Application

AFFIRM

Affirm, Inc.

Trademark/Service Mark Application, Principal Register

PTO- 1478
Approved for use through 10/31/2024. OMB 0651-0009
U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 97872095
Filing Date: 04/04/2023

The table below presents the data as entered.

Input Field
Entered
SERIAL NUMBER 97872095
MARK INFORMATION
*MARK \\TICRS\EXPORT18\IMAGEOUT 18\978\720\97872095\xml1 \ APP0002.JPG
SPECIAL FORM YES
USPTO-GENERATED IMAGE NO
LITERAL ELEMENT AFFIRM
COLOR MARK NO
*DESCRIPTION OF THE MARK
(and Color Location, if applicable)
The mark consists of lowercase text of the word "affirm" with a partial circle over the letters "irm".
PIXEL COUNT ACCEPTABLE YES
PIXEL COUNT 944 x 400
REGISTER Principal
APPLICANT INFORMATION
*OWNER OF MARK Affirm, Inc.
*MAILING ADDRESS 650 California Street
*CITY San Francisco
*STATE
(Required for U.S. applicants)
Delaware
*COUNTRY/REGION/JURISDICTION/U.S. TERRITORY United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
94108
*EMAIL ADDRESS XXXX
LEGAL ENTITY INFORMATION
TYPE corporation
STATE/COUNTRY/REGION/JURISDICTION/U.S. TERRITORY OF INCORPORATION Delaware
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS 042 
*IDENTIFICATION Software as a service (SAAS) services featuring software for processing electronic payments, authorizing financial transactions, managing and tracking electronic payment information and facilitating e-commerce services for others, namely, for allowing users to perform electronic business transactions via a global computer network; platform as a service (PAAS) services featuring software tools for users to build customized applications for processing electronic payments, authorizing financial transactions, managing electronic payment information, facilitating electronic payments and financial transactions, and performing electronic business transactions via a global computer network; providing temporary use of on-line non-downloadable software tools for processing electronic payments; providing temporary use of online non-downloadable software for facilitating electronic funds transfers and payments made via debit card
FILING BASIS SECTION 1(a)
       FIRST USE ANYWHERE DATE At least as early as 11/12/2018
       FIRST USE IN COMMERCE DATE At least as early as 11/12/2018
       SPECIMEN FILE NAME(S)
       ORIGINAL PDF FILE SPE0-34230222137-20230403 175614860876_._AFFIRM_Wor d_and_Design_in_Class_42_ -_Specimen.pdf
       CONVERTED PDF FILE(S)
       (5 pages)
\\TICRS\EXPORT18\IMAGEOUT 18\978\720\97872095\xml1\ APP0003.JPG
        \\TICRS\EXPORT18\IMAGEOUT 18\978\720\97872095\xml1\ APP0004.JPG
        \\TICRS\EXPORT18\IMAGEOUT 18\978\720\97872095\xml1\ APP0005.JPG
        \\TICRS\EXPORT18\IMAGEOUT 18\978\720\97872095\xml1\ APP0006.JPG
        \\TICRS\EXPORT18\IMAGEOUT 18\978\720\97872095\xml1\ APP0007.JPG
       ORIGINAL PDF FILE SPE0-34230222137-20230403 175614860876_._AFFIRM_Wor d_and_Design_in_Class_42_ Browser_Ext_-_Specimen.pdf
       CONVERTED PDF FILE(S)
       (3 pages)
\\TICRS\EXPORT18\IMAGEOUT 18\978\720\97872095\xml1\ APP0008.JPG
        \\TICRS\EXPORT18\IMAGEOUT 18\978\720\97872095\xml1\ APP0009.JPG
        \\TICRS\EXPORT18\IMAGEOUT 18\978\720\97872095\xml1\ APP0010.JPG
       SPECIMEN DESCRIPTION screenshots of the mark in use in connection with the services
        WEBPAGE URL http://www.affirm.com/how-it-works
        WEBPAGE DATE OF ACCESS 04/03/2023
        WEBPAGE URL http://www.affirm.com/shopping/browser-extension
        WEBPAGE DATE OF ACCESS 04/03/2023
ADDITIONAL STATEMENTS SECTION
ACTIVE PRIOR REGISTRATION(S) The applicant claims ownership of active prior U.S. Registration Number(s) 4676273, 5685106, 5968605, and others.
ATTORNEY INFORMATION
NAME Tara Lay
ATTORNEY DOCKET NUMBER 2023-04-US03
ATTORNEY BAR MEMBERSHIP NUMBER XXX
YEAR OF ADMISSION XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY XX
FIRM NAME Affirm, Inc.
INTERNAL ADDRESS FL 12
STREET 650 California Street
CITY San Francisco
STATE California
COUNTRY/REGION/JURISDICTION/U.S. TERRITORY United States
ZIP/POSTAL CODE 94108
EMAIL ADDRESS ip@affirm.com
CORRESPONDENCE INFORMATION
NAME Tara Lay
PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE ip@affirm.com
SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES) tara.lay@affirm.com; amber.cotton@affirm.com
FEE INFORMATION
APPLICATION FILING OPTION TEAS Standard
NUMBER OF CLASSES 1
APPLICATION FOR REGISTRATION PER CLASS 350
*TOTAL FEES DUE 350
*TOTAL FEES PAID 350
SIGNATURE INFORMATION
SIGNATURE /Tara Lay/
SIGNATORY'S NAME Tara Lay
SIGNATORY'S POSITION Attorney of record, New York Bar member
SIGNATORY'S PHONE NUMBER 704-439-6141
DATE SIGNED 04/04/2023
SIGNATURE METHOD Sent to third party for signature



