UNITED STATES PATENT AND TRADEMARK OFFICE
SERIAL NO: 76/482300
APPLICANT: NATIONAL BEVERAGE CORP.
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CORRESPONDENT ADDRESS: KENNETH R. GLASER GARDERE WYNNE SEWELL LLP 1601 ELM STREET, SUITE 3000 DALLAS, TEXAS 75201-4761
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RETURN ADDRESS: Commissioner for Trademarks 2900 Crystal Drive Arlington, VA 22202-3513 ecom111@uspto.gov
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MARK: SPARKLING CLEAR
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CORRESPONDENT’S REFERENCE/DOCKET NO: 125457-3117
CORRESPONDENT EMAIL ADDRESS:
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Please provide in all correspondence:
1. Filing date, serial number, mark and applicant's name. 2. Date of this Office Action. 3. Examining Attorney's name and Law Office number. 4. Your telephone number and e-mail address.
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Serial Number 76/482300
The assigned examining attorney has reviewed the referenced application and determined the following.
THE MARK IS MERELY DESCRIPTIVE:
The examining attorney refuses registration on the Principal Register because the proposed mark merely describes the goods/services. Trademark Act Section 2(e)(1), 15 U.S.C. §1052(e)(1); TMEP §§1209 et seq.
A mark is merely descriptive under Trademark Act Section 2(e)(1), 15 U.S.C. §1052(e)(1), if it describes an ingredient, quality, characteristic, function, feature, purpose or use of the relevant goods/services. In re Gyulay, 820 F.2d 1216, 3 USPQ2d 1009 (Fed. Cir. 1987); In re Bed & Breakfast Registry, 791 F.2d 157, 229 USPQ 818 (Fed. Cir. 1986); In re MetPath Inc., 223 USPQ 88 (TTAB 1984); In re Bright‑Crest, Ltd., 204 USPQ 591 (TTAB 1979); TMEP §1209.01(b).
The examining attorney must consider whether a mark is merely descriptive in relation to the identified goods/services, not in the abstract. In re Omaha National Corp., 819 F.2d 1117, 2 USPQ2d 1859 (Fed. Cir. 1987); In re Abcor Development Corp., 588 F.2d 811, 200 USPQ 215 (C.C.P.A. 1978); In re Venture Lending Associates, 226 USPQ 285 (TTAB 1985); In re American Greetings Corp., 226 USPQ 365 (TTAB 1985). TMEP §1209.01(b).
It is not necessary that a term describe all of the purposes, functions, characteristics or features of the goods/services to be merely descriptive. It is enough if the term describes one attribute of the goods/services. In re H.U.D.D.L.E., 216 USPQ 358 (TTAB 1982); In re MBAssociates, 180 USPQ 338 (TTAB 1973). TMEP §1209.01(b).
In this case, the applicant has applied to register the mark “SPARKLING CLEAR” for fruit-flavored drinks in International Class 32. However, the term “SPARKLING” is defined as the “emission of gas bubbles; effervescence.”[1] The term “CLEAR” is a laudatory term and is defined as “free from what dims, obscures, or darkens; unclouded: clear water; bright, clear colors” or “free from flaw, blemish, or impurity: a clear, perfect diamond.”[2] In this case, the applicant’s mark touts that its effervescent fruit-flavored drinks would be free from flaws and impurities. Accordingly, the proposed mark is descriptive of the applicant’s goods. In support of this argument, it should be noted that the applicant’s prior registration, Registration No. 2,052,181, has the term “SPARKLING CLEAR” disclaimed since that term is descriptive for the goods.
Although the examining attorney has refused registration, the applicant may respond to the refusal to register by submitting evidence and arguments in support of registration.
INFORMALITIES
If the applicant chooses to respond to the refusal to register, the applicant must also respond to the following issues:
SIGNIFICANCE OF WORDING:
The applicant must indicate whether the wording “SPARKLING CLEAR” has any significance in the relevant trade or industry or as applied to the goods/services. 37 C.F.R. §2.61(b).
NO CONFLICTING MARKS LOCATED:
The examining attorney has searched the Office records and has found no similar registered or pending mark which would bar registration under Trademark Act Section 2(d), 15 U.S.C. §1052(d). TMEP §704.02.
If the applicant has any questions or needs assistance in responding to this Office action, please telephone the assigned examining attorney.
______________________________
Robert L. Lorenzo
Trademark Attorney
Law Office 111
(703) 308-9111 x 117
Robert.Lorenzo@uspto.gov
How to respond to this Office Action:
To respond formally using the Office’s Trademark Electronic Application System (TEAS), visit http://www.gov.uspto.report/teas/index.html and follow the instructions.
To respond formally via E-mail, visit http://www.gov.uspto.report/web/trademarks/tmelecresp.htm and follow the instructions.
To respond formally via regular mail, your response should be sent to the mailing Return Address listed above and include the serial number, law office and examining attorney’s name on the upper right corner of each page of your response.
FOR INQUIRIES OR QUESTIONS ABOUT THIS OFFICE ACTION, PLEASE CONTACT THE ASSIGNED EXAMINING ATTORNEY.
[1]The American Heritage® Dictionary of the English Language, Third Edition copyright © 1992 by Houghton Mifflin Company. Electronic version licensed from INSO Corporation; further reproduction and distribution restricted in accordance with the Copyright Law of the United States. All rights reserved.
[2]Id.