CA 91522-0001
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RETURN ADDRESS: Commissioner for Trademarks 2900 Crystal Drive Arlington, VA 22202-3514 ecom110@uspto.gov
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MARK: SCOOBY-DOO
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CORRESPONDENT’S REFERENCE/DOCKET NO: N/A
CORRESPONDENT EMAIL ADDRESS:
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Please provide in all correspondence:
1. Filing date, serial number, mark and applicant's name. 2. Date of this Office Action. 3. Examining Attorney's name and Law Office number. 4. Your telephone number and e-mail address.
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Serial Number 76/511510
The examining attorney has searched the Office records and has found no similar registered or pending mark which would bar registration under Trademark Act Section 2(d), 15 U.S.C. §1052(d). TMEP §704.02.
The specimen states: “SCOOBY-DOO! IN STAGEFRIGHT” such that SCOOBY-DOO is perceived as a character in the production STAGEFRIGHT.
The examining attorney refuses registration because the proposed mark does not function as a service mark to identify and distinguish the applicant’s services from those of others and to indicate their source. Trademark Act Sections 1, 2, 3 and 45, 15 U.S.C. §§1051, 1052, 1053 and 1127; TMEP §1301.02(b). Specifically, the proposed mark does not function as a service mark because it merely identifies a character. In re Hechinger Investment Co. of Delaware, Inc., 24 USPQ2d 1057 (TTAB 1992); In re McDonald’s Corp., 229 USPQ 555 (TTAB 1985); In re Whataburger Systems, Inc., 209 USPQ 429 (TTAB 1980).
The examining attorney will reconsider this refusal if the applicant submits a substitute specimen showing use as a service mark. TMEP §904.11. The applicant must verify, with an affidavit or a declaration under 37 C.F.R. §2.20, that the substitute specimen was in use in commerce at least as early as the application filing date. 37 C.F.R. §2.59(a); TMEP §904.09.
Although the examining attorney has refused registration, the applicant may respond to the refusal to register by submitting evidence and arguments in support of registration.
If the substitute specimen shows the mark without a hyphen, or with an exclamation point, the drawing must be amended to reflect such punctuation or lack of punctuation.
/Steven Fine/
Examining Attorney
Law Office 110
(703) 308-9110 ext. 124
(703) 746-8100 (fax)
ecom110@uspto.gov
How to respond to this Office Action:
To respond formally using the Office’s Trademark Electronic Application System (TEAS), visit http://www.gov.uspto.report/teas/index.html and follow the instructions.
To respond formally via E-mail, visit http://www.gov.uspto.report/web/trademarks/tmelecresp.htm and follow the instructions.
To respond formally via regular mail, your response should be sent to the mailing Return Address listed above and include the serial number, law office and examining attorney’s name on the upper right corner of each page of your response.
FOR INQUIRIES OR QUESTIONS ABOUT THIS OFFICE ACTION, PLEASE CONTACT THE ASSIGNED EXAMINING ATTORNEY.