PTO- 1478
Approved for use through 10/31/2024. OMB 0651-0009
U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number


Trademark/Service Mark Application, Principal Register

Serial Number: 97872095
Filing Date: 04/04/2023

To the Commissioner for Trademarks:

MARK: AFFIRM (stylized and/or with design, see mark)
The literal element of the mark consists of AFFIRM. The applicant is not claiming color as a feature of the mark. The mark consists of lowercase text of the word "affirm" with a partial circle over the letters "irm".
The applicant, Affirm, Inc., a corporation of Delaware, having an address of
      650 California Street
      San Francisco, Delaware 94108
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 042:  Software as a service (SAAS) services featuring software for processing electronic payments, authorizing financial transactions, managing and tracking electronic payment information and facilitating e-commerce services for others, namely, for allowing users to perform electronic business transactions via a global computer network; platform as a service (PAAS) services featuring software tools for users to build customized applications for processing electronic payments, authorizing financial transactions, managing electronic payment information, facilitating electronic payments and financial transactions, and performing electronic business transactions via a global computer network; providing temporary use of on-line non-downloadable software tools for processing electronic payments; providing temporary use of online non-downloadable software for facilitating electronic funds transfers and payments made via debit card

In International Class 042, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 11/12/2018, and first used in commerce at least as early as 11/12/2018, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) screenshots of the mark in use in connection with the services.

Original PDF file:
SPE0-34230222137-20230403 175614860876_._AFFIRM_Wor d_and_Design_in_Class_42_ -_Specimen.pdf
Converted PDF file(s) (5 pages)
Specimen File1
Specimen File2
Specimen File3
Specimen File4
Specimen File5
Original PDF file:
SPE0-34230222137-20230403 175614860876_._AFFIRM_Wor d_and_Design_in_Class_42_ Browser_Ext_-_Specimen.pdf
Converted PDF file(s) (3 pages)
Specimen File1
Specimen File2
Specimen File3
Webpage URL: http://www.affirm.com/how-it-works
Webpage Date of Access: 04/03/2023
Webpage URL: http://www.affirm.com/shopping/browser-extension
Webpage Date of Access: 04/03/2023



Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 4676273, 5685106, 5968605, and others.


The owner's/holder's proposed attorney information: Tara Lay. Tara Lay of Affirm, Inc., is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, is located at
      FL 12
      650 California Street
      San Francisco, California 94108
      United States
      ip@affirm.com
The docket/reference number is 2023-04-US03.
Tara Lay submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:
      Tara Lay
       PRIMARY EMAIL FOR CORRESPONDENCE: ip@affirm.com
       SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): tara.lay@affirm.com; amber.cotton@affirm.com


Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).
A fee payment in the amount of $350 has been submitted with the application, representing payment for 1 class(es).

Declaration

Declaration Signature

Signature: /Tara Lay/   Date: 04/04/2023
Signatory's Name: Tara Lay
Signatory's Position: Attorney of record, New York Bar member
Signatory's Phone Number: 704-439-6141
Signature method: Sent to third party for signature
Payment Sale Number: 97872095
Payment Accounting Date: 04/04/2023

Serial Number: 97872095
Internet Transmission Date: Tue Apr 04 12:54:05 ET 2023
TEAS Stamp: USPTO/BAS-XX.XXX.XXX.XXX-202304041254063
56457-97872095-860996de3cac51897705d2922
13bb226ee021fd8a9ea386835a357239851731e-
CC-54055300-20230403175614860876

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